9 Ways to Push Your CTR to the Next Level

You’ve likely heard the news by now– Apple is changing its privacy settings in a big way in September 2021. These changes are likely to affect 40% of your email marketing list and have an impact on one of your favorite email marketing metrics– open rate. Recently, we sat down with accredited partners M+R, Mal […]

The who, what, why behind Apple’s privacy change– and what you should do about it

Let’s address the elephant in the room– Apple’s Mail Privacy Protection. This change, which is expected to roll out in September 2021, will affect anyone using the Apple Mail app on their iPhone, iPad, or Mac desktop regardless of their email provider– Gmail, Yahoo, AOL etc. Should Apple users opt into this new privacy protection […]

The Benefits of Single Sign-On

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What is Single sign-on or SSO? Single sign-on makes login easy for users Single sign-on (SSO) is a method of authentication that allows a user to sign in to multiple accounts with one log-in and password. If you’ve ever used your Facebook ID to validate your usage of another app, or if you’ve logged into […]

Data Security Tips from Engaging Networks

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Tips on Data Protection Keeping your supporters’ data safe and secure is vital in today’s world. At Engaging Networks, we take data security very seriously and are always monitoring and adapting to changing legal requirements and potential threats. That’s why we’ve drafted this short blog, to share some tips on data protection that you can […]

10+ GivingTuesday Tips and Resources

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The Foundations of GivingTuesday GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. GivingTuesday strives to build a world in which […]

Supporting Canadian Clients – Canada Day and Every Day!

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There’s a lot of silly stereotypes about Canadians. I didn’t know most of them until I met my American roommate in university and was suddenly getting called out for every “eh”, “sorry” and “about” I said. And, from being referred to as the U.S.’s ‘Little Brother’ or ‘Nice Neighbor to the North’, Canada’s existence is […]

7 Ways to Cut Organizational Expenses in Changing Times

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During hard and changing times nonprofits may find it necessary to cut costs. Here are 7 tips to help with difficult decisions. COVID-19 has meant we have been dealing with a significant period of uncertainty putting a huge strain on people’s mental wellbeing. As we wonder what comes next the press is full of predictions […]

Top 10 Fundraising Optimizations You Can Try Today

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Review our top ten fundraising optimizations and spend some time testing and improving your fundraising. Crises like the coronavirus impact us in ways we’d never imagine. Many organisations are setting up appeals to support those directly impacted by the pandemic. At the same time, others are running emergency appeals to make up for lost income. […]

The Power of Thanks and Gratitude

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Expressing our thanks for donors and supporters goes beyond a tax acknowledgement. Learn more about the science and some techniques to help you say thanks. Thank you for taking a moment to read this story. In previous roles I’ve always sent a thank you email the week of Thanksgiving. Not necessarily mentioning Thanksgiving but it’s […]

Last Minute Tips for Giving Tuesday

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Enjoy a few tips for last-minute Giving Tuesday planning – for those who are organized and those who still have work to do. Giving Tuesday is one of my favorite times of the year. In some ways better than a holiday. The gifts of creative nonprofit fundraising abound. Like a kid waking up in the […]

Don’t Open That (Spam) Trap Door

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Spooky things can lurk in your email list – or find their way in. This Halloween, enjoy a few tips to help keep your email list free of ghosts, goblins or worse… spam traps. 52 Weeks Later Dust away the cobwebs of your subscriber list by getting rid of any inactive supporters. In Engaging Networks […]

3 Things to Learn About Engaging Networks Before Year End

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Year-end is not far away, so now is a great time to brush up your skills on the Engaging Networks platform. We want to help you close out your best ever year, and continue to build on that success in the future, so we’ve distilled a few video lessons from the Engaging Networks academy to […]

5 Essential Marketing Automations for Nonprofits

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What is Marketing Automation To put it simply, it is scheduling and automating communications based on user behavior, ending with an appeal for your subscribers to take a specific action. The purpose of marketing automation aligns well with most nonprofits’ priorities and can help you boost content engagement, increase action rates of petitions and surveys, […]

5 Must-Haves to Maximize Your Peer-to-Peer Fundraising

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Peer-to-peer fundraising is essential to every charity today. If you’re deep in peer-to-peer or just getting started, you’ll find these 5 tips helpful. Want to hear something amazing? 25% of people are likely to say “yes” to a donation request from their friends That’s the magic of peer-to-peer fundraising. Aside from taking you through the […]

Google Analytics and Optimize for Nonprofits

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Using Google Analytics at your nonprofit can give you a ton of meaningful data. You can learn who your audience is, how they’re getting to your website, and what they are doing once they get there. This can inform testing strategy. This blog is provided courtesy of Engaging Networks Accredited Partner, Firefly Partners and authored by Monica […]

Yahoo: A Reminder for List Hygiene

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List Hygiene We’re always monitoring the performance of our client emails to ensure all is well. And sometimes….we find something fishy. Over the last ten days we’ve been monitoring a growth in hard bounces from Yahoo mailboxes. It’s now apparent these are being caused by disused accounts – those that haven’t been opened in over […]