Year-End Giving 2025: $26.5 Million Raised by Mission-Driven Organizations

Marcie Lenaghan

Marcie Lenaghan

After an intense fundraising season, we’ve finally crossed the finish line and stepped into a brand‑new year! Congratulations to everyone, and we hope your year‑end campaigns were successful.

At Engaging Networks, our clients carried the momentum from their standout Giving Tuesday results straight through to their year-end giving campaigns. Now, we’re excited to show just how much they accomplished on Dec. 31, 2025:

An infographic image that showcases fundraising achievements from Engaging Networks clients on Dec. 31, 2025.

$26.5 Million Raised During Year-End Giving

Engaging Networks clients increased their donations by 11% year-over-year, totalling an astonishing $26.5 million raised on Dec. 31! Those dollars came in the form of 156,000 gifts, with an average amount of $170.

During the peak hours between 12 and 8 p.m. ET, our clients raised $16.1 million, accounting for 61% of the total dollars given.

That kind of volume demands unwavering reliability from a fundraising and marketing automation platform. Engaging Networks was there during those high-pressure moments, ensuring that nonprofits can connect with donors, complete their outreach, and process transactions without any interruptions or hiccups.

“December 31st is one of the busiest days of the year on Engaging Networks,” said Leah Meers, Vice President of Client Success. “We’re committed to being there during high-volume giving windows, and we’re so grateful that we were able to support our clients and their supporters during year-end giving. Congratulations on a great year, and we can’t wait to see the amazing work you do in 2026!”

Nonprofits Connected With Their Donors — 92.5 Million Times

Our clients sent a whopping 92.5 million emails (that’s a 20% increase over last year’s numbers) and achieved a low bounce rate of 0.33%. Behind those results is a commitment to making sure every message lands where it’s supposed to. Engaging Networks continuously monitors email deliverability to ensure that your messages will reach donors’ inboxes, which is especially important on the biggest fundraising day of the year.

Related reading: Meaningful Messaging: Matching Gift Emails at End-of-Year

Run Successful Year-End Campaigns With Engaging Networks

Engaging Networks is designed to be easy to use. Our all-in-one fundraising, marketing, and advocacy tools can help your team connect with donors during high-impact windows like year-end giving.

Did you meet your year-end goals? If you’re looking to make improvements, schedule a demo with our team and learn more about how Engaging Networks can help.