The who, what, why behind Apple’s privacy change– and what you should do about it

Let’s address the elephant in the room– Apple’s Mail Privacy Protection. This change, which is expected to roll out in September 2021, will affect anyone using the Apple Mail app on their iPhone, iPad, or Mac desktop regardless of their email provider– Gmail, Yahoo, AOL etc. Should Apple users opt into this new privacy protection […]

10 Tips for Writing Awesome Fundraising Email

Nonprofits rely on fundraising email as a stream of revenue, often unrestricted revenue which is essential. The goal of fundraising email (also referred to herein as appeals) is to inspire prospective donors to click through and complete a donation. This is best done through well-crafted fundraising copy and well-designed email. Poorly designed email or badly […]