Email Effectiveness and ROI

emailing from smartphone

To raise maximum funds or get the most signatures for your petition, you need to know how to use email most effectively. So what are the characteristics of effective emails? Here is what we’ve learned from our research and our clients’ experience over the years: 1. Successful Emails Are Personal “Segmentation is a lot of […]

Creating a Spam Trap (“Honeypot”) in Engaging Networks

no junk mail

Recently, a client asked me for ideas on how to tackle spammers. One of their forms was being filled out by a spam bot, and the result was that they were getting a lot of useless supporter records coming through. In the end, we came up with a solution that other Engaging Networks clients might […]