october, 2019

22oct12:00 pm1:00 pmWEBINAR: Digital Advertising Strategies for Boosting Year-End Results with Further

Event Details

This webinar is presented by Engaging Networks accredited partner, Further

What role does paid media, such as Facebook ads, paid search ads and display advertising, play in your strategy to maximize year-end giving? Building an effective paid media strategy along with the right ad creative will deliver scale, efficiency and ROI in these channels. 

But what strategies and creative elements work best? Tune-in to hear real case studies featuring Giving Tuesday and year-end strategies that break through the noise and boost results. Using a combination of best practices (no need to recreate the wheel) and optimized strategies based on expertise in these channels, your take-away will be actionable strategies and ideas that you can tailor to your individual situations and organization.

Are you ready for a boost?

click here to register now!



(Tuesday) 12:00 pm - 1:00 pm EDT

Speakers for this event

  • Bethany Riley

    Bethany Riley

    Digital Account Director at Further

    Bethany manages multi-channel media buying and strategy for several of Further’s top clients. Prior to joining the team at Further, Bethany served as the Advertising Operations Manager at DSPolitical, a digital media agency, where she held a dual role of developing digital strategy for political campaigns and supervising the Digital Operations team in Washington, D.C. Extending reach, while simultaneously delivering measurable performance was a key tenet of her work. Through her marketing career, she has managed a wide array of digital campaigns, including campaigns for lesser-known down-ballot candidates, state-wide candidates, and issue-specific representatives like the AFL-CIO and SEIU. Her analytical experience and determination to problem-solve was of key interest to Further to help extend their proven record of providing innovative marketing solutions to clients. Bethany holds a degree in Political Science from The Catholic University located in Washington, D.C. She currently resides in Silver Spring, Maryland.

    Digital Account Director at Further

  • Mary Anderson

    Mary Anderson

    Digital Account Director at Further

    Marie is the Digital Director at Rainforest Action Network and has spent 25 years working in the environmental sector. In her five years as Vice President of Digital Strategy at Ocean Conservancy, Marie grew the organization’s social media presence to ten times its initial size. She quadrupled digital fundraising, redesigned the website, and created the Skip the Straw campaign during her tenure. Prior to that, Marie worked at Netcentric Campaigns, Greenpeace, National Parks Conservation Association and Defenders of Wildlife. She holds a Bachelor’s degree in Anthropology and Sociology from Saint Mary’s College of Maryland.

    Digital Account Director at Further