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Steve Kehrli is Vice President of Development for the PETA (People for the Ethical Treatment of Animals) Foundation and helps oversee the organization’s fundraising efforts, focusing on new innovative technologies that connect existing and would-be philanthropists with the many different facets of PETA’s work. Having first joined PETA as a card-carrying member in 1998, his work career started as a list broker with Names in the News helping different animal and environmental charities. PETA was one of the first groups he was assigned and immediately connected to their mission and effectiveness as a non-profit. Steve’s for-profit career also included working at American List Counsel and Adams Hussey and Associates. At PETA, Steve has been influential in transforming organizational culture around fundraising, optimizing business processes, establishing key relationships, and driving revenue for all fundraising programs. He is continually creating and implementing new ways to engage supporters through initiatives such as interactive town hall meetings, Facebook Live events, peer-to-peer texting, all of which have helped PETA reach more individuals in an effective and cost efficient manner. Among Steve’s many roles is leading the direct response team efforts which encompasses finding the right message, medium and time to reach supporters. The organization has won more than 10 excellence in marketing awards from the Direct Marketing Association of Washington during his tenure. He oversees the Membership Services and Communications departments where membership satisfaction rates have steadily increased. He also works closely with industry partners such as ROI Solutions, Engaging Networks, Mal Warwick Donordigital and M+R to collaborate.