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The Metrics You Need to Measure Marketing Automation Effectiveness

Email marketing automation is used by many charities today but measurement can be a challenge. Here are some basic metrics to track effectiveness.

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10 Tips to Help You Get Personal with Donors

Getting personal with your donors is essential to success as a nonprofit marketer. Read on for 10 tips to help you personalize fundraising.

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10 Tips for Writing Awesome Fundraising Email

Wondering where to start when writing your fundraising emails? Here are 10 tips to point you in the right direction.

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