Case Studies

One of the best ways to learn about a product or tool is from your peers. We love case studies for this, but also because we get excited when we hear about great successes or interesting innovations by our clients and partners.

Featured Case Studies

Our featured case studies all include a fully downloadable PDF and tend to be more robust in terms of the information offered including useful strategy tips.

The Nature Conservancy

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National Wildlife Federation

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More Engaging Networks Case Studies

All Advocacy Case Studies CRM & Data eCommerce Email Fundraising Other Peer-to-peer
Refuge: A Story of Successful Selection, Migration and Fundraising
Refuge: A Story of Successful Selection, Migration and Fundraising
11 June, 2021 in  Case Studies
The Nature Conservancy’s Technology Choice
The Nature Conservancy’s Technology Choice
7 January, 2021 in  Case Studies, CRM & Data
National Wildlife Federation’s Big eCRM Move
National Wildlife Federation’s Big eCRM Move
23 December, 2020 in  Case Studies, CRM & Data
Liberty on Engaging Networks Blueprints: Easy-to-create, on-brand and effective pages using Page Builder
Liberty on Engaging Networks Blueprints: Easy-to-create, on-brand and effective pages using Page Builder
19 June, 2020 in  Case Studies
How Greenpeace Canada Improved Monthly Giving by 332%
How Greenpeace Canada Improved Monthly Giving by 332%

In February 2020, Greenpeace Canada sent eight emails and acquired 808 new monthly donors – an increase of 332% over the previous year.

18 May, 2020 in  Case Studies
How Project AWARE® increased unsolicited donations by 80%
How Project AWARE® increased unsolicited donations by 80%
1 April, 2020 in  Case Studies, Fundraising
How the MS Society used twitter to engage MPs and ask them to legalise cannabis for medicinal purposes
How the MS Society used twitter to engage MPs and ask them to legalise cannabis for medicinal purposes
1 April, 2020 in  Advocacy, Case Studies
How Australia Tibet Council mobilised supporters to lobby for legislation that would end the isolation of Tibet
How Australia Tibet Council mobilised supporters to lobby for legislation that would end the isolation of Tibet
1 April, 2020 in  Advocacy, Case Studies
Action on Hearing Loss: Using persuasion design principles to increase donations by 79%
Action on Hearing Loss: Using persuasion design principles to increase donations by 79%
31 March, 2020 in  Case Studies, Fundraising
Beyond the ordinary: How Macmillan found success in consultation campaigns
Beyond the ordinary: How Macmillan found success in consultation campaigns
2 March, 2020 in  Case Studies
Diabetes UK and Root to Branch: Fight For Flash – Using Engaging Networks to create Adaptable Email To MP Actions
Diabetes UK and Root to Branch: Fight For Flash – Using Engaging Networks to create Adaptable Email To MP Actions
2 March, 2020 in  Advocacy, Case Studies
UNHCR Canada’s New eCommerce Experience
UNHCR Canada’s New eCommerce Experience
8 November, 2019 in  Case Studies, eCommerce, Fundraising
Mercy Home’s Marathon
Mercy Home’s Marathon
10 April, 2019 in  Case Studies, Peer-to-peer
Huntsman Cancer Foundation
Huntsman Cancer Foundation

Peer-to-Peer and Recurring Gifts

15 February, 2019 in  Case Studies, Peer-to-peer
Human Rights Watch Optimizes its Way to 30% Growth
Human Rights Watch Optimizes its Way to 30% Growth

Website optimization, email optimization, and online advertising helped HRW increased its online fundraising revenue by more than 30%!

6 September, 2017 in  Case Studies, Fundraising
Fairtrade Foundation’s Multi-Pronged Approach to Nurturing and Growing their Supporter Base
Fairtrade Foundation’s Multi-Pronged Approach to Nurturing and Growing their Supporter Base

Fairtrade Foundation shares three strategies they used to cultivate their supporter base over a six-month period.

26 May, 2017 in  Case Studies, Fundraising
Sabin Vaccine Institute Syncs Salesforce with Engaging Networks
Sabin Vaccine Institute Syncs Salesforce with Engaging Networks

A viral campaign video prompted Sabin to overhaul their data reconciliation process to track their fundraising program more efficiently.

12 May, 2017 in  Case Studies, CRM & Data
Using New P2P Tools, Mercy Home Triples its Giving Tuesday Revenue
Using New P2P Tools, Mercy Home Triples its Giving Tuesday Revenue

Mercy Home enjoyed a dramatic increase in its P2P fundraising revenue after switching to the new Engaging Networks P2P tool.

20 April, 2017 in  Case Studies, Peer-to-peer
Using New P2P Tools, Mercy Home Triples its Giving Tuesday Revenue
Using New P2P Tools, Mercy Home Triples its Giving Tuesday Revenue

Mercy Home enjoyed a dramatic increase in its P2P fundraising revenue after switching to the new Engaging Networks P2P tool.

3 April, 2017 in  Case Studies, Peer-to-peer
A Tale of Two Systems: As Told by Cornell Lab of Ornithology
A Tale of Two Systems: As Told by Cornell Lab of Ornithology

Cornell Lab of Ornithology’s old patchwork system couldn’t keep up with its thriving online membership program. So they switched!

19 December, 2016 in  Case Studies, CRM & Data
An Emergency Appeal Breaks Records for the Canadian Red Cross
An Emergency Appeal Breaks Records for the Canadian Red Cross

A massive wildfire in N. Alberta, Canada, led to the most successful online fundraising campaign in Canadian Red Cross’s history. Fortunately, Engaging Networks fundraising software performed flawlessly during this wave of unexpected activity.

26 October, 2016 in  Case Studies, Fundraising
Compassion in World Farming’s Salesforce Integration
Compassion in World Farming’s Salesforce Integration

A Salesforce/Engaging Networks integration now allows Compassion in World Farming to better personalise its online engagement.

20 July, 2016 in  Case Studies, CRM & Data
Save the Children Template Redesign
Save the Children Template Redesign

The flexibility of the Engaging Networks platform allowed Save The Children to test new template designs and increase conversions by 35%!

8 July, 2016 in  Case Studies, Other
Making the Most of Supporter Profiles: A Q&A with Guide Dogs
Making the Most of Supporter Profiles: A Q&A with Guide Dogs

Guide Dogs recently added on our “supporter profiles” functionality – which can easily tell you just what your supporters are, or aren’t doing in your account, across all advocacy and fundraising pages. A few weeks in, we asked Helen Honstvet, Campaigns Manager at Guide Dogs, if it was worth the investment and here’s what she had to say.

17 March, 2016 in  Case Studies, Other
WaterAid’s Social Media Success on World Toilet Day
WaterAid’s Social Media Success on World Toilet Day

Sanitation is one of the most difficult issues to campaign on. It’s hard to get people talking about toilets. And yet WaterAid created a sanitation campaign that people shared in their thousands. How?WaterAid created a powerful short video to show the story of one woman’s journey to find somewhere safe to go to the toilet.

7 April, 2015 in  Advocacy, Case Studies
How PETA Raised $150,000 in Two Months
How PETA Raised $150,000 in Two Months

People for the Ethical Treatment of Animals (PETA) had a challenge to raise $150,000 in two months using both Direct Mail and email. This was part of their campaign against animal testing.

1 April, 2015 in  Case Studies, Fundraising
Greenpeace UK – Giving the Orangutan a Break
Greenpeace UK – Giving the Orangutan a Break

For several years Greenpeace has been campaigning for a moratorium on deforestation and the key target in Indonesia is Sinar Mas, a conglomerate involved in both palm oil and pulpwood.

30 March, 2015 in  Advocacy, Case Studies
Greenpeace UK – Giving the Orangutan a Break
Greenpeace UK – Giving the Orangutan a Break

For several years Greenpeace has been campaigning for a moratorium on deforestation and the key target in Indonesia is Sinar Mas, a conglomerate involved in both palm oil and pulpwood.

30 March, 2015  

What Clients are Saying

Chloe Green is a copywriter and digital campaigner with almost a decade of experience in the charity and political sectors. She’s delivered campaigns, copy and consultancy for a raft of good eggs including Anthony Nolan, the National Union of Students, St Mungo’s, and Hillary for America. She was Social Media Manager at the Labour Party between 2016–2019 and now she’s Head of Creative with the lovely team at Forward Action. She leads on fundraising emails, UX copy, and all creative facilitation. She’s an expert in email list growth, digital strategy, organic and paid-for social media, and digital mobilisation.

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.
In 2013 she became the 'Donor Whisperer' and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.
Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom - and that's just the last year.
She also feels weird writing about herself in the third person.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Hannah is Senior Campaigns Officer at the MS Society, working on their local campaigning programme, Local Action for MS and also on social care and carers. She’s worked at the MS Society for a year and a half, and was previously at the MND Association and National Voices.

Executive Director of C6 Digital, London based agency

Emily has worked at Guide Dogs for the Blind Association since 2019, working on a range of campaign areas to empower people with vision impairments to live the life they choose. Prior to this, Emily working in parliament and severed as a borough councillor.

Brani Milosevic ia a digital consultant and coach at https://www.digitalleadership.ltd/
She helps individuals, teams and organisations to learn how to seize the opportunities offered by digital and navigate its challenges.
Brani set up the Digital Leadership Forum, is an NCVO trainer, a CharityComms mentor and a qualified executive coach.

Rhiannan Sullivan is the Vice President of strategy and partnerships of social action network, Care2.com. Over the past 10+ years, she has worked with hundreds of UK and EU charities helping them grow and develop their digital fundraising programmes. Prior to working for Care2, Rhiannan worked at then political campaigning agency Blue State Digital, a global leading digital strategy agency who has helped many organisations build and engage online communities, clients included political and advocacy campaigns, non-­‐profit organisations, cultural institutions and global consumer brands.

Calum manages social, email and some digital campaigns at CPRE, and is CPRE’s expert Engaging Networks user, working on development and helping other teams make the most of the platform. Happiest working on campaigns for change or rambling around in the countryside.

Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported over two dozen organizations on Engaging Networks - helping them to maximize their digital engagement using this powerful platform. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.

I joined the Woodland Trust in 2018 and now lead on policy and engagement campaigns working to improve protection, restoration and high quality creation of woods and trees. Prior to campaigning for trees, I worked in Peterborough, tackling fuel poverty in the community. I care deeply about the climate and nature crises and the many, intersectional impacts and solutions. Endlessly inspired and energised by the dedication and passion of our supporters and the public who take action time and time again.

Hannah Mudge is Digital Innovation Manager at The Leprosy Mission England and Wales and has had the privilege of seeing the 147-year-old international development charity evolve over the last decade, from sending out its first online fundraising appeal to achieving record levels of income despite the challenges faced since the start of the pandemic. She is based in Peterborough and enjoys running, cooking and reading in her limited spare time when not parenting two lively boys. During 2020 she added ‘homeschooling’ to her skillset although what Ofsted rating she would achieve is probably best left to the imagination.

I am a campaigner in the Woods Under Threat team at the Woodland Trust. My role is to help protect ancient woods and trees from damaging developments across the UK. Ancient woods and trees are irreplaceable, so we work hard to stop any further loss of these precious habitats and ensure they are protected for the benefit of people and wildlife.

Matt Strong is the Campaigns and Engagement Officer for the Ramblers.

He has recently run campaigns on increasing the number of new green walking routes in some of our biggest cities, including London and Manchester. He has also been leading on the Ramblers’ campaigns work around the Environment Bill. Matt has a background in politics after spending a decade as an elected councillor on Manchester City Council and having previously worked for two Members of Parliament and a political party.

Claire Warner is a former charity Fundraising Director & Senior Leader, turned Culture & Wellbeing consultant.

It was in trying to throw herself back into her beloved Fundraising Director role after 12 months' treatment for aggressive breast cancer, that Claire realised the focus & memory loss and heart condition side effects she'd been left with after her treatment, plus the life-changing experience of the illness itself, meant (guttingly!) a 300% commitment, 50+hours a week Fundraising Director role was no longer an option.

On looking into what others do in this situation, Claire discovered the field of workplace wellbeing, the research work of Prof Cary Cooper, the Gallup Organisation and Simon Sinek, and hasn't looked back since.

In 2018, Claire created her own piece of research into the wellbeing of fundraisers and when it concluded in 2019, over 700 fundraisers had taken part. The results of the research were used to further inform and refine the work Claire does with organisations and individuals in the charity sector.

In 2020 Claire won the Best Digital Leader Award at the Social CEO Awards and in 2021 curated the first Charity Wellbeing Summit.

Today, Claire works on organisational culture and wellbeing projects with charities and offers coaching and mentoring programmes to sector professionals.

Becky has spent the last decade building people power and people-powered movements to hold the most powerful to account for a fairer, more just, and cleaner future.
She helped build 38 Degrees UK into a movement of over 1 million citizens and led many of the biggest campaigns. As part of OPEN’s senior team, she helped build and sustain a network across 19 different countries, by supporting, coaching, and building fast-growing digitally facilitated organisations.

She's currently Senior Strategist at The Sunrise Project leading the Global Banks Program and building grassroots activism on finance around the world. She’s on the board of Skiftet, Sweden’s biggest online campaign community and Left Foot Forward in the UK.

Andrew Taylor-Dawson is Development Manager at Liberty, where he leads on member and support engagement. He has been in fundraising for around 13 years. In this time he has worked in the human rights, homelessness and social justice sectors as well as having been a freelance consultant.

He has held board positions with Global Justice Now and the adoption support organisation We Are family.

Rebecca is a Digital Project Manager, who recently led the redesign and redevelopment of The Children's Society's website.

Rebecca worked closely with senior stakeholders, subject matter experts, and digital agencies to create a new platform that demonstrates the organisation's refreshed vision, mission and brand. There has already been astounding results in the 6-months since launch.

I have worked as a web developer for about 20 years and for Which? since 2015, primarily on their WordPress sites. This has involved integration with a variety of different APIs, most recently the Engaging Networks API, along with the creation of APIs to allow sites to talk to one another.

Glyn Thomas is a digital strategist and web developer. He built his first website in 1997 and has been working in digital communications since 2002.

For the past 12 years, Glyn has almost exclusively worked with charities and non-profit organisations. Almost all the projects he works on are focused around campaigning, fundraising or supporter recruitment, and often a mixture of all three.

Now based in Berlin, Glyn works with organisations in the UK, Europe and North America.

Rhian is the Strategic Programme Manager for Physical Activity at Versus Arthritis. Alongside Sport England under the Richmond Group ‘Movement for All’ programme, Rhian is co-developing a long-term, sustainable programme to support those living with Musculoskeletal conditions to increase their physical activity levels and improve their quality of life. Rhian has over 15 years’ experience of supporting people with long term health conditions to become more active. She is passionate about prevention, working in partnership and using an effective knowledge base to create impactful change at scale.

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

Mary Margaret Callahan is the Chief Mission Officer for Pet Partners, where she is responsible for leading mission delivery including the therapy animal program and grassroots advocacy program. She joined Pet Partners in 2013 and has worked to establish the organization as both an influencer and a resource within the animal-assisted intervention (AAI) and human-animal bond (HAB) community. In 2018 she was named one of PetAge Magazine’s Women of Influence. Mary Margaret lives on a small farm outside Seattle with her husband, daughter and menagerie of animals including dogs, cats, guinea pigs, chickens, goats and miniature donkeys.

Joe Derry Hall is a freelancer working on creative digital and communications. His interests include tech innovation, upending power and reimagining different futures. Joe has been the winner of a Mozilla Creative Media Award and the joint winner of a BAFTA digital award. He was previously in-house in campaigning and communications roles at Amnesty International, the Climate Coalition, the Ecocide campaign, Save the Children, Scope and others. He is one of the initiators of Right Way Up, an experiment to create a radical, practical new vision for the social change sector.

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.

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