Boost donor conversion with One-click donate pages
This post is provided courtesy of Rachel Kottler, Digital Account Director, at Lautman Maska Neill & Company. If you are looking to increase donor conversion, then the number one way to do so is to remove barriers to donating. One way to do that? Connect an Engaging Networks’ One-click Donation Page to your fundraising pages. The […]
Creating effective email journeys to engage your supporters
Email journeys (automated sequences of emails) are a critical part of your email communications. They allow you to engage your supporters and deepen their connection to your cause. Email journeys don’t replace the importance of a solid ongoing email programme but they are a key way to: Welcome new supporters Build strong relationships with supporters […]
How to write engaging charity emails in 5 easy steps
We all know that social media is great for brand awareness and reach, but did you know that engagement with email is much stronger? The M+R 2021 UK benchmarks report found that charities had an average engagement score of 0.35% for Facebook posts and 2.2% for Tweets, yet the average email open rate for charities […]
10 Successful GivingTuesday Campaign Examples
The world always feels a little smaller after GivingTuesday. Millions from around the world joined efforts to raise funds for worthy causes that provide critical support to underserved people, animals and issues in our communities. This day of generosity not only kicks off the holiday season, but also serves as a unique opportunity for organizations […]
7 Ways to Push Your CTR to the Next Level
You’ve likely heard the news by now– Apple changed its privacy settings in a big way in September 2021. These changes are likely to affect 40% of your email marketing list and have an impact on one of your favorite email marketing metrics– open rate. Recently, we sat down with accredited partners M+R, Mal Warwick […]
The who, what, why behind the Apple privacy change– and what you should do about it
Let’s address the elephant in the room– Apple’s Mail Privacy Protection. This change, which is expected to roll out in September 2021, will affect anyone using the Apple Mail app on their iPhone, iPad, or Mac desktop regardless of their email provider– Gmail, Yahoo, AOL etc. Should Apple users opt into this new privacy protection […]
10 Tips for Writing Awesome Fundraising Email
Nonprofits rely on fundraising email as a stream of revenue, often unrestricted revenue which is essential. The goal of fundraising email (also referred to herein as appeals) is to inspire prospective donors to click through and complete a donation. This is best done through well-crafted fundraising copy and well-designed email. Poorly designed email or badly […]
