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WEBINAR: Automate Supporter Journeys with Marketing Automation
Event Details
Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The
Event Details
Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The problem is, we see the tactic of engaging new donors and subscribers as being underutilized and, much of the time, the strategy and content is under-planned resulting in less-than-interesting engagement and results.
In this session, Matt will take you through a few best practice engagement and nurturing email series examples focusing on the strategy and planning for each and how these related to of the nurturing series of emails. He’ll look at real-world case studies of different email engagement and nurturing being used for new donor acquisition, new monthly donor acquisition and new lead generation.
Finally, we will look at what enhanced engagement looks like, using a recent case study of how an organization used AI with a facebook messenger bot in tandem with Engaging Networks marketing automation. The goal was to deepen the understanding around an ongoing refugee crisis while providing an opportunity to instantly interact with the organization and to therefore improve the conversion of these newly acquired email addresses in Facebook.
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Time
june 11, 2019 11:30am - june 11, 2019 12:30am EDT(GMT+00:00)
Location
Remote - See Registration Info
Organizer
Speakers for this event
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Matt Barr
Matt Barr
Director of Operations and Delivery at Yeeboo Digital
As Director of Operations and Delivery, Matt draws upon his 10+ years of digital strategy consulting and project management experience in charity and non-profit digital campaigns, software implementation and website launches to focus on delivering client happiness through the successful launch of digital projects and campaigns, all built with love by the Yeeboo Digital team. As Yeeboo Digital's Lead Digital Producer, he works with our diverse range of charity and non-profit clients as part of a Digital Production team on the day to day implementation of simple to use, smart and strategic digital projects. As an Accredited Engaging Networks Partner, Yeeboo Digital works to plan, design and build fundraising focused websites, forms, advocacy pages and campaign microsites using the Engaging Networks platform. As Wordpress wizards, Yeeboo Digital works to plan, design and build charity and non-profit websites using the flexible and intuitive Wordpress CMS.
Director of Operations and Delivery at Yeeboo Digital
