What you need to know about the end of Google’s Universal Analytics

Wednesday, May 18, 2022 @10:30 AM EST / 2:30 PM BST

Did you know Google Universal Analytics (UA) will see end-of-life in July 2023? While that may seem a long way off, your team should be making changes now to adopt the newer version that will take its place, Google Analytics 4 (GA4). It’s quite a bit different!

Join our friend Eric Squair of DataHabits for a walk-through of what your team should do to prepare for the change, some GA4 best practices and how to translate and transition some of the data you’ve monitored for years in UA to what it looks like in GA4. It’ll all make sense after this informative webinar and you’ll finish with an actionable plan you can put in place the next day.

Speakers for This Event

Eric Squair, Data Habits
Cat Kustes, Engaging Networks