This year represented another amazing Giving Tuesday for our community of over 400 global clients. This day has become second only to the last two days of each year when donations pour in at the very last minute. While it’s still largely a US phenomenon it’s building globally.
What do we know? A lot. Read on or skip to our infographic. More clients sent out more emails than average on Giving Tuesday 2019. This year, we saw a roughly 7% increase in the number of emails sent over 2018 and a 22.18% increase in overall giving. Let’s take a look at some BIG numbers.
Marie Michelson, Digital Director at Rainforest Action Network
Now let’s look at some smaller (but very significant) numbers.
Some of the most exciting details are in the speed and timing of things. Transaction numbers peaked between 8:00 PM and 10:00 PM EDT where we were processing over $400,000 and over 5,000 transactions per hour. During this peak and throughout the day pages continued to load quickly and reliably and emails were deployed on time.
Hungry for more information? Explore our infographic below to experience the data and check back soon to see our portfolio of Engaging Networks clients in action on Giving Tuesday.