Using Google Analytics at your nonprofit can give you a ton of meaningful data. You can learn who your audience is, how they’re getting to your website, and what they are doing once they get there. This can inform testing strategy.
Best Practices
We’re always monitoring the performance of our client emails to ensure all is well. And sometimes….we find something fishy. Find out the latest about Yahoo and email deliverability – and how it can impact your sends.
We take online learning seriously – very seriously. In late 2017, we launched a robust online training academy for staff using Engaging Networks. Today, we have 680 users with over 75% actively learning in the Academy. Learn more about how we did this and find resources to set up your own online training.
We are committed to making sure that those fundraising appeals actually reach your supporters’ inboxes! Learn all about our deliverability practices.
Last week I went to the Engaging Networks Community Conference (#ENCC16) in London. I listened to some excellent presentations, where…
Nonprofits are proud of their massive email lists, and rightly so. However, we all know that the quality of one’s supporters is more important than the quantity. The New Year is the perfect time to do some house [file] keeping and ditch the junk. We’ve outlined five tips to get you on your way.
We’ve spent years researching and experimenting to find out the characteristics of successful online advocacy. Here are the 14 factors that we have discovered contribute most to wins.
Conversations around data capture need to take place at the project’s beginning; there’s no point planning a visually brilliant campaign only to discover that you’re missing out on vital pieces of supporter information. And once you collect the data, be sure to anaylse it for proper evaluation and to learn any lessons.
To raise maximum funds or get the most signatures for your petition, you need to know how to use email most effectively. So what are the characteristics of effective emails? We are sharing 5 tips from what we’ve learned from our research and our clients’ experience over the years.
Combining the best of e-commerce research with our clients’ experience and benchmarking studies has taught us these 15 lessons.