ENCC DC 2022
SESSIONS

DAY 1
DAY 2
SPEAKERS
ENCC DC

THURSDAY 6TH OCTOBER 2022 8:00 am - 6:00 pm

ARRIVAL FROM 8:30 AM
DRINKS RECEPTION AT 5:30 PM

Arrival, Registration, and Networking

Please join us for breakfast at AGU Building from 8.30 am!

Welcome to ENCC DC!

Sean Dotson, Account Success Manager, Engaging Networks
Cat Kustes, Account Success Manager, Engaging Networks

Keynote: Where have we been and where are we going?

Our Executive Leadership Team will provide a look into the future for Engaging Networks. Join Clint, Farhat, Jo, and Ben as they each let you know the challenges that they see in the future and how we will tackle those challenges.

We will also give you a peek behind the curtain on some long term data including total emails sent, total donations, etc.

Ben Childers, Vice President of Global Client Success, Engaging Networks
Clint O’Brien, President and COO, Engaging Networks
Farhat Noor, Chief Technology Officer, Engaging Networks
Joanne Warner, Vice President of Growth & Revenue, Engaging Networks

New & Upcoming at Engaging Networks

Learn about all the new and exciting upcoming launches at Engaging Networks! Senior Director of Product, Dan Szymczak and Product Communications Manager, Jenn Morrison will take you through the product roadmap including our highly anticipated peer-to-peer and messaging tools.

Dan Szymczak, Senior Director, Product, Engaging Networks
Jenn Morrison, Manager of Product Communications, Engaging Networks
Sam Louk, Tier 1 Client Support Lead, Engaging Networks

Morning coffee break

CASE STUDIES / Q&A & PRODUCT WORKSHOPS

Case Study: Real-Time Supporter Data Scrubbing

Rainforest Action Network and organizations working with Raise the Roots reduced the friction of their Engaging Networks pages by standardizing supporter-entered mailing addresses and phone numbers in real time. This change improved data consistency and appended 9-digit zip codes for congressional district mapping. We’ll learn how they both worked with 4Site Studios’ new TidyContact service to get this done. Before we end, we’ll take a sneak peek at TidyContact’s coming features, including “remember me” for quicker giving, real-time donor error reporting, enhanced email validation, and international currency normalization.

Angela Stoutenburgh, Senior Digital Fundraising Strategist, Rainforest Action Network
Bryan Casler, Vice President of Strategy, 4Site Studios
Brandon Fuller, Owner + Chief Strategist, Raise the Roots

Case Study: Texting for Equality: A Case study with HRC

For over a decade, the Human Rights Campaign has been using the power of text to connect with its base of supporters to create real change and raise money. In this case study, you will walk away with knowledge about how a broadcast text program can help you with local advocacy, national rapid response outreach, get out the vote efforts, and raise money at key moments.

Zoey McShane, Digital Strategy Coordinator, Human Rights Campaign
Rachel Kottler, Digital Director, Lautman Maska Neill & Company
Marcus Lee, Associate Director of Online Strategy, Lautman Maska Neill & Company
David Salisbury, Associate Director of Online Strategy, Lautman Maska Neill & Company

Product Workshop: Meeting the new MasterCard Requirements on Engaging Networks

Join Engaging Networks and iATS Payments for a walkthrough of Mastercard’s upcoming mandates for nonprofits and learn how Engaging Networks can help you manage them. * Including a sneak peak at a new email marketing automation, debuting this fall.

Conor Galvin, Partner Success & Enablement Manager, iATS Payments
Joel Terrell, Tier 1 Client Support Specialist, Engaging Networks

Join us for lunch at the AGU Building in Washington D.C.

Panel Discussion: Diversity, Equity, Inclusion & Accessibility (DEIA)

Join us for a thoughtful discussion on the ways we can make the nonprofit sector better for everyone. From building diverse teams at organization like yours, to eliminating bias in your digial campaigns, to ensureing all folks can get involved with your work, you’ll hear multiple perspectives on how to improve diversity, equity and inclusion in your daily work from three amazing panelists who are already doing it.

Chris Carter, President, Candela
Jen Frazier, President & Founder, Firefly Partners
Claudia Contreras, Membership Development Operations – Systems Specialist, The Nature Conservancy

Digital Leadership Discussion: Automating Engagement

One of the most frustrating indicators in an email program is a growing lapsed file. Many organizations struggle with the question of what to do when their lapsed file is growing, dragging down the performance of their program benchmarks. While we tend to pay more attention to acquisition as a source of revenue, we also must find ways to retain revenue from our existing supporters. Automating engagement is one way to help.

Building an engagement funnel using marketing automations can help sustain life in your email file – and give you tools to easily measure and optimize its performance over time. In this session Grassriots and Oceana Canada will showcase how you can audit your email program for engagement, build simple segments to measure engagement on an ongoing basis, and support increasing engagement with a simple to follow marketing automation strategy that any program can adapt.
 

Ryan Baillargeon, Founder & CEO, Grassriots
Rachelle Young, Communications Associate, Oceana Canada 

CASE STUDIES / Q&A & PRODUCT WORKSHOPS

Case Study: From crawling to walking – 1 year on Engaging Networks

Come see how the Humane Society of the United States went from taking baby steps to making big moves after migrating from Blackbaud Luminate Online to Engaging Networks last year in coordination with Zuri Group. They’ll discuss some easy (and not so easy) wins to make the most out of the platform in year 1, including donation page optimizations, symbolic giving, advocacy pages and email automations that you should have in place. They’ll also share knowledge from affiliate Humane Society International, a long-time EN client. Whether you are an EN “baby” or not, this session has something for everyone!

Gabby Green, Director, Email Marketing, The Humane Society of the United States
Sarah Braun, Email Marketing Manager, The Humane Society of the United States
Chris Keane, Web Developer, The Humane Society of the United States
Molly Kelly, President, Digital Solutions, Zuri Group

Case Study: 99 Truths and a Lie: One hundred tips from one hundred Engaging Networks clients

Zuri Group reveals lessons learned from over 100 projects.

Molly Kelly, President, Digital Solutions, Zuri Group
Joe Hallissey, Senior Consultant, Zuri Group
Claire Megginson, Senior Director of Project Management, Zuri Group

Product Workshop: The new fundraising features you have to try

Join Sam Louk and Sarah Nielsen from Engaging Networks Client Success team for a walkthrough of how to easily implement Engaging Network’s newest fundraising features: the Upsell Lightbox, Fee Cover Field and Double the Donation widget, that are bound to help your organization boost revenue from day one. Plus discuss unique use-cases and implementation strategies with your peers.

Sam Louk, Tier 1 Client Support Lead, Engaging Networks
Sarah Nielsen, Client Success Manager, Engaging Networks

Morgan Radbourne, Enterprise Account Success Manager, Engaging Networks

Enjoy an amazing “Fall Harvest” rooftop happy hour to network with like minded folks at inspiring organizations sponsored by 4Site Studios and Zuri Group.

FRIDAY 7TH OCTOBER 2022 8:30 am - 5:30 pm

ARRIVAL FROM 8:30 AM

CASE STUDIES / Q&A & PRODUCT WORKSHOPS

Arrival, Registration, and Networking

Please join us for breakfast at AGU Building from 8.30 am!

Case Study: Segmentation – the not so secret ingredient to enhance your email program

“How you can increase engagement and activate donors through segmentation and Engaging Networks.

Have you ever wondered if your email campaigns can do more? THEY CAN!

Dive into this session to learn tips and tricks on how segmentation can help you keep a healthy email list, increase engagement and conversions, and cultivate better relations with your current supporters while activating new supporters.”

Jess McLean, Digital Marketing Specialist, Oceana

Hidden Gems

We all share our favorite ‘hidden gems from our platform. Find out what you’re missing from Engaging Networks!

The Engaging Networks team

Product Workshop: Using conditional content to connect with your supporters

Learn from Joel Terrell, Tier 1 Client Support Specialist, about how you can create conditional emails and page content so your can deliver curated content to your supporters, and speak directly to their interests and history with your organization. Collaborate with your peers to identify new ways to leverage these powerful platform capabilities.

Joel Terrell, Tier 1 Client Support Specialist, Engaging Networks

Case Study: API Magic

A Walkthrough of How the USGA Foundation leveraged Engaging Networks APIs and WordPress to build a custom membership renewal experience and improve business processes.

Erik Rubadeau, Yeeboo Digital 
Louie Zivkovic, Director, Data, Analytics & Development Operations, USGA

Case Study: Subscription management

How White Coat Waste Project leveraged a custom opt-out page and email marketing automations to cut down unsubscribe rates by 50%.

Mackie Burr, Vice President of Online Fundraising, White Coat Waste

Join us for lunch at the AGU Building in Washington D.C.

Product Workshop: If it ain’t broke test it! Discover the split-test you should be running

Running split-test in Engaging Networks can help you determine which winning CTA to include in an email, if a new donation form layout can help you raise more money and so much more. Let Sam Louk and Sarah Nielson from Engaging Networks Client Success team walk you through just how easy setting up these valuable tests can be and join your colleagues in an active discussion to determine the tests that are actually worth running …and the surprising results they’ve helped uncover.

Sam Louk, Tier 1 Client Support Lead 
Sarah Nielsen, Client Success Manager, Engaging Networks

Game: Engaging Networks presents the sustainer match game

Match your sustainer knowledge with our panel of fundraising superstars! Play against your fellow ENCC attendees for fun and/or prizes while you learn about best practices for Monthly and Annual recurring giving. Contestants from the ENCC audience will be quizzed by our host Sean Dotson and try to match their answers with our celebrity panel of fundraising experts.

Brandon Hemel, Senior Director – Data Strategy & Management, Membership Marketing & Development Services, WETA
Sean Dotson, Account Success Manager, Engaging Networks

Case Study: Using Profiles to Present Custom Donation Form Experience

In this session, we will showcase how we use profiles to present different donation experiences, why we decided to move away from a unified donation form, and how we tested into this experience.

Sean Wagman, Account Director, Digital, CCAH
Zakeia Rogers, Direct Marketing Manager, Animal Legal Defense Fund

CASE STUDIES / Q&A & PRODUCT WORKSHOPS

Case Study: Using Next Suggested Gift Levels on your Fundraising pages for Year-End or Renewals

Learn how to use dynamic ask strings on your donation pages and in time for year-end giving or renewals. Check out this walk through on how the National Trust for Historic Preservation has leveraged the Next Suggested Gift (NSG), Highest Previous Contribution (HPC), and conditional profile feature in their appeals and pages to raise their average one-time and monthly donation gift amounts.

Maan Sacdalan, Director of Digital Production & Database Management, National Trust for Historic Preservation
Amanda Cline, Senior Manager of Annual Giving, National Trust for Historic Preservation

Case Study: Wild Wild Test: How to Test & Optimize your Website

Testing can often feel like the wild wild west. It’s always difficult to know where to start, or how your supporters will respond to specific messaging, campaigns, or even branding that you use in your email, website, and social media platforms. Before you jump in: test it! Cornershop and Friends of the Earth will present on how you can test content in emails and websites, what tools can help you, what impact it has had on the Friends of the Earth efforts, and how you can implement it yourself.

Andi Salinas, Project Manager, Cornershop
Meg Sabatino, Senior Digital Innovation Specialist, Friends of the Earth

Discussion: Lessons on testing: Principles, Tools and Techniques to maximise your impact

Are you challenged with growing your supporter base and achieving the greatest impact? Wondering where or how to get started with optimisation? Running A/B tests but looking for better ways to prioritise tests? Or maybe you want to optimise your results with very little traffic?

Investing in a culture of testing and experimentation will boost your overall impact through higher conversion rates, email list growth and better fundraising results. It also pushes innovation and fosters greater collaboration across teams.

Come along to Eugene’ session “Lessons on testing: Principles, Tools and Techniques to maximise your impact” . There’s something to learn for beginners and experienced users.

You’ll learn more about UX principles that consistently deliver better supporter experiences and results for you and your organisation. Gain insights into alternative testing methods, when to use them and the tools you can use to acquire fresh insights. Mixed in are examples of how these testing methods influenced partner experiments and results. You’ll leave with a better understanding of how to prioritise your tests, so you don’t waste time and money.

Eugene is also offering a genuine way to kick start your next experiments. One attendee will receive a free rapid UX review, plus 3 months free access to the testing tools he uses to help his clients boost their impact.

Eugene Flynn, Director, 54 Degrees

TBD

Speakers

Ryan Baillargeon

Ryan
Baillargeon

Founder & CEO,
Grassriots


Sarah Braun

Sarah
Braun

Email Marketing Manager,
The Humane Society of the United States

Mackie
Burr

Vice President of Online Fundraising,
White Coat Waste


chris carter

Chris
Carter

President,
Candela



4site bryan casler

Bryan
Casler

Vice President of Strategy,
4Site Studios


ben childers

Ben
Childers

Vice President of Global Client Success,
Engaging Networks




Amanda Cline

Amanda
Cline

Senior Manager of Annual Giving,
National Trust for Historic Preservation



Claudia
Contreras

Membership Development Operations - Systems Specialist,
The Nature Conservancy

Sean Dotson

Sean
Dotson

Account Success Manager,
Engaging Networks




Eugene
Flynn

Director,
54 Degrees





Jen Frazier

Jen
Frazier

President & Founder,
Firefly Partners



Brandon Fuller

Brandon
Fuller

Owner + Chief Strategist,
Raise the Roots


Conor galvin

Conor
Galvin

Partner Success & Enablement Manager,
iATS Payments


Gabby Green headshot

Gabby
Green

Director, Email Marketing,
The Humane Society of the United States

Joe Hallissey, Zuri Group

Joe
Hallissey

Senior Consultant,
Zuri Group



brandon hemel

Brandon
Hemel

Senior Director - Data Strategy & Management, Membership,
WETA
chris-keane

Chris
Keane

Web Developer,
The Humane Society of the United States


Molly
Kelly

President, Digital Solutions,
Zuri Group


Rachel
Kottler

Digital Director,
Lautman Maska Neill & Company


Cat
Kustes

Account Success Manager,
Engaging Networks


Marcus
Lee

Associate Director of Online Strategy,
Lautman Maska Neill & Company

sam louk

Sam
Louk

Tier 1 Client Support Lead,
Engaging Networks


Jess
McLean

Digital Marketing Specialist,
Oceana


Zoey
McShane

Digital Strategy Coordinator,
Human Rights Campaign

Claire
Megginson

Senior Director of Project Management,
Zuri Group


Jenn Morrison

Jen
Morrison

Manager of Product Communications,
Engaging Networks


sarah nielsen

Sarah
Nielsen

Client Success Manager,
Engaging Networks


Farhat Noor

Farhat
Noor

Chief Technology Officer,
Engaging Networks


clinton o'brien

Clint
O'Brien

President and COO,
Engaging Networks



Morgan
Radbourne

Enterprise Account Success Manager,
Engaging Networks


Zakeia Rogers

Zakeia
Rogers

Direct Marketing Manager,
Animal Legal Defense Fund


erik rubadeauerik rubadeau

ERIK
RUBADEAU

Founder & CEO,
Yeeboo Digital




Meg
Sabatino

Senior Digital Innovation Specialist,
Friends of the Earth



Maan
Sacdalan

Director of Digital Production & Database Management,
National Trust for Historic Preservation
Andi Salinas

Andi
Salinas

they/them
Project Manager,
Cornershop



David
Salisbury

Associate Director of Online Strategy,
Lautman Maska Neill & Company

Angela Stoutenburgh

Angela
Stoutenburgh

Senior Digital Fundraising Strategist,
Rainforest Action Network

Dan
Szymczak

Senior Director, Product,
Engaging Networks


Joel
Terrell

Tier 1 Client Support Specialist,
Engaging Networks


jo warner

Jo
Warner

Vice President of Growth & Revenue,
Engaging Networks


Rachelle
Young

Communications Associate,
Oceana Canada

Sponsors

We are so grateful to our sponsors!

PLATINUM SPONSOR

ENCC DC sponsor

GOLD SPONSOR

SILVER SPONSOR

FOOD & BEVERAGE SPONSOR

Tickets available now

$175.00 USD – Attend the conference in D.C. Includes food, drink, and entertainment.

$100.00 USD – Attend the event virtually using our ENCC app.

Book Your Place Today

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