Conservation Law Foundation (CLF) is a New England-based advocacy organization working to protect the region’s environment and communities through legal action, policy reform, and public engagement. They needed a modern fundraising platform that could save time and drive better results. In 2020, they migrated from Luminate Online to Engaging Networks — unlocking efficiencies across digital campaigns and achieving a 35% fundraising lift from one of their recent donation page tests.

The Challenge: A Small Team Without the Tools to Scale Their Impact

With only two people managing digital campaigns across multiple audiences and issue areas, Conservation Law Foundation needed a platform that could keep up with their ambitions. Their previous system required more manual effort and made it difficult to create personalized experiences, test new approaches, or update content at scale. As engagement needs grew, the organization lacked the tools to run the more advanced, data-driven campaigns they envisioned.

The Solution: User-Friendly Tools That Enable Advanced Campaigns

Engaging Networks gave Conservation Law Foundation the modern capabilities they’d been missing. Its intuitive, easy-to-use tools allow the team to build campaigns quickly, automate targeted supporter journeys, and optimize performance with testing — without relying on developers. With personalization, centralized data, and reusable design elements all in one place, the platform enables a small team to execute sophisticated, scalable digital strategies that previously weren’t possible.

Automated Email Journeys: Meeting Supporters Where They Are

“One of the biggest improvements that we saw right away was just the ease of use in creating really flexible and customizable marketing automation journeys. We have a lot of issue areas that we work on, and it’s been really helpful for us to have different welcome series to onboard folks based on those different issue areas.”

– Laurie O’Reilly, Associate Vice President for Marketing & Communications at Conservation Law Foundation

According to Laurie O’Reilly, the organization’s Associate Vice President for Marketing & Communications, Engaging Networks immediately opened up possibilities the team didn’t have before. With the platform’s flexible automation tools, Conservation Law Foundation gained the ability to create targeted welcome email series based on specific issues like climate change, ocean conservation, or endangered species.

When new supporters join through partner platforms like Care2, they can receive email sequences tailored to their interests and location. “They don’t necessarily have a lot of brand recognition about who CLF is as an organization, so we want to bring them in deeper on the issue that they care about,” she said.

This personalization helps turn casual supporters into donors and advocates — without requiring constant manual effort from staff.

A/B Testing That Drives Growth

Testing and optimization are now part of Conservation Law Foundation’s everyday workflow. The team uses Engaging Networks’ built‑in A/B testing and conditional content to experiment with subject lines, messaging, and donation form design, all without developer assistance.

Even small optimizations can lead to impressive results. Recently, Conservation Law Foundation experimented with personalizing users’ suggested donation amounts based on previous donations, leading to a 35% increase in funds raised with no drop in conversion rates.

Reusable Blocks and Easy Scalability

With a lean communications team, Conservation Law Foundation’s most limited resource is time. Engaging Networks’ reusable content blocks allow staff to update dozens of pages at once, ensuring consistent design and messaging across campaigns.

“Being able to save a block on a donate page and easily scale a change across 30 different pages at once saves us a ton of time, and also allows us to be more nimble in the designs that we have in our pages,” she said.

Listening, Iterating, and Growing Together

Beyond the tools themselves, Conservation Law Foundation values Engaging Networks’ commitment to innovation and client collaboration.

“They’re always introducing new features, and they really listen to their clients in implementing changes to the platform. It’s something that has grown tremendously even in the four years since we’ve been on the platform,” said Laurie.

Key Takeaways

• Automation tools save hours each week by personalizing supporter journeys at scale.
• A/B testing drives measurable results, including a 35% increase in revenue from one recent test.
• Engaging Networks’ client‑driven innovation ensures the platform keeps evolving with its users.