Best Practices

01 Apr: The Importance of Profiling

Conversations around data capture need to take place at the project’s beginning; there’s no point planning a visually brilliant campaign only to discover that you’re missing out on vital pieces of supporter information. And once you collect the data, be sure to anaylse it for proper evaluation and to learn any lessons.

29 Mar: Email Effectiveness and ROI

To raise maximum funds or get the most signatures for your petition, you need to know how to use email most effectively. So what are the characteristics of effective emails? We are sharing 5 tips from what we’ve learned from our research and our clients’ experience over the years.

01 Nov: Creating a spam trap (“honeypot”) in Engaging Networks

We set up a form field that is invisible to human users, who will therefore never populate it. But the field is visible to spambots, which will populate it. This gives us a way to differentiate between human users and spambots. We also just added a custom validator to the form field; one that checks that it is still empty when the form is submitted. If the field isn’t left empty, then our software smells a rat (detects a spambot) and blocks the submission!