8 Feature Updates to Increase Your End-of-Year Fundraising

Out with the old and in with the new! New Years is all about new beginnings but, before we say “Hello” to 2022 let’s make sure you’ve taken advantage of all our 2021 updates and features. We wouldn’t want you ringing in the new year without the latest and greatest, now, would we?  This summarized […]

9 Ways to Take Your Click-Through Rate to the Next Level

Updated 8/4/23 Before we dive into all things click-through rates, let’s go back in time. Remember when Apple made monumental changes to its privacy settings back in September 2021? These changes have since upended one of the most important email marketing metrics: open rate. They have rendered useless any audience segmentation or targeting based on […]

The who, what, why behind the Apple privacy change– and what you should do about it

Let’s address the elephant in the room– Apple’s Mail Privacy Protection. This change, which is expected to roll out in September 2021, will affect anyone using the Apple Mail app on their iPhone, iPad, or Mac desktop regardless of their email provider– Gmail, Yahoo, AOL etc. Should Apple users opt into this new privacy protection […]

The Benefits of Single Sign-On

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What is Single sign-on or SSO? Single sign-on makes login easy for users Single sign-on (SSO) is a method of authentication that allows a user to sign in to multiple accounts with one log-in and password. If you’ve ever used your Facebook ID to validate your usage of another app, or if you’ve logged into […]

10+ GivingTuesday Tips and Resources

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The Foundations of GivingTuesday GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. GivingTuesday strives to build a world in which […]

Supporting Canadian Clients – Canada Day and Every Day!

happy canada day

There’s a lot of silly stereotypes about Canadians. I didn’t know most of them until I met my American roommate in university and was suddenly getting called out for every “eh”, “sorry” and “about” I said. And, from being referred to as the U.S.’s ‘Little Brother’ or ‘Nice Neighbor to the North’, Canada’s existence is […]

7 Ways to Cut Organizational Expenses in Changing Times

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During hard and changing times nonprofits may find it necessary to cut costs. Here are 7 tips to help with difficult decisions. COVID-19 has meant we have been dealing with a significant period of uncertainty putting a huge strain on people’s mental wellbeing. As we wonder what comes next the press is full of predictions […]

Top 10 Fundraising Optimizations You Can Try Today

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Review our top ten fundraising optimizations and spend some time testing and improving your fundraising. Crises like the coronavirus impact us in ways we’d never imagine. Many organisations are setting up appeals to support those directly impacted by the pandemic. At the same time, others are running emergency appeals to make up for lost income. […]

The Power of Thanks and Gratitude

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Expressing our thanks for donors and supporters goes beyond a tax acknowledgement. Learn more about the science and some techniques to help you say thanks. Thank you for taking a moment to read this story. In previous roles, I’ve always sent a thank you email the week of Thanksgiving. Not necessarily mentioning Thanksgiving but it’s […]

Last Minute Tips for Giving Tuesday

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Enjoy a few tips for last-minute Giving Tuesday planning – for those who are organized and those who still have work to do. Giving Tuesday is one of my favorite times of the year. In some ways better than a holiday. The gifts of creative nonprofit fundraising abound. Like a kid waking up in the […]

Don’t Open That (Spam) Trap Door

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Spooky things can lurk in your email list – or find their way in. This Halloween, enjoy a few tips to help keep your email list free of ghosts, goblins or worse… spam traps. 52 Weeks Later Dust away the cobwebs of your subscriber list by getting rid of any inactive supporters. In Engaging Networks […]

3 Things to Learn About Engaging Networks Before Year End

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Year-end is not far away, so now is a great time to brush up your skills on the Engaging Networks platform. We want to help you close out your best ever year, and continue to build on that success in the future, so we’ve distilled a few video lessons from the Engaging Networks academy to […]

5 Essential Marketing Automations for Nonprofits

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Updated 7/6/23 Having a strong online presence is crucial for any organization looking to make a larger impact. However, digital marketing can seem like territory that’s way too unfamiliar to even begin exploring given how focused your nonprofit organization is on fulfilling its mission to make the world a better place. Here’s the good news: […]

5 Approaches to Maximizing Peer to Peer Fundraising

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Updated 7/5/23 25% of people are likely to say “yes” to a donation request from their friends. That’s the magic of peer to peer fundraising, which is essential to every charity today. Peer to peer fundraising (P2P) works by raising funds for your charity through a supporter’s existing networks, such as friends, family, and neighbors. […]

How to Unlock the Magic of Google Analytics for Nonprofits

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This blog is provided courtesy of Engaging Networks Accredited Partner, Firefly Partners, and authored by Monica Malmgren, Digital Strategist at Firefly Partners. As a nonprofit organization, reaching potential donors and generating online donations is essential for the success of your mission. With so much competition in the digital space, increasing organic traffic and conversion rates […]