Giving Tuesday 2020 Results

2020 Giving Tuesday renders amazing results

Giving Tuesday 2020 was an enormous success. Despite a challenging year, donors continue to turn out to support the causes they care about. Take a moment to review results for Engaging Networks clients on Giving Tuesday 2020. Amounts are in USD and times denoted are in EDT spanning until 3 PM on 2 December to capture donations on the west coast of the United States and Canada (unless otherwise noted).

Total Amount Raised in USD

$8,692,837

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61.5% Increase Over 2019

Total Number of Donations

99,216

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66% Increase Over 2019

Average Single Gift

$88.52

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8% Increase Over 2019

Origin of Donations

% of Giving Tuesday Transactions By Country

Where were the donations coming from on Giving Tuesday 2020? The bulk of Giving Tuesday donations on the Engaging Network platform were from the United States, Canada and United Kingdom. Here’s the breakdown by percentage of total transactions. In addition to these countries, the movement continues to grow globally, especially throughout Europe and in Australia and Mexico.

  • United States
  • Canada
  • United Kingdom

Giving Tuesday Donations by Hour

Donation processing followed trends similar to Giving Tuesday 2019 and 2018 with donations picking up beginning at 8:00 AM EDT, building throughout the day and beginning to wind down in the evening hours EDT.

Donations by hour

  • Transaction Count

Average gift by hour

  • Average Gift Amount

First Time Donors

  • New donor count
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122% Increase

There was a remarkable climb in new donors (those who had not given a gift before) in 2020. Jumping from 2019’s 10,793 to an astounding 23,915 for an increase of 122%.

Recurring Giving

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68% Increase

Enormous jump in NEW recurring gift sign-ups over 2019! As reported in our Giving Tuesday 2019 results there was a drop in total new recurring gift sign-ups from 2018 to 2019 making this year’s increase of 68% enormous growth in this area. The average NEW recurring transaction was $12.87.

  • New recurring gift count

Email and Performance Metrics

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Emails sent on Giving Tuesday 2020
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Emails per minute at peak

Engaging Networks saw 100% email throughput on Giving Tuesday┬ádespite the heavy volume. That means, as soon as a queued job was sent to the servers it went through – no delays, no bottlenecks.

How Many Emails Were Orgs Sending?

We have to clarify that there’s no clear correlation between number of emails sent and total donations (although you should test that) and that this is based on overall aggregate client numbers. A dramatic change over 2019, organizations as a whole were sending more independent emails in 2020.

  • 2019
  • 2020
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