Best Practices

01 Jan: Resolve to do Good Data

Nonprofits are proud of their massive email lists, and rightly so. However, we all know that the quality of one’s supporters is more important than the quantity. The New Year is the perfect time to do some house [file] keeping and ditch the junk. We’ve outlined five tips to get you on your way.

01 Apr: The Importance of Profiling

Conversations around data capture need to take place at the project’s beginning; there’s no point planning a visually brilliant campaign only to discover that you’re missing out on vital pieces of supporter information. And once you collect the data, be sure to anaylse it for proper evaluation and to learn any lessons.