Case Study

How the MS Society Used Twitter to Engage MPs and Ask Them to Legalise Cannabis for Medicinal Purposes

Contents

The MS Society has a vision of a world free from the effects of MS. Their ultimate goal is to find a cure. Until then, they are working to make sure no one has to face MS alone. Effective treatments can help people take better control of their MS and live the lives they want.

It is estimated there are over 130,000 people with MS in the UK, and that nearly 7,000 people are newly diagnosed each year. This means that around one in every 500 people in the UK has MS, and that each week 130 people are diagnosed with MS.

The Problem

Pain and muscle spasms can be exhausting and difficult to manage and evidence shows cannabis for medicinal use can help relieve these symptoms.

The MS Society consulted with people with MS, spoke to medical professionals and reviewed the evidence and as a result, in July 2017, they became the first national charity to say that cannabis for medicinal use should be legal.

When an opportunity came up in Parliament, they wanted to react and encourage their community to take action.

The Solution

The MS Society wanted to raise public awareness in a new, bold and exciting way.

  • They created a journey that encouraged people on social media to tweet their MP. They also developed an “Email your MP” action that could be promoted to their email subscribers.
  • They tweeted announcing their new policy position and calling on people to join them and take action.
  • They then met with MPs, got individual stories in the spotlight and when the UK Government announced a review of cannabis for medicinal use, they worked with neurologists, MPs and celebrities to send an open letter to the Home Secretary to ensure MS was in the review.

The Results

  • The MS Society “Tweet your MP” Tweet announcing the new policy position was the most retweeted Tweet in 2017 (250 retweets, 290 likes).
  • Facebook reached 130,000 people, had more than 120 comments, over 4,400 likes and 1,100 shares.
  • 1,970 emails and 729 tweets were sent to MPs.
  • On 1 November 2018, cannabis-derived products for medicinal use were rescheduled, making it legal for specialists to prescribe cannabis-based treatments.

A Big Thank You

At Engaging Networks, we’re proud to work with great charities like MS Society who campaign at all levels, fund ground-breaking research and provide award winning support and information. To learn more about this great cause visit their website.

This case study was originally presented at ENCC UK 2019. The full slides used in the presentation can be downloaded here.

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Eugene Flynn

Eugene Flynn

Founder
54 Degrees

Eugene is an award winning digital campaigner and has been delivering winning digital campaigns for 20 years. His background is in user experience strategy, design and optimisation. He has helped Engaging Networks partners boost their online income from between 80% and 300% using tried and tested UX and persuasion design principles. He presents regularly at Engaging Networks conferences on topics such as persuasion design, automated marketing and integrating advocacy with fundraising.

Rachel-Collinson-donor-whisperer

Rachel Collinson

The Donor Whisperer

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.

In 2013 she became the ‘Donor Whisperer’ and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.

Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom – and that’s just the last year.

She also feels weird writing about herself in the third person.

Tallulah Belassie-Page

Tallulah Belassie-Page

Policy & Campaigns Officer,
The Suzy Lamplugh Trust

I’m the Policy and Campaigns Officer for the Suzy Lamplugh Trust, leading on their public safety and online harms work. Having completed an MA in Gender, Society and Representation in which I specialised in gender and counterterrorism, I have a deep understanding of women’s safety and public policy.

Rachel-Collinson-donor-whisperer

Rachel Collinson

The Donor Whisperer

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.

In 2013 she became the ‘Donor Whisperer’ and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.

Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom – and that’s just the last year.

She also feels weird writing about herself in the third person.

Matt McAdam

Matt McAdam

Tier 1 Client Support Specialist, Engaging Networks

My name is Matt (short for Matthew but please only call me that if I’m in trouble!). I’m from Merseyside, England and live on a peninsula called “The Wirral”. I joined Engaging Networks as a Client Support Specialist in June 2021 and I’m absolutely loving it here so far.

My background is in media, ranging from voice acting on a local radio station to creating short films and documentaries. Other previous roles include working for a crowdfunding company and helping onboard new clients. I helped create personalised branding for their websites and social media as well as offering support for e-commerce. I then went on to support kiosk software for one of the biggest photo retailers in the UK, which is how I ended up falling in love with all things software related and started developing my ability for problem solving.

I’m always striving to support our clients and partners in any way I can, from answering support tickets, to providing Q&A sessions about the platform and best practices.

You can find me wandering around the beauty spots of North Wales such as Gwrych Castle or sometimes even The Lake District with a tripod in hand. However, if Hide and Seek isn’t your forte, you can email me here anytime. I’m always up for a chat! Looking forward to meeting you all!

mattsummerssparks

Matt Summers-Sparks

Developer, The Children's Society

Matt Summers-Sparks is a developer at The Children’s Society, working on Engaging Networks forms and mostly Drupal-based websites and applications.

mattsummerssparks

Matt Summers-Sparks

Developer, The Children's Society

Matt Summers-Sparks is a developer at The Children’s Society, working on Engaging Networks forms and mostly Drupal-based websites and applications.

Tom War on Want

Tom Barns

Director of Income & Engagement, War on Want

Tom Barns is Director of Income & Engagement at War on Want where he is responsible for overseeing all aspects of fundraising and public engagement. Tom has previously worked for a range of other charities and campaigning organisations with a particular focus on supporter mobilisation and online fundraising. Tom is also a co-founder/trustee of legal support and education charity called the Article Trust.

Tom War on Want

Tom Barns

Director of Income & Engagement, War on Want

Tom Barns is Director of Income & Engagement at War on Want where he is responsible for overseeing all aspects of fundraising and public engagement. Tom has previously worked for a range of other charities and campaigning organisations with a particular focus on supporter mobilisation and online fundraising. Tom is also a co-founder/trustee of legal support and education charity called the Article Trust.

Michael Austin

Michael Austin

Account Success Manager, Engaging Networks

Michael has 20 years experience with email marketing, digital communications and the internal workings of large non-profit organisations.

He has worked for Greenpeace International as a Digital Mobilization Specialist, was Director of Online Giving at ANERA and a Membership Analyst for the Human Rights Campaign.

And now Michael is an Engaging Networks Account Success Manager helping a wide array of clients make the most of Engaging Networks, so they can raise awareness, engage their supporters and increase funds to further their missions.

Michael Austin

Michael Austin

Account Success Manager, Engaging Networks

Michael has 20 years experience with email marketing, digital communications and the internal workings of large non-profit organisations.

He has worked for Greenpeace International as a Digital Mobilization Specialist, was Director of Online Giving at ANERA and a Membership Analyst for the Human Rights Campaign.

And now Michael is an Engaging Networks Account Success Manager helping a wide array of clients make the most of Engaging Networks, so they can raise awareness, engage their supporters and increase funds to further their missions.

jamesdungate

James Dungate

Head of Engagement Operations, Sense

James has worked in the sector for 15 years in a range of data and insight roles. Prior to that he worked in financial recruitment. He combines expertise in data architecture, insight and customer service with a background in psychology and now leads an Engagement Operations team, seeking to streamline business processes and deliver personalised experiences for everyone who supports Sense.

jamesdungate

James Dungate

Head of Engagement Operations, Sense

James has worked in the sector for 15 years in a range of data and insight roles. Prior to that he worked in financial recruitment. He combines expertise in data architecture, insight and customer service with a background in psychology and now leads an Engagement Operations team, seeking to streamline business processes and deliver personalised experiences for everyone who supports Sense.

Anthony Fawkes

Anthony Fawkes

Director, Actually Data

Anthony has worked in the sector for over 15 years. Starting out as a database marketing manager for an international development charity where he was responsible for the development of their Raiser’s Edge database as an effective fundraising and marketing tool; responsible for the improvement of business processes, the training of users and the analysis of their supporter and financial data.

Anthony’s database management skills are complimented by knowledge and experience in the fields of data integration, training, software development, analytics and direct mail.

Anthony Fawkes

Anthony Fawkes

Director, Actually Data

Anthony has worked in the sector for over 15 years. Starting out as a database marketing manager for an international development charity where he was responsible for the development of their Raiser’s Edge database as an effective fundraising and marketing tool; responsible for the improvement of business processes, the training of users and the analysis of their supporter and financial data.

Anthony’s database management skills are complimented by knowledge and experience in the fields of data integration, training, software development, analytics and direct mail.

Georgie_Laming

Georgina Laming

Campaign Manager, Plan International UK

Georgie has been campaigning for the last 10 years and specialises in campaigning with and for people with lived experience of an issue.
She was named in Glamour’s “51 most empowering Nu-Gen activists you need to know about right now” and has won the Shelia McKechine Foundation’s “Best Campaign Coalition” award.


Georgie has worked on a whole range of campaigns from grassroots hyper local organising through to huge public facing campaigns with corporate partners and Government departments. She is currently Campaigns Manager for the Crime Not Compliment Campaign at Plan International U.K.

Georgie_Laming

Georgina Laming

Campaign Manager, Plan International UK

Georgie has been campaigning for the last 10 years and specialises in campaigning with and for people with lived experience of an issue.
She was named in Glamour’s “51 most empowering Nu-Gen activists you need to know about right now” and has won the Shelia McKechine Foundation’s “Best Campaign Coalition” award.


Georgie has worked on a whole range of campaigns from grassroots hyper local organising through to huge public facing campaigns with corporate partners and Government departments. She is currently Campaigns Manager for the Crime Not Compliment Campaign at Plan International U.K.

anna_chowcat

Anna Chowcat

Digital Manager, Refuge

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.

anna_chowcat

Anna Chowcat

Digital Manager, Refuge

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.

headshot-ian

Iain Ure

Front-end Developer, Engaging Networks

Iain is a front-end developer for Engaging Networks, building and maintaining our applications. He joined in 2012 and spent two years on client support before moving to the tech team to write the javascript, CSS and HTML that make up our dashboard and pages. Prior to this he worked for an agency building Drupal websites, and for IBM.

headshot-ian

Iain Ure

Front-end Developer, Engaging Networks

Iain is a front-end developer for Engaging Networks, building and maintaining our applications. He joined in 2012 and spent two years on client support before moving to the tech team to write the javascript, CSS and HTML that make up our dashboard and pages. Prior to this he worked for an agency building Drupal websites, and for IBM.

Camille

Camille Teasdale

Tier 1 Client Support Lead, Engaging Networks

Camille is team lead for the UK Tier 1 Client Support team and has been with Engaging Networks for 3 years. Prior to this she worked in the technology department for a funding opportunity publication, and before that in the support team for social housing associations in London.

Camille

Camille Teasdale

Tier 1 Client Support Lead, Engaging Networks

Camille is team lead for the UK Tier 1 Client Support team and has been with Engaging Networks for 3 years. Prior to this she worked in the technology department for a funding opportunity publication, and before that in the support team for social housing associations in London.

headshot-corin

Corin Hartley-Pearce

Vice President of Strategy, 4Site Interactive Studios

Corin comes from a non-profit background, having worked at War on Want for several years managing their supporter database, website and designs of their fundraising appeals. After a couple of years hard graft in the Engaging Networks Client Support team, he moved to help manage accounts and onboardings for clients in the UK, Europe and Australia.

headshot-corin

Corin Hartley-Pearce

Vice President of Strategy, 4Site Interactive Studios

Corin comes from a non-profit background, having worked at War on Want for several years managing their supporter database, website and designs of their fundraising appeals. After a couple of years hard graft in the Engaging Networks Client Support team, he moved to help manage accounts and onboardings for clients in the UK, Europe and Australia.

4site-bryan-4

Bryan Casler

Vice President of Strategy, 4Site Interactive Studios

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

4site-bryan-4

Bryan Casler

Vice President of Strategy, 4Site Interactive Studios

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

1636129930280

Natasha Barrett

Campaigns Officer
MS Society

As Campaigns Officer at the MS Society, Natasha supports on various campaigns as well as working with local volunteers and assisting with parliamentary work. She previously worked at RNIB as an Assistant Campaigns Officer and has a background in campaigns and lobbying for charities and other non-profit organisations.
1636129930280

Natasha Barrett

Campaigns Officer
MS Society

As Campaigns Officer at the MS Society, Natasha supports on various campaigns as well as working with local volunteers and assisting with parliamentary work. She previously worked at RNIB as an Assistant Campaigns Officer and has a background in campaigns and lobbying for charities and other non-profit organisations.
Glyn-Thomas

Glyn Thomas

Director, Root to Branch Communications

Glyn Thomas is a digital strategist and web developer. He built his first website in 1997 and has been working in digital communications since 2002.

For the past 12 years, Glyn has almost exclusively worked with charities and non-profit organisations. Almost all the projects he works on are focused around campaigning, fundraising or supporter recruitment, and often a mixture of all three.

Now based in Berlin, Glyn works with organisations in the UK, Europe and North America.

Glyn-Thomas

Glyn Thomas

Director, Root to Branch Communications

Glyn Thomas is a digital strategist and web developer. He built his first website in 1997 and has been working in digital communications since 2002.

For the past 12 years, Glyn has almost exclusively worked with charities and non-profit organisations. Almost all the projects he works on are focused around campaigning, fundraising or supporter recruitment, and often a mixture of all three.

Now based in Berlin, Glyn works with organisations in the UK, Europe and North America.

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Alex Proniewicz-Brooks

Database Manager
Sense

Alex Proniewicz-Brooks has worked in the charity sector for over 12 years covering a range of database roles including insight. She is currently Database Manager at Sense looking to have reliable data flows.

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Alex Proniewicz-Brooks

Database Manager
Sense

Alex Proniewicz-Brooks has worked in the charity sector for over 12 years covering a range of database roles including insight. She is currently Database Manager at Sense looking to have reliable data flows.

Rebecca Martin

Rebecca Martin

Project Manager
The Children’s Society

Rebecca is a Digital Project Manager, who recently led the redesign and redevelopment of The Children’s Society’s website.

Rebecca worked closely with senior stakeholders, subject matter experts, and digital agencies to create a new platform that demonstrates the organisation’s refreshed vision, mission and brand. There has already been astounding results in the 6-months since launch.

Rebecca Martin

Rebecca Martin

Project Manager
The Children’s Society

Rebecca is a Digital Project Manager, who recently led the redesign and redevelopment of The Children’s Society’s website.

Rebecca worked closely with senior stakeholders, subject matter experts, and digital agencies to create a new platform that demonstrates the organisation’s refreshed vision, mission and brand. There has already been astounding results in the 6-months since launch.

Angharad

Angharad Hopkinson

Senior Campaigns Officer
MS Society

Angharad is Senior Campaigns Officer at the MS Society focusing mainly on our work on welfare, employment and access to treatments. She has previously worked for other charities including the Fairtrade Foundation and Age UK in similar roles. In her spare time she likes swimming in a cold lake and dutifully caring for her houseplants.

Angharad

Angharad Hopkinson

Senior Campaigns Officer
MS Society

Angharad is Senior Campaigns Officer at the MS Society focusing mainly on our work on welfare, employment and access to treatments. She has previously worked for other charities including the Fairtrade Foundation and Age UK in similar roles. In her spare time she likes swimming in a cold lake and dutifully caring for her houseplants.

Sadie Kempner

Campaign Communications Officer
Dignity in Dying

Sadie manages supporter communications at Dignity in Dying, leading campaigns and fundraising activities via email and direct mail. She delivered a diverse roster of mass campaign activities around the Meacher Bill in 2021, increasing supporter participation in online and in real life lobbying.

Sadie Kempner

Campaign Communications Officer
Dignity in Dying

Sadie manages supporter communications at Dignity in Dying, leading campaigns and fundraising activities via email and direct mail. She delivered a diverse roster of mass campaign activities around the Meacher Bill in 2021, increasing supporter participation in online and in real life lobbying.

Beth Miles

Beth Miles

Digital Strategy Manager,
Forward Action

Beth works on strategy and at Forward Action, leading on impactful digital mobilisation programmes for a wide range of progressive organisations.

Beth Miles

Beth Miles

Digital Strategy Manager,
Forward Action

Beth works on strategy and at Forward Action, leading on impactful digital mobilisation programmes for a wide range of progressive organisations.

Georgina Rawes

Georgina Rawes

Digital Content Coordinator,
St Mungo’s

Over 7 years experience working in digital marketing in both the charity and publishing sector.

At my current role at St Mungo’s, I lead email marketing and video production in the digital fundraising team.

Georgina Rawes

Georgina Rawes

Digital Content Coordinator,
St Mungo’s

Over 7 years experience working in digital marketing in both the charity and publishing sector.

At my current role at St Mungo’s, I lead email marketing and video production in the digital fundraising team.

David Pearce

David Pearce

Director of Fundraising and Marketing, Dignity in Dying

David is the director of fundraising and marketing at Dignity in Dying, the campaigning organisation working to change the law to allow assisted dying for terminally ill, mentally competent adults in the UK. Since 2012 he has been leading on their public mobilisation and communication campaigns in support of legislative change on the issue.

David Pearce

David Pearce

Director of Fundraising and Marketing, Dignity in Dying

David is the director of fundraising and marketing at Dignity in Dying, the campaigning organisation working to change the law to allow assisted dying for terminally ill, mentally competent adults in the UK. Since 2012 he has been leading on their public mobilisation and communication campaigns in support of legislative change on the issue.

Beth Miles

Beth Miles

Digital Strategy Manager,
Forward Action

Beth works on strategy and at Forward Action, leading on impactful digital mobilisation programmes for a wide range of progressive organisations.

Beth Miles

Beth Miles

Digital Strategy Manager,
Forward Action

Beth works on strategy and at Forward Action, leading on impactful digital mobilisation programmes for a wide range of progressive organisations.

michael johnston

Michael Johnston

Founder and President, hjc

Mike Johnston is a Transformative Digital and Integrated Fundraiser and the Founder of hjc new media, who engineered some of the best online fundraising strategies and award-winning digital media campaigns across the globe.

With over 32 years of fundraising experience, Mike has worked with clients across the nonprofit sector, from the biggest international foundations in the world to grassroots start-up charities. He’s also a pioneer of digital fundraising in North America, being one of the first to bring online transactions to the nonprofit sector.

Today, Mike continues to bring the charitable sector deeper into the digital age with innovation, change management and fundraising success.

michael johnston

Michael Johnston

Founder and President, hjc

Mike Johnston is a Transformative Digital and Integrated Fundraiser and the Founder of hjc new media, who engineered some of the best online fundraising strategies and award-winning digital media campaigns across the globe.

With over 32 years of fundraising experience, Mike has worked with clients across the nonprofit sector, from the biggest international foundations in the world to grassroots start-up charities. He’s also a pioneer of digital fundraising in North America, being one of the first to bring online transactions to the nonprofit sector.

Today, Mike continues to bring the charitable sector deeper into the digital age with innovation, change management and fundraising success.

Kay Marks

Kay Marks

Manager, Online Fundraising, WETA

Kay Marks has been a fundraising professional for the past 18 years. Kay has seasoned experience with both the Health Care and Animal Welfare sector. Currently she serves as Director of Development at World Animal Protection Canada overseeing a team of seven. At World Animal Protection, Kay has been instrumental in driving a collaborative culture, maximizing the return on investment for all fundraising channels, creating an outstanding supporter experience and improving our CRM systems. Last year, despite the difficulties and changes brought on by COVID, Kay was successful in leading the team to the highest individual giving revenue in World Animal Protection’s history.
Kay Marks

Kay Marks

Manager, Online Fundraising, WETA

Kay Marks has been a fundraising professional for the past 18 years. Kay has seasoned experience with both the Health Care and Animal Welfare sector. Currently she serves as Director of Development at World Animal Protection Canada overseeing a team of seven. At World Animal Protection, Kay has been instrumental in driving a collaborative culture, maximizing the return on investment for all fundraising channels, creating an outstanding supporter experience and improving our CRM systems. Last year, despite the difficulties and changes brought on by COVID, Kay was successful in leading the team to the highest individual giving revenue in World Animal Protection’s history.
Jackie

Jackie Schneck

Manager, Online Fundraising, WETA

Jackie has been working at WETA for the past 4 years and is currently the Manager of Online Fundraising. She oversees all aspects of digital fundraising campaigns for WETA including email marketing, digital ads and campaign reporting. Her favorite part about working at WETA is being able to promote the work of her favorite documentarians, Dr. Henry Louis Gates, Jr. and Ken Burns.
Jackie

Jackie Schneck

Manager, Online Fundraising, WETA

Jackie has been working at WETA for the past 4 years and is currently the Manager of Online Fundraising. She oversees all aspects of digital fundraising campaigns for WETA including email marketing, digital ads and campaign reporting. Her favorite part about working at WETA is being able to promote the work of her favorite documentarians, Dr. Henry Louis Gates, Jr. and Ken Burns.
Joe McLaughlin
Allegiance Group

Joe McLaughlin

Vice President - Director of Analytics and Optimization

As the VP, Analytics and Conversion Optimization at Allegiance Group, Joe brings nearly a decade of experience in digital fundraising, advocacy and engagement for some of the largest nonprofit names in the country. A fundraising expert with the background of a technologist, Joe works with our clients to craft and implement digital campaigns that raise money, build donor lists and motivate supporters to take meaningful action.
Joe McLaughlin
Allegiance Group

Joe McLaughlin

Vice President - Director of Analytics and Optimization

As the VP, Analytics and Conversion Optimization at Allegiance Group, Joe brings nearly a decade of experience in digital fundraising, advocacy and engagement for some of the largest nonprofit names in the country. A fundraising expert with the background of a technologist, Joe works with our clients to craft and implement digital campaigns that raise money, build donor lists and motivate supporters to take meaningful action.
Ricardo

Ricardo Hernandez

Digital Marketing Manager,
Human Rights Watch

Ricardo Hernandez is the Senior Digital Marketing Manager at Human Rights Watch. As the lead digital fundraiser for the organization, he has redesigned and improved the end-to-end digital journey for donors both in and outside the United States. Ricardo specializes in sustainer marketing, marketing automations, email marketing, and UX testing and optimizations. Ricardo lives in New York City.
Ricardo

Ricardo Hernandez

Digital Marketing Manager,
Human Rights Watch

Ricardo Hernandez is the Senior Digital Marketing Manager at Human Rights Watch. As the lead digital fundraiser for the organization, he has redesigned and improved the end-to-end digital journey for donors both in and outside the United States. Ricardo specializes in sustainer marketing, marketing automations, email marketing, and UX testing and optimizations. Ricardo lives in New York City.
Matthew Harkins

Mathew Harkins

Director

Mathew has been working in nonprofit digital fundraising for the past 6 years with The Engage Group, first as Project Manager, then Strategist, then Director. During his time with TEG, Mathew has worked with outstanding organizations in the arts, public broadcasting, human rights, nature and wildlife protection, senior advocacy, and many more. With each client, he and his team help find solutions to their needs, whether in campaign strategy, production, technology development, acquisitions, or any other area.
Matthew Harkins

Mathew Harkins

Director

Mathew has been working in nonprofit digital fundraising for the past 6 years with The Engage Group, first as Project Manager, then Strategist, then Director. During his time with TEG, Mathew has worked with outstanding organizations in the arts, public broadcasting, human rights, nature and wildlife protection, senior advocacy, and many more. With each client, he and his team help find solutions to their needs, whether in campaign strategy, production, technology development, acquisitions, or any other area.
chelsea

Chelsea Bassett

Operations Manager

Chelsea began her work with progressive organizations, online communication strategies, and nonprofit technology in 2005. She spent many years managing technical support, product development, and product marketing with Salsa Labs before joining the Cornershop team. Her passion for quality communication, authentic relationships, and creative nerds serves her well in her work. Chelsea tolerates two cats with her husband and two kids at the end of a dead-end gravel road in Wisconsin.
chelsea

Chelsea Bassett

Operations Manager

Chelsea began her work with progressive organizations, online communication strategies, and nonprofit technology in 2005. She spent many years managing technical support, product development, and product marketing with Salsa Labs before joining the Cornershop team. Her passion for quality communication, authentic relationships, and creative nerds serves her well in her work. Chelsea tolerates two cats with her husband and two kids at the end of a dead-end gravel road in Wisconsin.
Sarah Fargusson

Sarah Fargusson

Director of Digital Strategy

Self-described as a “non-profit junkie,” Sarah has dedicated her career to serving the needs of the non-profit sector. Her project management experience spans a variety of non-profit management disciplines including strategic planning, community engagement, capacity building, fundraising and research. She has worked both in and for the non-profit sector at the Feminist Majority Foundation, the Sadie Nash Leadership Project, and the consulting firms The Lee Institute and The Curtis Group. With her ever expanding non-profit tool belt, Sarah joined Cornershop Creative to tap into her techie, creative side, while developing meaningful partnerships with her clients to help them more effectively achieve their goals.


Along with her extensive training in facilitation, Sarah is a graduate of the University of Cincinnati DAAP School where she received a dual bachelors degree in Women’s and Urban Studies, as well as Wake Forest University School of Business’s Nonprofit Management Certification Program. Passionate about civic engagement, Sarah is currently a member of the Virginia Aquarium and Marine Science Center’s Aquarium Connection and the Junior League of Norfolk-Virginia Beach.


Sarah and her husband, Bryce, live in Norfolk, VA on the banks of the Chesapeake Bay where she moonlights as a mermaid and raises their daughter, Indigo, and menagerie of animals: their dogs, Daisy and Mokona, and cat, Nestle.

Sarah Fargusson

Sarah Fargusson

Director of Digital Strategy

Self-described as a “non-profit junkie,” Sarah has dedicated her career to serving the needs of the non-profit sector. Her project management experience spans a variety of non-profit management disciplines including strategic planning, community engagement, capacity building, fundraising and research. She has worked both in and for the non-profit sector at the Feminist Majority Foundation, the Sadie Nash Leadership Project, and the consulting firms The Lee Institute and The Curtis Group. With her ever expanding non-profit tool belt, Sarah joined Cornershop Creative to tap into her techie, creative side, while developing meaningful partnerships with her clients to help them more effectively achieve their goals.


Along with her extensive training in facilitation, Sarah is a graduate of the University of Cincinnati DAAP School where she received a dual bachelors degree in Women’s and Urban Studies, as well as Wake Forest University School of Business’s Nonprofit Management Certification Program. Passionate about civic engagement, Sarah is currently a member of the Virginia Aquarium and Marine Science Center’s Aquarium Connection and the Junior League of Norfolk-Virginia Beach.


Sarah and her husband, Bryce, live in Norfolk, VA on the banks of the Chesapeake Bay where she moonlights as a mermaid and raises their daughter, Indigo, and menagerie of animals: their dogs, Daisy and Mokona, and cat, Nestle.

Heather Hopkins

Heather Hopkins

Freelance Front-end Developer and Graphic Designer

Heather Hopkins works as a freelancer with Cornershop, where as a front-end developer and graphic designer she camps out at the confluence of beauty and function.


Her award-winning designs have received stacks of gold Addys, three CASE awards, as well as several less cool sounding awards for Higher Education Marketing and Healthcare Advertising. Her most treasured accolade is a combat flag presented by a three-star general for her technology training course for transitioning service members.


Always up for a game, a sloth video or a story, Heather is ridiculously susceptible to poison ivy, avoids carbonation, has a deep, fundamental objection to casseroles and once hoped to adopt a fox.

Heather Hopkins

Heather Hopkins

Freelance Front-end Developer and Graphic Designer

Heather Hopkins works as a freelancer with Cornershop, where as a front-end developer and graphic designer she camps out at the confluence of beauty and function.


Her award-winning designs have received stacks of gold Addys, three CASE awards, as well as several less cool sounding awards for Higher Education Marketing and Healthcare Advertising. Her most treasured accolade is a combat flag presented by a three-star general for her technology training course for transitioning service members.


Always up for a game, a sloth video or a story, Heather is ridiculously susceptible to poison ivy, avoids carbonation, has a deep, fundamental objection to casseroles and once hoped to adopt a fox.

Jeff Zick

Jeff Zick

Director of Response Fundraising,
PETA Association

Jeff Zick is Director of Response Fundraising at PETA Foundation. Based in Ann Arbor, Michigan, he has more than 20 years of experience in nonprofit fundraising and 30 years of animal rights activism. Jeff passionately advocates for the animals and promotes veganism everywhere he can.
Jeff Zick

Jeff Zick

Director of Response Fundraising,
PETA Association

Jeff Zick is Director of Response Fundraising at PETA Foundation. Based in Ann Arbor, Michigan, he has more than 20 years of experience in nonprofit fundraising and 30 years of animal rights activism. Jeff passionately advocates for the animals and promotes veganism everywhere he can.
Matt Barr

Matt Barr

Director, Operations and Delivery

Matt has been working on website redesign and build projects as well as online fundraising, marketing and technology for nearly a decade. 

Matt has managed the design and build of sites for organizations such as the Heart&Stroke Foundation, Parkinson Society Canada and Alzheimers Society of Canada. At Yeeboo Digital, Matt ensures that all of the trains run on time.

Matt Barr

Matt Barr

Director, Operations and Delivery

Matt has been working on website redesign and build projects as well as online fundraising, marketing and technology for nearly a decade. 

Matt has managed the design and build of sites for organizations such as the Heart&Stroke Foundation, Parkinson Society Canada and Alzheimers Society of Canada. At Yeeboo Digital, Matt ensures that all of the trains run on time.

Ben Childers
Engaging Networks

Ben Childers

Senior Director of Global Client Success

Ben’s first exposure to nonprofit work was helping his dad at charity golf events. He was one of those kids helping folks park their cars, get their carts, and find their balls when they didn’t quite hit the green. Since that time, he has been doing what he could to make the world a better place. 

He started out working as a lifeguard when in high school. Then, after college, went on to substitute teach in Columbus Public Schools and Kent City Schools for three years. In 2011, he moved out to Tucson, Arizona, where he received his Masters in Education and spent three years teaching high school mathematics. It was during this time that he started to work more with nonprofit organizations. He did work with Voices for Education – helping them in 2011 deploy a coherent social media strategy. He also volunteered for numerous political campaigns and helped the Artifact Dance Company build out their major gift program and technical backend to support their giving program, ticketing system, and store. 

After seven years of teaching, Ben wanted to see what would be available outside the classroom. He then started working for the University of Arizona Health Sciences (UAHS) Development team. For the first six months, he did data management (Raiser’s Edge), prospecting, and worked with the stewardship and cultivation teams. He then moved on to be a major gift officer, soliciting gifts between $25,000 and $250,000 to support student scholarships, cutting-edge research, and basic science innovations. Ben learned the ropes of fundraising with UAHS and then had an opportunity to apply those skills working with the Sabin Vaccine Institute, in Washington, DC, to help them build out a major gift program and to rebuild their database (Salesforce). 

Ben currently works for Engaging Networks as their Senior Director of Global Client Success. He leads a team of folks at Engaging Networks that work with nonprofits on their supporter engagement and digital strategy around fundraising, advocacy, and email marketing. He spends his time making sure that clients can take advantage of a robust eCRM platform. He also works to ensure that clients understand how their technology stack works together to allow them to raise more money, get more clicks, and push out more advocacy actions. 

Ben brings a technology-first mindset to much of his work. He works to help clients realize that their digital strategy is most valuable when it permeates all parts of an organization.

When not helping out clients, Ben enjoys spending time with his partner, two dogs, and a cat at their place in South Arlington. You can probably find him running throughout our city most mornings. He is also working towards his MBA through the University of Illinois at Urbana-Champaign — focusing on Global Challenges in Business & Strategic Leadership and Management.

Ben Childers
Engaging Networks

Ben Childers

Senior Director of Global Client Success

Ben’s first exposure to nonprofit work was helping his dad at charity golf events. He was one of those kids helping folks park their cars, get their carts, and find their balls when they didn’t quite hit the green. Since that time, he has been doing what he could to make the world a better place. 

He started out working as a lifeguard when in high school. Then, after college, went on to substitute teach in Columbus Public Schools and Kent City Schools for three years. In 2011, he moved out to Tucson, Arizona, where he received his Masters in Education and spent three years teaching high school mathematics. It was during this time that he started to work more with nonprofit organizations. He did work with Voices for Education – helping them in 2011 deploy a coherent social media strategy. He also volunteered for numerous political campaigns and helped the Artifact Dance Company build out their major gift program and technical backend to support their giving program, ticketing system, and store. 

After seven years of teaching, Ben wanted to see what would be available outside the classroom. He then started working for the University of Arizona Health Sciences (UAHS) Development team. For the first six months, he did data management (Raiser’s Edge), prospecting, and worked with the stewardship and cultivation teams. He then moved on to be a major gift officer, soliciting gifts between $25,000 and $250,000 to support student scholarships, cutting-edge research, and basic science innovations. Ben learned the ropes of fundraising with UAHS and then had an opportunity to apply those skills working with the Sabin Vaccine Institute, in Washington, DC, to help them build out a major gift program and to rebuild their database (Salesforce). 

Ben currently works for Engaging Networks as their Senior Director of Global Client Success. He leads a team of folks at Engaging Networks that work with nonprofits on their supporter engagement and digital strategy around fundraising, advocacy, and email marketing. He spends his time making sure that clients can take advantage of a robust eCRM platform. He also works to ensure that clients understand how their technology stack works together to allow them to raise more money, get more clicks, and push out more advocacy actions. 

Ben brings a technology-first mindset to much of his work. He works to help clients realize that their digital strategy is most valuable when it permeates all parts of an organization.

When not helping out clients, Ben enjoys spending time with his partner, two dogs, and a cat at their place in South Arlington. You can probably find him running throughout our city most mornings. He is also working towards his MBA through the University of Illinois at Urbana-Champaign — focusing on Global Challenges in Business & Strategic Leadership and Management.

Max Zimmer

Developer, Cornershop Creative

Max got his start in code through an introductory website class in the seventh grade and quickly developed a passion for it. Almost immediately, he began programming his TI-83 calculator to perform various tasks required for his Physics class. Of course, his teacher found out, and Max was not allowed to take the test with his shiny new program.

Max has held jobs in real estate, accounting, and operations, but code has always been a part of his life. An introduction to WordPress was all that was needed to spark a permanent career move to web development. While freelancing, he developed impactful WordPress websites for local businesses in his hometown of Portland, OR. Max also built specialized plugins to solve workflow issues he identified within design applications. Cornershop is now the place he happily calls “home”. When not studying or writing code, Max enjoys archery, hiking, and karaoke with his partner, Nina.

Max Zimmer

Developer, Cornershop Creative

Max got his start in code through an introductory website class in the seventh grade and quickly developed a passion for it. Almost immediately, he began programming his TI-83 calculator to perform various tasks required for his Physics class. Of course, his teacher found out, and Max was not allowed to take the test with his shiny new program.

Max has held jobs in real estate, accounting, and operations, but code has always been a part of his life. An introduction to WordPress was all that was needed to spark a permanent career move to web development. While freelancing, he developed impactful WordPress websites for local businesses in his hometown of Portland, OR. Max also built specialized plugins to solve workflow issues he identified within design applications. Cornershop is now the place he happily calls “home”. When not studying or writing code, Max enjoys archery, hiking, and karaoke with his partner, Nina.

Leah Henderson

Leah Henderson

Managing Director,
Grassriots

LEAH IS A PASSIONATE FUNDRAISER and ORGANIZER with nearly 20 years of leadership experience that ranges from multi-tier campaign strategizing to rebuilding organizational equity structures through diversity and equity training. Utilizing small donor programs, major gifts, direct mail and telemarketing, Leah has led the development and execution of many successful campaigns, sourcing millions of dollars in fundraising for many organizations within the non-profit sector.

Leah is passionate about collaborating with clients to influence social change. Her approach is queer, feminist, and stems from a strong commitment to anti-oppression.

She has worked across issues, with a primary focus on anti-racism education, Indigenous Rights, Climate Justice and the intersections of those issues within the electoral and social justice spheres. Leah is a former director for Naomi Klein’s Climate Justice organization, The Leap, which served as a strategic advisor to organizations including Sunrise, Fight for $15 and Fairness, Justice Democrats, Momentum, and the Migrant Rights Network.

Leah Henderson

Leah Henderson

Managing Director,
Grassriots

LEAH IS A PASSIONATE FUNDRAISER and ORGANIZER with nearly 20 years of leadership experience that ranges from multi-tier campaign strategizing to rebuilding organizational equity structures through diversity and equity training. Utilizing small donor programs, major gifts, direct mail and telemarketing, Leah has led the development and execution of many successful campaigns, sourcing millions of dollars in fundraising for many organizations within the non-profit sector.

Leah is passionate about collaborating with clients to influence social change. Her approach is queer, feminist, and stems from a strong commitment to anti-oppression.

She has worked across issues, with a primary focus on anti-racism education, Indigenous Rights, Climate Justice and the intersections of those issues within the electoral and social justice spheres. Leah is a former director for Naomi Klein’s Climate Justice organization, The Leap, which served as a strategic advisor to organizations including Sunrise, Fight for $15 and Fairness, Justice Democrats, Momentum, and the Migrant Rights Network.

Molly Kelly

President of Digital Solutions,
Zuri Group

Molly helps large organizations embrace the power of Engaging Networks with a focus on UX/UI and data integration. She’s worked with nonprofits for over twenty-five years developing solutions to communicate mission, reach monetary goals, and create real-world impact.

Molly Kelly

President of Digital Solutions,
Zuri Group

Molly helps large organizations embrace the power of Engaging Networks with a focus on UX/UI and data integration. She’s worked with nonprofits for over twenty-five years developing solutions to communicate mission, reach monetary goals, and create real-world impact.

Joe Hallissey

Joe Hallissey

Associate Director of Digital Marketing, Mercy Home for Boys and Girls

As the head of Mercy Home for Boys & Girls’ digital marketing programs, Joe has built the organization’s online presence from just one employee to a multi-million dollar fundraising channel and a team of seven in 10 years. Joe’s primary focus is on supporting his coworkers, who’s hard work makes everything possible, strategic leadership, project management, privacy and data issues. He lives in Chicago with his wife and two daughters and supports Manchester City Football Club.
Joe Hallissey

Joe Hallissey

Associate Director of Digital Marketing, Mercy Home for Boys and Girls

As the head of Mercy Home for Boys & Girls’ digital marketing programs, Joe has built the organization’s online presence from just one employee to a multi-million dollar fundraising channel and a team of seven in 10 years. Joe’s primary focus is on supporting his coworkers, who’s hard work makes everything possible, strategic leadership, project management, privacy and data issues. He lives in Chicago with his wife and two daughters and supports Manchester City Football Club.
Jen Frazier

Jen Frazier

President, Firefly Partners

Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She was also part of the team that planned and executed the March for Women’s Lives in 2004, one of the great accomplishments of her life and career. 

Jen is passionate about Firefly’s clients – she loves to hear what motivates them and to think of creative ways our team can help them move their missions forward. Jen has a B.A. in History from the University of Oregon Honors College and an M.A. in Public Policy with a concentration in Women’s Studies from George Washington University. As Firefly’s fearless leader, she sets the strategic vision for the company, keeps up with the latest in digital marketing and nonprofit trends, and supports our team so we can continue to do great work for our clients. From local politics to reproductive rights to making outdoor recreation more accessible, Jen is a champion for progressive causes. She lives in Boulder, Colorado with her two kids, her preferred mode of transportation is a bicycle, and she has a knack for putting things together – from project budgets to puzzles to Ikea furniture.

Jen Frazier

Jen Frazier

President, Firefly Partners

Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She was also part of the team that planned and executed the March for Women’s Lives in 2004, one of the great accomplishments of her life and career. 

Jen is passionate about Firefly’s clients – she loves to hear what motivates them and to think of creative ways our team can help them move their missions forward. Jen has a B.A. in History from the University of Oregon Honors College and an M.A. in Public Policy with a concentration in Women’s Studies from George Washington University. As Firefly’s fearless leader, she sets the strategic vision for the company, keeps up with the latest in digital marketing and nonprofit trends, and supports our team so we can continue to do great work for our clients. From local politics to reproductive rights to making outdoor recreation more accessible, Jen is a champion for progressive causes. She lives in Boulder, Colorado with her two kids, her preferred mode of transportation is a bicycle, and she has a knack for putting things together – from project budgets to puzzles to Ikea furniture.

Bryan Casler

Bryan Casler

Vice President of Digital Strategy, 4Site Studios

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.
Bryan Casler

Bryan Casler

Vice President of Digital Strategy, 4Site Studios

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.
Ben Byrne

Ben Byrne

Co-Founder, Cornershop Creative

Ben is our very own designer/developer unicorn. He’s been designing on the web professionally for over 17 years, but he’s also been a developer for almost as long, building up extensive experience with languages such as HTML, CSS, JavaScript, and PHP, and putting them to good use implementing his designs on several CMS platforms, including WordPress and Drupal. In addition to his own work, Ben oversees the design and development the rest of our team does, ensuring it’s up to our high standards. He enjoys sharing his knowledge, and has presented to groups of varying sizes on topics like the difference between print and web design, web typography, WordPress widgets, and front-end performance.

Ben Byrne

Ben Byrne

Co-Founder, Cornershop Creative

Ben is our very own designer/developer unicorn. He’s been designing on the web professionally for over 17 years, but he’s also been a developer for almost as long, building up extensive experience with languages such as HTML, CSS, JavaScript, and PHP, and putting them to good use implementing his designs on several CMS platforms, including WordPress and Drupal. In addition to his own work, Ben oversees the design and development the rest of our team does, ensuring it’s up to our high standards. He enjoys sharing his knowledge, and has presented to groups of varying sizes on topics like the difference between print and web design, web typography, WordPress widgets, and front-end performance.

Ryan Baillargeon

CEO, Grassriots

RYAN IS A TECHNOLOGIST whose passion for progressive change led him on a journey of discovery to understanding the lead role digital can play in organizing and campaigning. Working to mobilize people for cancer control, democratic reform, climate change, social justice, and anti-slavery causes, Ryan has helped organization bridge technology to help execute their theory of change. His approach is grounded in the ethos of people power: that at the right time, with the right people, and with the right tools, big systemic change is possible.

After serving as Online Director for organizations like Leadnow, and WalkFree, Ryan was inspired to build Grassriots as a place where talented people could bring their passion, enthusiasm, and expertise to social sectors organizations.

Since then, he has led digital strategy for numerous people-powered organizations and campaigns focused on engagement organizing. Understanding that fundraising is the engine that powers movement building, he has fostered Grassriots expertise in annual giving through digital acquisition, monthly donor programs, and e-commerce. He continues to shape Grassriots as a place where innovation thrives and talent that is committed to building a better nonprofit sector is built.

Ryan Baillargeon

CEO, Grassriots

RYAN IS A TECHNOLOGIST whose passion for progressive change led him on a journey of discovery to understanding the lead role digital can play in organizing and campaigning. Working to mobilize people for cancer control, democratic reform, climate change, social justice, and anti-slavery causes, Ryan has helped organization bridge technology to help execute their theory of change. His approach is grounded in the ethos of people power: that at the right time, with the right people, and with the right tools, big systemic change is possible.

After serving as Online Director for organizations like Leadnow, and WalkFree, Ryan was inspired to build Grassriots as a place where talented people could bring their passion, enthusiasm, and expertise to social sectors organizations.

Since then, he has led digital strategy for numerous people-powered organizations and campaigns focused on engagement organizing. Understanding that fundraising is the engine that powers movement building, he has fostered Grassriots expertise in annual giving through digital acquisition, monthly donor programs, and e-commerce. He continues to shape Grassriots as a place where innovation thrives and talent that is committed to building a better nonprofit sector is built.

Shakira Dale

Shakira Dale

Web Developer, Communications
HIAS

Shakira is a multi-disciplined web specialist from New York City with a love for nonprofit work and technology. She currently works at HIAS as their in-house web developer, providing technical solutions to the organization through many facets including but not limited to, front-end development, web production, email marketing, and design. When she’s not working, you can find her playing on her Nintendo Switch, doing yoga, or gushing at undeniably cute puppies on Instagram

Shakira Dale

Shakira Dale

Web Developer, Communications
HIAS

Shakira is a multi-disciplined web specialist from New York City with a love for nonprofit work and technology. She currently works at HIAS as their in-house web developer, providing technical solutions to the organization through many facets including but not limited to, front-end development, web production, email marketing, and design. When she’s not working, you can find her playing on her Nintendo Switch, doing yoga, or gushing at undeniably cute puppies on Instagram

Brandon Fuller

Brandon Fuller

Owner & Chief Strategist, Raise the Roots

Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported over two dozen organizations on Engaging Networks –  helping them to maximize their digital engagement using this powerful platform. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.

Brandon Fuller

Brandon Fuller

Owner & Chief Strategist, Raise the Roots

Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported over two dozen organizations on Engaging Networks –  helping them to maximize their digital engagement using this powerful platform. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.