We are committed to making sure that those fundraising appeals actually reach your supporters’ inboxes! Learn all about our deliverability practices.
Best Practices
Last week I went to the Engaging Networks Community Conference (#ENCC16) in London. I listened to some excellent presentations, where…
Nonprofits are proud of their massive email lists, and rightly so. However, we all know that the quality of one’s supporters is more important than the quantity. The New Year is the perfect time to do some house [file] keeping and ditch the junk. We’ve outlined five tips to get you on your way.
We’ve spent years researching and experimenting to find out the characteristics of successful online advocacy. Here are the 14 factors that we have discovered contribute most to wins.
Conversations around data capture need to take place at the project’s beginning; there’s no point planning a visually brilliant campaign only to discover that you’re missing out on vital pieces of supporter information. And once you collect the data, be sure to anaylse it for proper evaluation and to learn any lessons.
To raise maximum funds or get the most signatures for your petition, you need to know how to use email most effectively. So what are the characteristics of effective emails? We are sharing 5 tips from what we’ve learned from our research and our clients’ experience over the years.
Combining the best of e-commerce research with our clients’ experience and benchmarking studies has taught us these 15 lessons.
We set up a form field that is invisible to human users, who will therefore never populate it. But the field is visible to spambots, which will populate it. This gives us a way to differentiate between human users and spambots. We also just added a custom validator to the form field; one that checks that it is still empty when the form is submitted. If the field isn’t left empty, then our software smells a rat (detects a spambot) and blocks the submission!