This webinar is presented by Engaging Networks accredited partner, Further
What role does paid media, such as Facebook ads, paid search ads and display advertising, play in your strategy to maximize year-end giving? Building an effective paid media strategy along with the right ad creative will deliver scale, efficiency and ROI in these channels.
But what strategies and creative elements work best? Tune-in to hear real case studies featuring Giving Tuesday and year-end strategies that break through the noise and boost results. Using a combination of best practices (no need to recreate the wheel) and optimized strategies based on expertise in these channels, your take-away will be actionable strategies and ideas that you can tailor to your individual situations and organization.
Are you ready for a boost?
Date/time: OCT 22, 2019 12:00 PM Eastern Time (US and Canada)
Mary Anderson, Digital Account Director at Further
Mary is a Digital Account Director working with several of Further’s larger, more complex accounts.
After starting her career in direct response while managing in-house paid search accounts for Publisher’s Clearing House, Mary transitioned into the agency world. Within the agency environment she expanded her knowledge of the digital landscape to include social media and digital display advertising for both smaller clients and major national brands before joining Further in 2017.
Over the course of her career, Mary has worked with brands ranging from large global corporations like Kimberly-Clark and Publisher’s Clearing House to diverse non-profits like Defenders of Wildlife, Catholic Relief Services, and the Baltimore Symphony Orchestra. Her experience across a wide breadth of verticals and with clients that typically have media budgets of $1 million+ inspires her to develop customized media plans and strategic blueprints for clients while continuing to find new, compelling testing opportunities.
Mary is a graduate of the State University of New York College at Oneonta with a degree in Communication Studies and she currently lives on Long Island, NY.
Bethany Riley, Digital Account Director at Further
Bethany manages multi-channel media buying and strategy for several of Further’s top clients.
Prior to joining the team at Further, Bethany served as the Advertising Operations Manager at DSPolitical, a digital media agency, where she held a dual role of developing digital strategy for political campaigns and supervising the Digital Operations team in Washington, D.C. Extending reach, while simultaneously delivering measurable performance was a key tenet of her work.
Through her marketing career, she has managed a wide array of digital campaigns, including campaigns for lesser-known down-ballot candidates, state-wide candidates, and issue-specific representatives like the AFL-CIO and SEIU. Her analytical experience and determination to problem-solve was of key interest to Further to help extend their proven record of providing innovative marketing solutions to clients.
Bethany holds a degree in Political Science from The Catholic University located in Washington, D.C. She currently resides in Silver Spring, Maryland.