The Metrics You Need to Measure Marketing Automation Effectiveness

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Marketing automation is the automation of repetitive tasks across channels and is used by many organizations today. Whether non-profit or commercial, marketing automation can be effective regardless of size. For nonprofits, email marketing automation can provide deep customization and personalization while saving crucial staff time. However, there’s one small catch. You don’t want to ‘set […]

If an Email Appeal Falls in a Spam Folder and No One Opens it, Does it Raise a Dollar?

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Answer: Nope! The year-end giving season can make or break a nonprofit’s annual fundraising goal and the key driver of online donations is email. We are committed to making sure that those fundraising appeals actually reach your supporters’ inboxes – it’s a responsibility we do not take lightly. We’ve already sent more than one billion […]