Email marketing automation is used by many charities today but measurement can be a challenge. Here are some basic metrics to track effectiveness.
Wondering where to start when writing your fundraising emails? Here are 10 tips to point you in the right direction.
Marketing Automation is scheduling and automating communications based on user behavior. Get five best practices for nonprofits in marketing automation.
We’re always monitoring the performance of our client emails to ensure all is well. And sometimes….we find something fishy. Find out the latest about Yahoo and email deliverability – and how it can impact your sends.