Thank you. To everyone who supported and attended the Engaging Networks Community Conference in Washington, DC in October 2019. Your participation made this event happen and brought our ever-strong community together once again. This ENCC-DC is over but there is more to come. Browse this page to find session videos, presentations, updates ane more!

Announcements

Announcing the 2020 Engaging Networks Community Conferences. Save the date and we look forward to seeing you!

  • ENCC-SF — April 22, 2020
  • ENCC-TO — June 16, 2020
  • ENCC-DC — October 1 & 2, 2020
  • ENCC-UK — London in June (location and dates TBA)

Also – who won the Sponsor Passport Contest?

  • Leah Diaz – Go Pro Hero 7
  • Cindy Camacho – Amazon Echo
  • Kate Hilts – Amazon Echo

Congratulations to all and thank you for participating! Send us an email to arrange shipping please.

Finally, we like to make these events better every year and can’t do that without your feedback. If you attended, take a moment to complete our post-conference survey – and thank you.

Sessions

Click the ‘+’ to expand for additional details such as theme, track, presenter, description and (if available) presentation download or video.

DAY 1 - October 10

Presenter: Clare Boczon of Ocean Conservancy and Ashleigh Lambert  of Beaconfire RED
Product/theme: Marketing Automation

Track: Case Study

Take the next step past good, old-fashioned email onboarding. This session features a deeper dive into how to use the EN marketing automation tool for better response and enhanced user journeys, with less impact on your team. See how Ocean Conservancy is engaging and persuading their audiences — sustainers, non-responders, new donors, lapsed donors — through automated smart, intuitive communications. You’ll see real examples of and new ideas on how to address constituent relationship building, email deliverability and more. And we’ll share actionable tips you can implement immediately and take back to your team.

Product/theme: Page-builder templates
Track: Product workshop
Speakers: John Siemiatkoski

Changing up your page templates for new or seasonal campaigns is even easier with our new visual template editor. No need to edit the HTML – just click and add new images, backgrounds, etc. And for clients with affiliates, chapters or regional offices, see how you can push digital assets from a Master Dashboard account to keep all linked accounts consistent and on-brand.

Product/theme: Engaging Networks Academy
Track: Learning Session
Speakers: Simon Dunant and Clint O’Brien of Engaging Networks

Our lead Academy creator, Simon Dunant, will be showcasing the new Engaging Networks Academy. Since rolling out version 1.0 more than a year ago we have had just under 1,000 Engaging Networks’ clients go through the Academy to learn how to take advantage of our robust platform. With Academy 2.0, we make it even easier to track progress, introduce near modules, and streamline so modules. Come learn more at our roll-out.

Product/theme: Marketing Automation
Track: Product Workshop
Speakers: Sam Louk and Michael Sabat of Engaging Networks

Download the presentation here

Engaging Networks’ very own Sam Louk will be debuting the latest beta-feature in the Engaging Networks platform – SMS in marketing automation workflows. We will be adding SMS functionality throughout the platform over the next 12 months and this is our first foray. With this tool, you’ll be able to send SMS messages along with email messages as part of welcome series, donor reactivation workflows, happy birthday messages, and more. If you’re interested in being beta-tester or just want to see that we will be offering to all clients in a future release – be sure to attend this session.

Product/theme: Accessible Intelligence
Track: Product Workshop
Speakers: Graham Covington, CEO of Engaging Networks

Did you know that the Accessible Intelligence platform will be launched in 2020? Did you know that we’ve been working on it for more than 2 years? Did you know that we think that this will revolutionize how end-users create workflows for different supporter groups? If you wondered about any of that or are simply interested in machine learning, then this is the session for you.

Product/theme: Data and API
Track: Product Workshop
Speakers: Dan Szymczak

Download the presentation here

An introductory session to review what APIs fall under the Engaging Networks’ Services (ENS) umbrella. In this session we will touch on data fundamentals and what services are on offer for bi-directional database syncing, public summary data calls and supporter lookup/updates with page processing via REST.

Product/theme: Data and Reporting
Track: Product Workshop
Speakers: Angelo Errazo and Ben Childers of Engaging Networks

Download the presentation here

Have you ever wondered what an External CRM Segment is? How about Annual Receipting? Visual? Data? Angelo and Ben will be walking through all of the option under the Data & Reporting tab – com join us to learn the answers to these questions and more.

Product/theme: Email Tools
Track: Product Workshop
Speakers: Josh Miller of Engaging Networks

Download the presentation here

Join Director of Techincal Support Josh Miller as he walks through the Email and Marketing Automation tools. Josh will go over:
Email settings
Email template setup
One campaign email type
Conditional email type
Split test email type
Split test conditional type
Marketing automation
Sending an email – query builder
Email reports

Lunch is provided as part of your registration. We will have moniverous, vegetarian and vegan options to choose from. Vegans, please proceed to the line early to ensure your options are not consumed by others.

Grab your lunch in the lobby and proceed into Academy Hall for our Cool Tools session at 12:40 PM. You’ll hear from partners and staff about innovations or hidden gems in Engaging Networks.

Product/theme: The Platform
Track: Learning Session
Speakers: Graham Covington, CEO of Engaging Networks

Are you curious about which new features Engaging Networks will be rolling out in 2020? Perhaps there are a couple of features you’re really hoping will be on the list. Come to this interactive session, led by Engaging Networks’ CEO Graham Covington, to find out which cool new features are in store. Come prepared to make suggestions, too. This is a community of practice and your ideas might help the whole Engaging Networks client community!

Product/theme: Integrations
Track: Learning Session
Speakers: Chris Carter and Farrah Rooney of Candela Strategies

Download the presentation here

Nowadays everybody seems to be an integrated fundraiser or marketer, or talks about how their organization is multi-channel. However, the reality is very different: direct mail channel experts are still frequently operating in silos and digital marketers are often missing major online and offline channels.

In this session we will walk you though some of the pitfalls facing digital silos and how you can navigate them and find integrated success!

Product/theme: Peer-to-Peer
Track: Product Workshop
Speakers: Seth Merritt of Engaging Networks and Molly Kelly of Zuri Group

Download the presentation here

By some measures, over one-third of all gifts are driven by influencers outside your organization. Find out how to engage your supporters in raising funds for your mission, leveraging Engaging Networks Peer-to-Peer module. Don’t worry – you don’t need to organize a walk, run or ride – we will show “do it yourself” efforts that any organization can set up. Presented by Molly Kelly, Vice President of Zuri Group, primary developer of this powerful toolset.

Product/theme: Fraud Prevention
Track: Learning Session
Speakers: Justin Moore of WorldPay, Steve Kehrli of PETA and Clint O’Brien of Engaging Networks

Fraudsters are increasingly working overtime to attack online donation page(s) in diabolical ways. Often using “bots” to test stolen credit card numbers, they’re causing hassles and significant costs to nonprofits that are stuck having to pay gateways to process fraudulent charges. Have you done everything you can to protect your organization’s donation pages from fraud attacks? Come learn what PETA has done to “harden their target,” and about types of services provided by payment gateway firms to help nonprofits thwart or at least minimize the impact of fraud.

Product/theme: Best Practices
Track: Innovation Session
Speakers: Ben Childers of Engaging Networks

A true classic – Make your efforts in Engaging Networks shine bright like a diamond with this session on all of the tools and tricks many users overlook. Are you identifying those supporters who consistently share your efforts on social media? Are your pages set-up for one-click donations and actions? What is your engagement score telling you about your list health? Bring some bling back to work with all of the gems you’ll find at this session.

Product/theme: Marketing Automation
Track: Innovation Session
Speakers: Matt Barr of Yeeboo Digital

Download the presentation here

Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The problem is, we see the tactic of engaging new donors and subscribers as being under utilized and, much of the time, the strategy and content is under-planned resulting in less-than-interesting engagement and results.

In this session, Matt will take you through a few best practice engagement and nurturing email series examples focusing on the strategy and planning for each and how these related to of the nurturing series of emails. He’ll look at real-world case studies of different email engagement and nurturing being used for new donor acquisition, new monthly donor acquisition and new lead generation.

Finally, we’ll look at what “enhanced” engagement looks like, using a recent case study of how an organization used AI with a facebook messenger bot in tandem with Engaging Network’s marketing automation. The goal was to deepen the understanding around an ongoing refugee crisis while providing an opportunity to instantly interact with the organization and to therefore improve the conversion of these newly acquired email addresses in Facebook.

Product/theme: Best Practices
Track: Learning Session
Speakers: Yoon Lee and Sarah Stallings of M+R 

Download the presentation here

Of course year-end is a huge moment for online fundraising… but what about Earth Day? International Women’s Day? Or your special org anniversary? With competition for supporters growing fiercer than ever, you can raise year-round revenue with short, focused campaigns that leverage new opportunities for revenue. Take a page out of major nonprofit playbooks and walk away with data-driven, multichannel strategies from National Geographic’s Sarah Stallings and M+R’s Yoon Lee.

Product/theme: Best Practices
Track: Case Study
Speakers: Brad Levinson of Schultz & Williams and Lizzy Ludwig of International Campaign for Tibet

Download the presentation here

The challenge? Growing your email file with great donor prospects—not just clicktivists. The solution? An engagement and donor conversion campaign that uses social media to offer prospects something that matters to them, giving them the chance to be part of your movement, raising awareness for your mission and collecting both email and mail addresses to drive increased and faster donor conversion. Join the International Campaign for Tibet and Schultz & Williams to explore effective ways to maximize Facebook for donor acquisition.

Three takeaways:

–Get your message out there cost-effectively and impactfully through Facebook social media.
–Use physical and digital mission-based premiums to grow your email file and convert friends to donors.
–Make noise for your organization with an advertising solution that can work for organizations of all sizes and budgets.

Product/theme: Fundraising
Track: Case Study
Speakers: Brandon Hemel of WETA and Eric Rubin of Engaging Networks

Points of Emphasis

1. Strategies for upgrading one-time to recurring givers

2. Moving CC donors to EFT/ACH

3. Cross channel promotion, via on-air spots, to raise awareness of WETA’s Make the Switch and Show the Love campaigns.

Description

Great, your organization just got a new one-time credit card donor on your fundraising page. What now? How to upgrade to a recurring gift, cultivate a recurring giver for an upgrade, and move them towards a more stable payment method like EFT/ACH?

This webinar will focus on strategies applied by WETA and other Engaging Networks users to successfully upgrade one-time to recurring givers and convert cc donors to EFT/ACH.The case study will be used of WETA’s Make the Switch campaign using cross-channel promotion with on-air spots to switch sustainers to EFT/ACH.

Product/theme: Events
Track: Product Workshop
Speakers: Kathy Powers of Engaging Networks

Download the presentation here

Did you know you can set up your next event in Engaging Networks? AND, that the same functionality available in pagebuilder forms is available in the Events module? AND that transactions in Events sync to Engaging Networks and your CRM? Come learn how to set up an event in Engaging Networks – from basic meetings to extravant galas – and see some client examples that will inspire you to give it a try.

Product/theme: Best Practices
Track: Innovation Session
Speakers: Ira Horowitz of Cornershop Creative

Download the presentation here

This session will go over best practices to make sure your website stays current and relevant, instead of building a site that will be outdated in a year or two. We’ll focus on popular trends that are likely to stay, as well as talk about what is coming next.

Product/theme: Fundraising
Track: Product Workshop
Speakers: Ben Childers of Engaging Networks

Download the presentation here

The Engaging Networks platform is a powerful tool that 100’s of non-profits use to raise fund from their supporters every year. But, there are more to our fundraising tools than just single and recurring giving. Join Ben as he explores one-click pages, tribute giving, highest previous contribution, next suggested gifts, conditional content on donation pages, and more.

Join us for drinks, light food and excellent company at Lauriol Plaza (an Engaging Networks favorite). No RSVP is required and it is a short walk from FHI 360.

DAY 2 - October 11

Come join your peers from other nonprofits, agency partners, and Engaging Networks’ staff for some small group discussions on a variety of topics including: Marketing Automation, Peer-to-Peer, Email Deliverability, Advocacy, Fundraising, and more. Want to host a session? Let us know!

Product/theme: Marketing Automation
Track: Learning Session
Speakers: Brandon Fuller of Raise the Roots, Gabby Green of Humane Society International, Alysa Ojeda of the Grand Canyon Conservancy, and Joe Gallant of Engaging Networks

Download the presentation here

Brandon Fuller of Raise the Roots, Joe Gallant of Engaging Networks, Alysa Ojeda of Grand Canyon Conservancy and Gabby Green of Humane Society international come together for a panel discussion on innovative ways you can use the Engaging Networks Marketing Automation tools that go beyond the welcome series.

Product/theme: Email Tools
Track: Product Workshop
Speakers: Josh Miller of Engaging Networks

Join Director of Techincal Support Josh Miller as he walks through the Email and Marketing Automation tools. Josh will go over:
Email settings
Email template setup
One campaign email type
Conditional email type
Split test email type
Split test conditional type
Marketing automation
Sending an email – query builder
Email reports

Product/theme: Advocacy
Track: Product Workshop
Speakers: John Siemiatkoski

We never stand still when it comes to new features, and our new advocacy tools are proof positive of that! Find new ways to engage your supporters to take actions with new managed databases to increase your reach and effectiveness.

Product/theme: Data and API
Track: Product and Workshop
Speakers: Dan Szymczak of Engaging Networks

Download the presentation here

An introductory session to review what APIs fall under the Engaging Networks’ Services (ENS) umbrella. In this session we will touch on data fundamentals and what services are on offer for bi-directional database syncing, public summary data calls and supporter lookup/updates with page processing via REST.

Product/theme: Peer-to-Peer
Track: Case Study
Speakers: Savanna Dubell of Huntsman Cancer Foundation and Patrick DiGiulian and Coralie Meade Rodriguez of Firefly Partners

Join the Huntsman Cancer Foundation and Firefly Parters as the present this case study on how custom design and a tailored registration and sign-up process helped Huntsman Cancer Foundation exceed their P2P participant and fundraising goals.

Product/theme: Supporter Hub
Track: Product Workshop
Speakers: John Siemiatkoski of Engaging Networks

What’s all the hub-bub!? It’s the Supporter Hub, a self-service center for your supporters to self-manage their experience with your organization. We’re take a look at all of the available gadgets to upsell recurring donations, update supporter information, renew memberships, and manage subscriptions. And we’ll discuss strategies to get your supporters to update their credit card expiration dates on recurring gifts using Marketing Automation.

Product/theme: Marketing Automation
Track: Product Workshop
Speakers: Sam Louk and Michael Sabat of Engaging Networks

Download the presentation here

Engaging Networks’ very own Sam Louk will be debuting the latest beta-feature in the Engaging Networks platform – SMS in marketing automation workflows. We will be adding SMS functionality throughout the platform over the next 12 months and this is our first foray. With this tool, you’ll be able to send SMS messages along with email messages as part of welcome series, donor reactivation workflows, happy birthday messages, and more. If you’re interested in being beta-tester or just want to see that we will be offering to all clients in a future release – be sure to attend this session.

Product/theme: eCommerce
Track: Product Workshop
Speakers: Kathy Powers of Engaging Networks

Download the presentation here

Wondering how quickly you can spin up a store in Engaging Networks’ eCommerce module? After last year’s ENCC, several clients had pages live within days! Join me for this workshop where we’ll hands-on build your eCommerce page. Bring your computer and your own assets as this is a real working workshop. If you just want to watch and learn, you can follow along for the presentation as well.

Workshop plan: You’ll build a draft symbolic giving store for your organization. If you wish to offer premium items you may do so as well.
What to bring: computer, your Engaging Networks login, symbolic giving themed ‘items’ for your store and copy, images for your items, your logo

Product/theme: Best Practices
Track: Case Study
Speakers: Eric Rubin of Engaging Networks and Maan Sacdalan of National Trust for Historic Preservation

Since 1988, the National Trust has used its list of America’s 11 Most Endangered Historic Places to raise awareness about the threats facing some of the nation’s greatest treasures. The list has has been so successful in galvanizing preservation and awareness-raising efforts off-season that only a handful of sites have been lost and the campaign routinely achieves +1 billion media impressions. This session explores how any organization can discover and select the mission-oriented stories and assets to connect with a wide-reaching, national audience in a way that is simultaneously targeted to diverse, local communities. This session will further focus on the tactics used to build media buzz while also using integrated marketing best practices to turn this publicity into real conversions of new and sustaining donors and activists.

Who Should Attend: Marketing, communications, and digital fundraising leadership and team members that are responsible for building campaigns aimed at earned media hits and off-season digital campaign wins

Learning Outcomes: Each org will have tools to identify and evaluate their unique stories and assets that can drive off-season campaign interest; Specific tactics and strategies for using this stories to attract national media attention Learn integrated marketing best practices for turning media impressions into donor conversions

Product/theme: Advocacy
Track: Innovation Session
Speakers: Ira Horowitz Cornershop Creative

Download the presentation here

Just about anyone can create an online campaign these days, but creating a truly engaging and successful campaign takes careful planning and some out-of-the-box creativity, especially during an election year. Ira Horowitz, co-founder and expert dad-joke-maker of Cornershop Creative, shares some of Cornershop’s favorite eye-catching advocacy tactics, from customized petition templates to real-time mapping of petition signers to organization-driven legislative bill tracking.

Product/theme: Data Hygiene
Track: Learning Session
Speakers: Gwynne Dixon of Engaging Networks and Liz Walsh of Human Rights Watch

Download the presentation here

Are you set up for success in: your account data structure, managing suppressed emails, and building queries and emails? Whether you are a prospective Engaging Networks client or a seasoned power user concerned about protecting your organization’s IP address reputation, join Dan and Liz as they offer practical data hygiene “to dos” that you can take back to your office.

Product/theme: Best Practices
Track: Case Study
Speakers: Ann Crowley of HRC, Lindsey Twombly of Lautman Maska Neill and Co. and Seth Merritt of Engaging Networks

Download the presentation here

Testing is critical to optimizing your digital results. So what’s getting in your way? We will share lessons and stories from numerous tests (large and small) run by Human Rights Campaign and other organizations, and cover specifics on how to implement these in Engaging Networks. You will also hear first-hand from an executive perspective how to get testing ideas approved in your organization. Lastly, bring your own ideas and questions for a workshop-style discussion at the end of the session.

Product/theme: Fundraising
Track: Innovation Study
Speakers: Brenna Holmes and Alyssa Ackerman of CCAH

Download the presentation here

We all know that recurring donors are “the backbone” of most organizations annual fund – but are you treating them that way? Engaging Networks offers a host of tools to help you engage your recurring donors to make sure they feel a valued as they are. Brenna Holmes will be walking through creative ways to steward recurring donors, convert single donors to recurring donors, and more.

Product/theme: The Basics of the Membership Module
Track: Product Workshop
Speakers: Joe Gallant of Engaging Networks

In this session, Joe will walk you through the cool features of the membership tool and offer strategic guidance on how you can make this module work for your organization. Even if you are not a traditional membership organization, this tool provides unique marketing automation profiles that easily allow you “auto-renew” members… think of the possibilities – or have Joe tell them to you!

Product/theme: Page-builder
Track: Innovation Session
Speakers: Bryan Casler of 4Site Studios

Download the presentation here

Do you have “Template Anxiety,” “Page Envy,” or worry you might not be tracking the right metrics for your campaign? Then this session is for you. We’ll review from start to finish the complete overhaul of Ocean Conservancy’s Online Giving and Advocacy pages, as well as similar overhauls for Organic Consumers and the International Campaign for Tibet.
What motivated their change
Design approach
Technical underpinnings for the project
Migration strategy
How campaign performance is measured
How Google Optimize is helping drive improvements

Product/theme: Data and Reporting
Track: Learning Session
Speakers: Ryan Baillargeon of Grassriots

Download the presentation here

In this workshop session we’ll do a deep dive into Engaging Networks data export. First we’ll cover the boring basics and explore the various export features of Engaging Networks. Then, we’ll ramp it up and discuss everyones favourite, nightmare inducing format: transactional. As we navigate the depths, we’ll review the most common data formats: petition (PET), fundraising (FCR, FCS), and question data (QCB). Along the way we’ll demo how to use your favourite spreadsheets (Excel Recommended, cause Pivots) to help you assess or problem solve campaign performance. Bring your laptop and follow along! We’ll also have some test data for you to play with. Fun for the whole family!.

Product/theme: Master Dashboard
Track: Product Workshop
Speakers: John Siemiatkoski of Engaging Networks

If you’re from an organizations with affiliates, chapters, and offices who need separation of data, but a way to manage separate accounts, this session is fro you! We’ll take a look at how the Master Dashboard links separate accounts to allow aggregate reporting, sharing of templates of page suggestions, and provides Super Admin access.

Product/theme: Advocacy and Events
Track: Learning Session
Speakers: Nathan Woodhull of ControlShift

Download the presentation here

Distributed, member led events can scale your organizing across thousands of house parties, rallies or days of action around the world. Learn how you can use ControlShift with Engaging Networks to discover leaders, recruit attendees and follow up afterwards with case studies from electoral campaigns, Amnesty and Greenpeace.

Product/theme: Social Media
Track: Innovation Workshop
Speakers: Eugene Flynn of 54 Degrees

Want to explore how you can use channels like Messenger, Twitter, SMS and others for campaign actions and the opportunities this opens up?

Eugene Flynn and his team at 54 Degrees have developed campaigning chatbots that work through channels such as Facebook Messenger, Twitter, SMS, Telegram (and more) and integrate with Engaging Networks.

Come along, see campaigning chatbots in action, hear some real data on how Facebook Messenger is performing as a campaigning channel and learn some tips and tactics you should use.

Photo Gallery

Find yourself, find a friend, find anything. Browse the photo gallery from ENCC-DC 2109.

Watch Livestream

Watch the livestream from Day 1 in Academy Hall!

ENCC Sponsors

A tremendous thank you to our 2019 sponsors of the Washington, DC Engaging Networks Community Conference.

2019 Platinum Sponsor

4Site Interactive Studios
4Site Interactive Studios | USA

4Site Interactive Studios has been providing creative digital services to the non-profit and small business community in Washington, DC since 2001. Since that time, our team has brought hundreds of organizations online and provided them with ongoing strategy, support, and content creation services.

2019 Gold Sponsors

HJC
Frakture
ROI Solutions
Next Generation Fundraising
Beaconfire RED
The Engage Group
Firefly Partners
Grassriots
Yeeboo Digital
Zuri Group

What People Are Saying

Hear from clients and partners about why Engaging Networks is easy to use, powerful and a pleasure to work with.

Doug Wayne
Canadian Red Cross

Paysafe and Engaging Networks’ infrastructure held up to an unprecedented amount of traffic and giving. Canadians and others around the world were moved by what they saw happening in Fort McMurray and Paysafe and Engaging Networks helped to bridge those donors together with the evacuees who were in their hour of need.”

Liz Walsh
Human Rights Watch

Working within the new Engaging Networks interface is a breeze! Now that our templates are set up, it saves me at least two hours of work to set up an event registration page. This is a great leap forward!

Joe Hallissey
Mercy Home for Boys and Girls

Between the ability to customize the donation form with the thermometer to see our efforts, and how incredibly easy the campaign was to set up and manage, we had our best Giving Tuesday ever!

Eric Rubadeau
Yeeboo Digital

This is by far the most robust accreditation program I have undertaken. The industry would benefit from adopting this as a minimum standard.

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