Did you know Google Universal Analytics (UA) will see end-of-life in July 2023? While that may seem a long way off, your team should be making changes now to adopt
Did you know Google Universal Analytics (UA) will see end-of-life in July 2023? While that may seem a long way off, your team should be making changes now to adopt the newer version that will take its place, Google Analytics 4 (GA4). It’s quite a bit different! Join our friend Eric Squair of DataHabits for a walk-through of what your organization should do to prepare for the change, some GA4 best practices and how to translate and transition some of the data you’ve monitored for years in UA to what it looks like in GA4. It’ll all make sense after this informative webinar and you’ll finish with an actionable plan you can put in place the next day.
Eric Squair is the founder of the web analytics consultancy Data Habits. Eric has over eighteen years experience in online communications, working with not for profit clients including Greenpeace, Amnesty International and Conservation International, as well as national and local election campaigns. He is qualified in analytics from Google, and a member of the Digital Analytics association. For the past several years Eric has helped organizations better understand and utilize the insights from Google Analytics and other sources of online data in order to improve their websites, social media and email efforts. Eric is based in Toronto, Canada