10 Ways to Optimize Your Donation Page to Improve Fundraising Results
The following guest blog comes from Mark Becker, Founding Partner at Cathexis Partners, one of our accredited partners for Implementation Strategy. For more than 20 years, Mark has supported hundreds of nonprofit online fundraising efforts. Fundraising for your nonprofit takes ongoing effort. Every campaign must target the right supporters with compelling messages through multiple channels. […]
How Refuge Scaled Their Supporter Base by Over 6,000%
Refuge, the UK’s largest specialist domestic abuse organisation, switched to our unified digital platform in 2019. In the three years that the organisation has been on Engaging Networks, they have grown their email list database by over 6,000% — the result being an active list that has surpassed 200,000 people. Find out how Refuge has […]
Nonprofit Best Practices: 7 Tips for Higher Fundraising Email Open Rates
From Analysis to A/B Testing: Optimizing Your Nonprofit’s Fundraising Emails Fundraising is a critical part of any nonprofit organization’s operations. It allows nonprofits to continue their essential work and support their causes. One of the most effective ways to raise funds is through email marketing. A 2019 report by Nonprofit Tech for Good found that […]
10 Successful GivingTuesday Campaign Examples
The world always feels a little smaller after GivingTuesday. Millions from around the world joined efforts to raise funds for worthy causes that provide critical support to underserved people, animals and issues in our communities. This day of generosity not only kicks off the holiday season, but also serves as a unique opportunity for organizations […]
Use Marketing Automation to maximize your GivingTuesday strategy
For nonprofit marketers and fundraisers, GivingTuesday has been providing a huge bump in revenue since its inception in 2012. With its timing after Thanksgiving, Black Friday and Cyber Monday, it has also become synonymous with kicking off the year-end charitable giving season. It is a critical time for organizations to engage with donors and supporters […]
Boost donor conversion with One-click donate pages
This post is provided courtesy of Rachel Kottler, Digital Account Director, at Lautman Maska Neill & Company. If you are looking to increase donor conversion, then the number one way to do so is to remove barriers to donating. One way to do that? Connect an Engaging Networks’ One-click Donation Page to your fundraising pages. The […]
Creating effective email journeys to engage your supporters
Email journeys (automated sequences of emails) are a critical part of your email communications. They allow you to engage your supporters and deepen their connection to your cause. Email journeys don’t replace the importance of a solid ongoing email programme but they are a key way to: Welcome new supporters Build strong relationships with supporters […]
How to write engaging charity emails in 5 easy steps
We all know that social media is great for brand awareness and reach, but did you know that engagement with email is much stronger? The M+R 2021 UK benchmarks report found that charities had an average engagement score of 0.35% for Facebook posts and 2.2% for Tweets, yet the average email open rate for charities […]
9 Ways to Take Your Click-Through Rate to the Next Level
Updated 8/4/23 Before we dive into all things click-through rates, let’s go back in time. Remember when Apple made monumental changes to its privacy settings back in September 2021? These changes have since upended one of the most important email marketing metrics: open rate. They have rendered useless any audience segmentation or targeting based on […]
The who, what, why behind the Apple privacy change– and what you should do about it
Let’s address the elephant in the room– Apple’s Mail Privacy Protection. This change, which is expected to roll out in September 2021, will affect anyone using the Apple Mail app on their iPhone, iPad, or Mac desktop regardless of their email provider– Gmail, Yahoo, AOL etc. Should Apple users opt into this new privacy protection […]
Fundraising Email Tips: 10 Easy Ways to Optimize Appeals
Updated 8/3/23 Nonprofits rely on fundraising emails for revenue. The goal of fundraising emails (also known as “appeals”) is to inspire prospective donors to click through and complete a donation. Well-crafted fundraising copy and well-designed email templates help put those donations into motion. What sorts of things can you do to motivate potential and/or existing […]
Nonprofit Data Management: 6 Tips for Keeping Your Email List Clean and Organized
Updated 3/29/23 Nonprofits are proud of their communities, often reflected in their large email lists, and rightly so. However, the quality of your supporters is more important than the quantity. Now is the perfect time to do some housekeeping and start your next fundraising email off with a clean and organized list of supporters. Here […]
