Case Studies

One of the best ways to learn about a product or tool is from your peers. We love case studies for this, but also because we get excited ourselves when we hear about great successes or cool innovations our clients and partners are seeing in Engaging Networks. Take a look at some of the stories below to see what others are doing.

Amazing List Growth Tactics!
Amazing List Growth Tactics!

Paul Bonsell of Grassriots and Isabel Shea and Trevor Griffith of Humane Society International share how they merged great forms with a powerful creative email and social messaging strategy to add hundreds of thousands of new supporters this year. This case study was presented at the Engaging Networks Community Conference in Washington, D.C. in October 2015.

Let your Supporters Define Themselves
Let your Supporters Define Themselves

Lynn Swain of the Cornell Lab of Ornithology asks, “Who should you love the most: Your donors, subscribers or your members?” This session explores the interplay between segments, and ways to maximize fundraising, with ideas and tips taken from the Cornell Lab’s own tests and experience. This session took place at the Engaging Networks Community Conference in Washington, D.C. in October 2015.

Optimizing Donation Pages
Optimizing Donation Pages

Bruce Duesterhoeft of Consumer Reports Foundation and Matt Burghdoff of DonorDigital explain how Consumer Reports Foundation saw an instant 15 percent increase in donor conversions after building their new donations page in Engaging Networks. This case study was presented at the Engaging Networks Community Conference in Washington, D.C. in October 2015.

Advocacy Page Victory!
Advocacy Page Victory!

Elise Ledsinger of Grassriots and George Irish of Amnesty International Canada share how they overhauled and optimized Amnesty’s advocacy and post-advocacy pages, including petitions, alerts and email-to-target campaigns. Using a strategic approach, Grassriots creatively redesigned Amnesty’s assets resulting in boosted performance and participation. This session took place at the Engaging Networks Community Conference in Washington, D.C. in October 2015.

Saving the Sage Grouse – A Lesson in Advocacy
Saving the Sage Grouse – A Lesson in Advocacy

Brandon Fuller and Patrick DiGiulian, of Pew Charitable Trusts, offer a case study on how Pew engaged with politicians at nearly every level of the government to help protect the Sage Grouse. This session was presented at the Engaging Networks Community Conference in Washington, D.C. in October 2015.

Making the Most of Supporter Profiles: A Q&A with Guide Dogs
Making the Most of Supporter Profiles: A Q&A with Guide Dogs

Guide Dogs recently added on our “supporter profiles” functionality – which can easily tell you just what your supporters are, or aren’t doing in your account, across all advocacy and fundraising pages. A few weeks in, we asked Helen Honstvet, Campaigns Manager at Guide Dogs, if it was worth the investment and here’s what she had to say.

Greenpeace UK – Giving the Orangutan a Break
Greenpeace UK – Giving the Orangutan a Break

For several years Greenpeace has been campaigning for a moratorium on deforestation and the key target in Indonesia is Sinar Mas, a conglomerate involved in both palm oil and pulpwood.

The real story behind WWF’s fundraising split test success
The real story behind WWF’s fundraising split test success

WWF’s Digital Analyst explains how one hour of setting up a split test resulted in a $5.27 increase to the average gift value for one-off adoptions. This represents a $100,000 increase to annual income!

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