How to Future Proof Your Tech Stack: Start With These Three Questions
Given the many trends and rapid changes in nonprofit technology — such as the surge in popularity around the artificial intelligence tool Chat GPT, and how it can be used to assist with fundraising, advocacy, email, and so much more — accurately predicting the future is next to impossible.
Chat GPT for Your Nonprofit: Prompts & Insights From Our Community
With the end of year giving season approaching, your team is only getting busier and could use an extra hand. Need help fine-tuning the language on that fundraising email? Want to creatively encourage some one-time supporters to become recurring donors? Ask Chat GPT for some help! Chat GPT is all the rage right now, and […]
Changing Your Nonprofit Fundraising Software: The Smart Way to Make It Happen
The following guest article comes from nonprofit digital strategist Maureen Wallbeoff. Through helping nonprofits for over a decade, Maureen has developed a proven process that maps your nonprofit’s strategic and operational goals to the right platforms and business processes. Visit her website to learn more. Do you like your current fundraising software or are you […]
Unforgettable Calls to Action: Six Ways to Drive Conversion
Effective calls to action can increase the performance of your forms, email newsletters, blog posts, fundraising campaigns, and more. And of course, with increased performance comes increased chances of conversion.
Meaningful Messaging | Matching Gift Emails at End-of-Year
Don’t miss out on the opportunity to double your organization’s year-end fundraising success! This latest blog from our friends at Double the Donation dives into the art of meaningful messaging in matching gift emails.
10 Ways to Optimize Your Donation Page to Improve Fundraising Results
The following guest blog comes from Mark Becker, Founding Partner at Cathexis Partners, one of our accredited partners for Implementation Strategy. For more than 20 years, Mark has supported hundreds of nonprofit online fundraising efforts. Fundraising for your nonprofit takes ongoing effort. Every campaign must target the right supporters with compelling messages through multiple channels. […]
Nonprofit Best Practices: 7 Tips for Higher Fundraising Email Open Rates
From Analysis to A/B Testing: Optimizing Your Nonprofit’s Fundraising Emails Fundraising is a critical part of any nonprofit organization’s operations. It allows nonprofits to continue their essential work and support their causes. One of the most effective ways to raise funds is through email marketing. A 2019 report by Nonprofit Tech for Good found that […]
Use Marketing Automation to maximize your GivingTuesday strategy
For nonprofit marketers and fundraisers, GivingTuesday has been providing a huge bump in revenue since its inception in 2012. With its timing after Thanksgiving, Black Friday and Cyber Monday, it has also become synonymous with kicking off the year-end charitable giving season. It is a critical time for organizations to engage with donors and supporters […]
Everything nonprofits need to know about Google Analytics 4 (GA4)
Love it or hate it, Google Analytics 4 (GA4) is coming and the recommended July 1, 2022 deadline to prepare and pull your historical data is right around the corner. Are you ready for it? We recently sat down with Eric Squair from our accredited partner, Data Habits in a webinar to discuss how nonprofits […]
5 tips for charity SMS campaign success
What’s one of the best ways to reach international audiences of every demographic, cheaply, and with open rates of 98%? Impossible, right? It’s actually very possible with SMS marketing. This highly personal form of communication is an important marketing tool for charities of all sizes because of its high engagement rates and straightforward messaging format. […]
5 tips for nonprofit SMS campaign success
What’s one of the best ways to reach international audiences of every demographic, cheaply, and with open rates of 98%? Impossible, right? It’s actually very possible with SMS marketing. This highly personal form of communication is an important marketing tool for nonprofits of all sizes because of its high engagement rates and straightforward messaging format. […]
How fundraisers can look after their wellbeing
In the UK, one in four of us will experience a mental health problem. Therefore, it’s so important that we look after our own wellbeing as well as that of our colleagues. Many charities in the sector rely heavily on fundraising to sustain their services, and look to their fundraisers to hit high (and sometimes […]
6 Nonprofit Technology Trends to Watch in 2024
Updated 10/6/23 Technology is always changing and it’s nearly impossible to keep up with every new privacy update or algorithm change. Your nonprofit staff is trying its best to keep up with rising trends in nonprofit technology to ensure your fundraising and advocacy efforts are primed to succeed. Understanding the dominant trends in nonprofit technology […]
Accessibility: Creating an Inclusive Digital Approach
Inclusive Digital Marketing means that all the content generated across any and all of your digital channels is fully accessible and welcoming to all.
How to Engage Donors for Year-End Fundraising: 5 Tips
This post is provided courtesy of Adam Weinger, President of Double the Donation. Engaging with donors (and maintaining high levels of engagement over time) is critical for fundraising at any time of the year. This is particularly true when it comes to the year-end fundraising season—which is sometimes known as end-of-year or holiday giving as well. […]
4 Ways to Optimize Engaging Networks for Year-End Fundraising
This post is provided courtesy of Brandon Fuller, Owner & Chief Strategist of Raise the Roots, an Engaging Networks Accredited Partner. The holiday season has arrived! In addition to unpacking those sweaters and jackets, you’re likely dusting off your year-end fundraising strategies. As organizations prepare for the season of giving, now is the time to ensure […]
8 Feature Updates to Increase Your End-of-Year Fundraising
Out with the old and in with the new! New Years is all about new beginnings but, before we say “Hello” to 2022 let’s make sure you’ve taken advantage of all our 2021 updates and features. We wouldn’t want you ringing in the new year without the latest and greatest, now, would we? This summarized […]
9 Ways to Take Your Click-Through Rate to the Next Level
Updated 8/4/23 Before we dive into all things click-through rates, let’s go back in time. Remember when Apple made monumental changes to its privacy settings back in September 2021? These changes have since upended one of the most important email marketing metrics: open rate. They have rendered useless any audience segmentation or targeting based on […]
