Apple recently announced a privacy change for users of the Apple Mail app that may make open rates, a traditional performance metric, obsolete. Join Engaging Networks, M+R and Mal Warwick|Donor Digital to learn what the change is, when it happens and what to expect.
We’ll also cover real tools that any organization can use in the wake of this change to measure performance even if open rates are no longer a reliable metric. Don’t miss these vital tips as we move into a major email change just before year-end fundraising season.
Wednesday, August 25, 2021 @ noon EDT
You’ll receive an email before the webinar with a link to join!
This issue will impact anyone doing digital fundraising or marketing! Consider sharing this event with a friend or colleague who may appreciate some recommended reporting updates as this change takes place.
Gwynne Dixon, Engaging Networks
Anne Paschkopić, M+R
Katie Dunne, Mal Warwick|Donor Digital