What happened on Giving Tuesday 2025? Well, good news: The numbers are in!

Giving Tuesday is more than a 24-hour fundraising sprint — it’s a powerful movement driven by hundreds of thousands of individual gifts. For nonprofits, it is the ultimate test of their digital platform’s ability to handle massive scale under intense pressure.

We’re excited to share the aggregated results achieved by the mission-aligned nonprofits using the Engaging Networks digital fundraising platform this year. The numbers show that when world-class technology meets dedicated campaign work, incredible growth is possible.

To give you a quick overview of the impact our clients made, take a look at this infographic that summarizes the key results and milestones from Giving Tuesday 2025 on Engaging Networks.

ABOVE: Aggregate stats from Tuesday, December 2025, for nonprofit Giving Tuesday campaigns on Engaging Networks.

So what does it all mean? Let’s dive deeper into the data and insights that defined our clients’ success this Giving Tuesday.

2025 Report Card: Historic Fundraising Results

The collective hard work of our clients resulted in record-breaking generosity on the Engaging Networks platform, demonstrating significant growth across the board:

• $19.5 million was raised for mission-driven organizations across the platform (in U.S. dollars).
• This total represents a 10% increase in funds raised compared to Giving Tuesday 2024.
• Overall, giving volume soared, with over 182,000 gifts processed, marking an 8% increase in the number of gifts.

Perhaps most encouragingly, the average gift amount saw an increase of 3.6% YOY, settling at $116. This suggests that strong campaigns combined with a seamless user experience can cultivate greater value from every donor.

Related reading: 10 Successful Giving Tuesday Campaign Examples

The Foundation: Scale Without the Stress

When it comes to technology on Giving Tuesday, the ultimate metric isn’t just how much traffic you handle—it’s whether the platform runs flawlessly.

We are proud to report that, thanks to careful preparation and continuous refinement, Engaging Networks clients experienced zero platform outages.

This reliability is crucial because half of the day’s fundraising — $9.9 Million — was processed during the peak hours between 3 PM and 11 PM ET. When the moment mattered most, the platform was rock-solid.

Powering Record-Breaking Communication

The Engaging Networks Marketing Tools also powered an unprecedented surge in donor communication:

• For the first time ever, Engaging Networks processed more than 100 million email broadcasts in a single day.
• Despite this massive volume (a 13.4% YOY volume increase), our customers maintained an outstanding 0.37% low bounce rate, ensuring their critical appeals reached the inbox effectively.

Related reading: The Ultimate Fundraising Strategy Guide for 2026

The Difference: Our People, Your Partner

While the numbers highlight the technology’s performance, we know that success on a day like Giving Tuesday hinges on more than just code.

A key differentiator for Engaging Networks is our dedicated team of engaged and mission-aligned support staff. We actively listen to client feedback and immediately put those learnings into effect to improve platform reliability and performance for the next high-volume moment. The seamless experience this year is a direct result of that continuous feedback loop.

And that’s not just for Giving Tuesday. Every campaign deserves the same level of meticulous attention to data privacy, security, and platform functionality, as outages result in uncaptured donations and new supporters.

We aren’t just a software vendor; we are a partner whose team shares a deep commitment to the causes our nonprofits fight for—whether it’s helping animals, supporting people, or protecting the environment.

Let’s Build Your Success Story Together

The performance on Giving Tuesday is a snapshot of the power and reliability of an integrated, easy-to-use, but highly customizable platform. Engaging Networks provides an all-in-one eCRM platform designed to manage your fundraising, advocacy, and marketing needs seamlessly.

How do your stats compare? Ready to see how reliable technology, backed by mission-aligned people, can support your campaigns year-round?

Start Raising More with Engaging Networks

Talk to Our Team to learn how our easy-to-use, all-in-one fundraising, marketing, and advocacy tools are designed to help you do more.