Using Google Analytics at your nonprofit can give you a ton of meaningful data. You can learn who your audience is, how they’re getting to your website, and what they are doing once they get there. This can inform testing strategy.
Imagine your action, event or fundraising pages displaying differently to users you define? Supporters in different donor groups get different ask strings and messages. Or, you can break them out regionally. Imagine the possibilities and learn how.
What’s your favorite locale? A restaurant, lovely park or store? With Engaging Networks, you can make your actions and donation forms as personal to your supporters as their favorite place – at least in terms of language.