Engaging Networks Community Conference UK 2020 agenda

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Our Engaging Networks Community Conference UK 2020 conference was held online on 20th – 21st May 2020. Below was the agenda for the day.

There were two webinars running at the same time in two “rooms” – ROOM 1 (where we ran case studies) and ROOM 2 (learning sessions).

Day 1 – Wednesday 20th May 2020

09:15 – 09:20 (Intro, Day 1) – Room 1
Introduction and housekeeping
Corin Hartley-Pearce (Director of Account Services – UK)
Welcome to the UK ENCC!
09:20 – 10:15 (Keynote, Day 1) – Room 1
Always Innovating
Graham Covington (CEO & Founder, Engaging Networks)
10:30 – 11:25 (Session 1, Day 1) – Room 1
Digital Mobilisation: How to attract 100,000 new supporters, then mobilise them to fundraise and campaign
David Pearce (Director of Fundraising and Marketing, Dignity in Dying), Anne Clark (Digital Strategy Manager, Forward Action)
Dignity in Dying is using digital mobilisation to fundraise and accelerate our campaign for law change. In this session, they’ll present data on the strategy and tactics we’ve used to recruit 110,000 new supporters, drive tens of thousands of pounds in donations, and mobilise our supporters to change the minds of their political representatives through face-to-face advocacy.
10:30 – 11:25 (Session 1, Day 1) – Room 2
Top tips for having challenging conversations
Brani Milosevic (Digital Leadership)
As digital leads we sometimes need to say ‘no’. But it can be hard to do it without alienating the other person. As managers and colleagues we sometimes need to give challenging feedback. But it can be hard to do it with honesty while maintaining a good working relationship. In this workshop you’ll hear top tips for having challenging conversations. Then you’ll be able to put those top tips into practice, working with your peers. Suitable for digital leads, team managers and anyone who manages projects, working with a number of stakeholders.
11:30 – 12:20 (Session 2, Day 1) – Room 1
PIP Fails – gamifying our campaign on disability benefits
Ellen Buckerfield (Senior Campaigns Officer, MS Society), Steve Frost (Marketing Manager, MS Society), Glyn Thomas (Root to Branch Communications)
In the run-up to last year’s general election, the MS Society decided to trial a different approach to engage supporters in an open letter to the next UK Government, using Engaging Networks to create a quiz based on the real life experiences of people with MS. They’ll talk about how it worked, what was learned and what they’d do differently next time.
Making campaigning accessible in our campaign to reform sick pay
Will Empson (National Campaigns Officer, Scope)
Miriam Steiner (Youth and Communities Campaigns Officer, Scope)
Scope campaigns for a fairer society for disabled people and their families. As a pan disability charity, accessibility is their mantra. Scope launched its most recent campaign ‘Stuck’ early this year, aiming to reform Statutory Sick Pay. From alt-text to subtitles to audio description, join Scope’s campaigns team as they give you top accessibility tips and explore the principles of accessible content, digital campaigning and using Engaging Networks to make sure everyone can campaign with you.
11:30 – 12:20 (Session 2, Day 1) – Room 2
Further adventures in optimisation: taking our donation pages and emails to the next level
Hannah Mudge (Digital Innovation Manager, The Leprosy Mission), John Robertson (Links Street)
After ‘going digital’ in 2013, The Leprosy Mission has grown its online income significantly in partnership with Engaging Networks. Now in 2020, with the launch of a new website and more connected systems, they’ve worked to make the most of their new donation pages. After using the same designs for some time, they used split tests to optimise their pages and take the website to the next level as they look towards further digital transformation in the organisation.
12:30 – 13:25 (Session 3, Day 1) – Room 1
Peer-to-peer: setting up a virtual event campaign from concept to creation
Claire Finigan (Sporting & Events Lead, Asthma UK), Eugene Flynn (54 Degrees)
Ever wondered what would happen if you took that vague fundraising idea and just ran with it? Intrigued to find out what the launch of a virtual event looks like? Thinking about offering something to reach those supporters who typically look on from the side lines? Curious about how much you can customise the design of your Peer-to-Peer pages? Last year, Asthma UK explored the Peer-to-Peer Engaging Networks module to create a brand new Virtual Event, from scratch. In this session Claire Finigan (Asthma UK) and Eugene Flynn (54 Degrees) will share their journey, from creation to concept, covering insight, practical tips and lessons learned.
12:30 – 13:25 (Session 3, Day 1) – Room 2
COVID-19: Engaging Networks clients on the frontline
Joanna Warner (Director of International Business Development, Engaging Networks), Hannah Winter (Digital Communications Manager, Refugee Action), Joe Aldrich (Senior Acquisition Manager, Asthma UK), Grace Macinnes (Digital Marketing Officer, The Children’s Society), Paul Hayward (Head of Public Fundraising, Action on Hearing Loss)
In this session, frontline organisations will showcase some of their campaigns made in response to the Coronavirus.
14:30 – 15:25 (Session 4, Day 1) – Room 1
“OK but what’s in it for us?” Making consultations work for data-greedy campaigns teams
Matthew Cunningham (Digital Coordinator, Living Streets)
Public consultations, when run well, are a solid principle of a working democracy. And yet they can pose challenges for campaigning organisations who not only want to affect change but to empower their supporters to be part of that change – and to be able to demonstrate the part they played. Consultations can be technical, making it hard for lay people to engage. And of course, as they are run externally, it is hard to track supporters’ involvement in any meaningful way. In 2019, Living Streets used a nationwide consultation on one of its key campaign issues, pavement parking, as an opportunity to do consultations differently. Rather than just providing tips on how to “have their say”, they wove their supporters’ responses into their organisation’s response – and with powerful results. This presentation will talk about how and why they planned this, and the successes and learning it offered up.
14:30 – 15:25 (Session 4, Day 1) – Room 2
The full package – why using Engaging Networks to integrate advocacy, fundraising and email pays dividends
Ben Childers (Director of Account Services – North America)
Join Ben, who will be discussing how clients take advantage of having a robust fundraising, advocacy, and email marketing platform. The different modules in your account can unite to give your supporters a seamless journey, meaning they are more likely to take action or donate, or both. Using one system for everything will also make your life so much easier. In this session, Ben will use case studies from our North American clients to highlight some of the successes of this approach, along with some practical tips on the integration tools available.
15:30 – 16:25 (Session 5, Day 1) – Room 1
Using Engaging Networks to launch a regular giving programme
Stefan Donnelly (Fairtrade Foundation), Stephanie Wong (Fairtrade Foundation), Sam Platt (Fairtrade Foundation), Glyn Thomas (Root to Branch)
Last year, the Fairtrade Foundation launched Live Fair, their first regular giving programme. Supporters receive a quarterly box and exclusive online content. Working with Glyn Thomas and other agencies and freelancers they used Engaging Networks software to launch, manage and evaluate the programme.
15:30 – 16:25 (Session 5, Day 1) – Room 2
Hidden Gems of Engaging Networks
Ben Childers (Director of Account Services – North America, Engaging Networks)
A true classic – make your efforts in Engaging Networks shine bright like a diamond with this session on all of the tools and tricks many users overlook. Are you identifying those supporters who consistently share your efforts on social media? Are your pages set-up for one-click donations and actions? What is your engagement score telling you about your list health? Bring some bling back to work with all of the gems you’ll find at this session.

Day 2 – Thursday 21st May 2020

09:30 – 10:25 (Panel, Day 2) – Room 1
Panel session
Keira Roth (UK Business Development Director, Engaging Networks), Rhiannan Sullivan (Vice President, Strategy & Partnerships, Care2), Michael Austin (Digital Mobilisation Specialist, Greenpeace International), Rachel Collinson (The Donor Whisperer), Alex Lloyd Hunter (Co-Founder & Director, Forward Action)
How can we adapt? Continuing to build communities and campaigns during the COVID-19 crisis. Submit your questions here!
10:30 – 11:25 (Session 1, Day 2) – Room 1
Digital lead generation: Playing the long game
Rhiannan Sullivan (Vice President, Strategy & Partnerships, Europe, Care2), Andrew Taylor-Dawson (Development Manager, Liberty)
“What’s your expected 3 month ROI for your digital lead generation plan?” asks your budget holder. A question that probably sounds all too familiar when pitching for budget and new approaches to help your organisation raise more money effectively online. This session will look at how you can bring your management on-board to new thinking, how to achieve ongoing consistent results with your digital lead generation recruitment as well as taking advantage of spikes and peaks throughout the year. Liberty and Care2 will discuss how diversification and flexibility in your planning and strategy can really help make a big impact to your conversion results. The session will also demonstrate how Liberty have used the Engaging Networks platform to maximise their supporter journey development & tactics.
10:30 – 11:25 (Session 1, Day 2) – Room 2
You don’t need a microsite for custom features
Jack Segal (Executive Director, C6 Digital)
Sometimes “out of the box” isn’t enough – there could be campaign specific requirements, or you might just want to freshen up your standard template. When organisations ask for custom features, agencies can quickly lean to building a microsite, which inevitability adds complexity and cost – but is it always necessary? In this session, Jack will discuss building a heavily customised “Email to Target” for Greenpeace’s “Protect the Oceans” campaign, which was used to get over 130 MPs to pledge support. The customisations include adding functionality for MPs to pledge support for the campaign; having different supporter asks depending on whether their MP has pledged; adding a picture of the MP; and splitting the supporter journey into “single action” steps. The talk covers the importance of customisation; the pros and cons of microsites; how to extend Engaging Networks; and whether the customisation makes a difference when tested.
11:30 – 12:20 (Session 2, Day 2) – Room 1
Small Steps, Great Leaps – developing a digital programme for recruiting and retaining new supporters
Joanna Felgate (Head of Supporter Fundraising, Refuge), Gabi Field (Refuge)
During the past 12 months, Refuge has been developing a digital programme for recruiting and retaining new supporters. This programme was still very much in development and testing phase when Covid—19 happened and everything changed. Find out how Refuge’s preliminary work in digital enabled the Individual Giving team to significantly increase donations (both one off and direct debits) from new supporters, whilst the Events team launched a number of successful virtual events in record time.
Capitalising on the snap General Election of December 2019 to revive Engaging Networks
Beth Exworth (Campaigns Officer, Stroke Association), James White (Head of Advocacy and Campaigns, Stroke Association)
Has your use of Engaging Networks stalled? Are your colleagues unconvinced of the value of the tool, or of how campaigning might relate to their own work? In this session, Stroke will walk you through how they revived Engaging Networks for their snap General Election campaign, working closely with colleagues, and the results they achieved.
11:30 – 12:20 (Session 2, Day 2) – Room 2
Managing your email lists to maximise deliverability
Gwynne Dixon (Development Operations Engineer, Engaging Networks)
Getting your email into your supporters’ inboxes requires constant monitoring. But by following the simple rules discussed in this session and by creating some procedures for managing your data, you can keep the likes of Gmail and Yahoo happy, and increase your open rates.
12:30 – 13:25 (Session 3, Day 2) – Room 1
How to use conversational marketing to reach, acquire and engage new supporters NOW.
Eugene Flynn (54 Degrees)

Is your supporter journey overly dependent on email? Do you want to explore how you can use real-time conversational channels like Messenger, Twitter, SMS and others for campaign actions? Hear how you can simplify lead acquisition at scale and boost online giving? Conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time and conversational tools connect you with the people who are ready to act NOW. Eugene Flynn and his team at 54 Degrees have developed campaigning automation that works through channels such as Facebook Messenger, Twitter, SMS, Telegram (and more) and integrates with Engaging Networks. Come along, hear some real data on how Facebook Messenger is performing as a campaigning channel and learn some tips and tactics you can use.

12:30 – 13:25 (Session 3, Day 2) – Room 2
How to get your messaging right without having to hire an eccentric genius
Rachel Collinson (The Donor Whisperer)
In this session you’ll discover a method for testing and proving what language and framing really makes your audience tick. This is all without using expensive focus groups or taking a high stakes gamble on a hunch. We’ll explore tools that are readily available to you and how you can use them to switch up your messaging while avoiding costly mistakes.
14:30 – 15:25 (Session 4, Day 2) – Room 1
New brand new me: Redesigning pages templates to increase conversion
Calum McGregor (Digital Engagement Officer, The Campaign to Protect Rural England (CPRE)), Glyn Thomas (Root to Branch Communications)
When the launch to the world of CPRE’s new brand was brought forward at short notice, they needed some new templates, and fast. Working with Root to Branch they were able to revamp their donation, data capture and campaigning templates with modern form design to create a new brand feeling and increase page conversion.
Page templates and blueprints
Corin Hartley-Pearce (Director of Account Services – UK, Engaging Networks)
Blueprints are a great way to allow your templates to be easily changed without any knowledge of HTML. In this session, Corin will do a quick run through of how they work.
14:30 – 15:25 (Session 4, Day 2) – Room 2
Showcasing the new Salesforce Connector
Dan Szymczak (Senior Director – Product, Engaging Networks)
A brand new tool is in development, that will mean you can easily integrate your Engaging Networks data with your Salesforce database of record. In this session, Dan will demonstrate this tool for the first time!
15:30 – 16:25 (Session 5, Day 2) – Room 1
Building an integrated national and local digital and offline campaign
Benali Hamdache (Campaigns Engagement Manager, Parkinson’s UK), Jess Lincoln (Senior Marketing Officer, Parkinson’s UK), Jack Grant (Local Campaigns Officer, Parkinson’s UK)
People with Parkinson’s aren’t getting their medication on time in hospital. In fact Parkinson’s UK’s most recent audit found over half of people going into hospital were getting at least some medicine late. The impact can be devastating, with people sometimes losing the ability to walk and talk. The levers for fixing this problem are multifaceted. It relies on local hospitals changing policies and resourcing. It needs leadership from the NHS. In 2019, Parkinson’s UK launched an integrated digital and offline campaign, bringing together volunteers and online supporters to campaign for change. They’ll discuss how they used Engaging Networks, social media and local networks to recruit and train volunteers, contact decision makers and grow their supporter base.
Dos and don’ts of managing digital change
15:30 – 16:25 (Session 5, Day 2) – Room 2
Dos and don’ts of managing digital change
Brani Milosevic (Digital Leadership)
Over many years of supporting different types of organisations through digital change, Brani has distilled some top tips for managing change with teams, colleagues and senior leaders. This session will go through what to do and what to avoid and will provide space for sharing and discussion. If you are at the beginning or in the process of digital change (e.g. CRM implementation, new website project, digital or fundraising campaign, Engaging Networks implementation) – make sure you come along!
From 16:30 (Conference finish – drinks, Day 2) – Room 1

Chloe Green is a copywriter and digital campaigner with almost a decade of experience in the charity and political sectors. She’s delivered campaigns, copy and consultancy for a raft of good eggs including Anthony Nolan, the National Union of Students, St Mungo’s, and Hillary for America. She was Social Media Manager at the Labour Party between 2016–2019 and now she’s Head of Creative with the lovely team at Forward Action. She leads on fundraising emails, UX copy, and all creative facilitation. She’s an expert in email list growth, digital strategy, organic and paid-for social media, and digital mobilisation.

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.
In 2013 she became the 'Donor Whisperer' and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.
Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom - and that's just the last year.
She also feels weird writing about herself in the third person.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Hannah is Senior Campaigns Officer at the MS Society, working on their local campaigning programme, Local Action for MS and also on social care and carers. She’s worked at the MS Society for a year and a half, and was previously at the MND Association and National Voices.

Executive Director of C6 Digital, London based agency

Emily has worked at Guide Dogs for the Blind Association since 2019, working on a range of campaign areas to empower people with vision impairments to live the life they choose. Prior to this, Emily working in parliament and severed as a borough councillor.

Brani Milosevic ia a digital consultant and coach at https://www.digitalleadership.ltd/
She helps individuals, teams and organisations to learn how to seize the opportunities offered by digital and navigate its challenges.
Brani set up the Digital Leadership Forum, is an NCVO trainer, a CharityComms mentor and a qualified executive coach.

Rhiannan Sullivan is the Vice President of strategy and partnerships of social action network, Care2.com. Over the past 10+ years, she has worked with hundreds of UK and EU charities helping them grow and develop their digital fundraising programmes. Prior to working for Care2, Rhiannan worked at then political campaigning agency Blue State Digital, a global leading digital strategy agency who has helped many organisations build and engage online communities, clients included political and advocacy campaigns, non-­‐profit organisations, cultural institutions and global consumer brands.

Calum manages social, email and some digital campaigns at CPRE, and is CPRE’s expert Engaging Networks user, working on development and helping other teams make the most of the platform. Happiest working on campaigns for change or rambling around in the countryside.

Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported over two dozen organizations on Engaging Networks - helping them to maximize their digital engagement using this powerful platform. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.

I joined the Woodland Trust in 2018 and now lead on policy and engagement campaigns working to improve protection, restoration and high quality creation of woods and trees. Prior to campaigning for trees, I worked in Peterborough, tackling fuel poverty in the community. I care deeply about the climate and nature crises and the many, intersectional impacts and solutions. Endlessly inspired and energised by the dedication and passion of our supporters and the public who take action time and time again.

Hannah Mudge is Digital Innovation Manager at The Leprosy Mission England and Wales and has had the privilege of seeing the 147-year-old international development charity evolve over the last decade, from sending out its first online fundraising appeal to achieving record levels of income despite the challenges faced since the start of the pandemic. She is based in Peterborough and enjoys running, cooking and reading in her limited spare time when not parenting two lively boys. During 2020 she added ‘homeschooling’ to her skillset although what Ofsted rating she would achieve is probably best left to the imagination.

I am a campaigner in the Woods Under Threat team at the Woodland Trust. My role is to help protect ancient woods and trees from damaging developments across the UK. Ancient woods and trees are irreplaceable, so we work hard to stop any further loss of these precious habitats and ensure they are protected for the benefit of people and wildlife.

Matt Strong is the Campaigns and Engagement Officer for the Ramblers.

He has recently run campaigns on increasing the number of new green walking routes in some of our biggest cities, including London and Manchester. He has also been leading on the Ramblers’ campaigns work around the Environment Bill. Matt has a background in politics after spending a decade as an elected councillor on Manchester City Council and having previously worked for two Members of Parliament and a political party.

Claire Warner is a former charity Fundraising Director & Senior Leader, turned Culture & Wellbeing consultant.

It was in trying to throw herself back into her beloved Fundraising Director role after 12 months' treatment for aggressive breast cancer, that Claire realised the focus & memory loss and heart condition side effects she'd been left with after her treatment, plus the life-changing experience of the illness itself, meant (guttingly!) a 300% commitment, 50+hours a week Fundraising Director role was no longer an option.

On looking into what others do in this situation, Claire discovered the field of workplace wellbeing, the research work of Prof Cary Cooper, the Gallup Organisation and Simon Sinek, and hasn't looked back since.

In 2018, Claire created her own piece of research into the wellbeing of fundraisers and when it concluded in 2019, over 700 fundraisers had taken part. The results of the research were used to further inform and refine the work Claire does with organisations and individuals in the charity sector.

In 2020 Claire won the Best Digital Leader Award at the Social CEO Awards and in 2021 curated the first Charity Wellbeing Summit.

Today, Claire works on organisational culture and wellbeing projects with charities and offers coaching and mentoring programmes to sector professionals.

Becky has spent the last decade building people power and people-powered movements to hold the most powerful to account for a fairer, more just, and cleaner future.
She helped build 38 Degrees UK into a movement of over 1 million citizens and led many of the biggest campaigns. As part of OPEN’s senior team, she helped build and sustain a network across 19 different countries, by supporting, coaching, and building fast-growing digitally facilitated organisations.

She's currently Senior Strategist at The Sunrise Project leading the Global Banks Program and building grassroots activism on finance around the world. She’s on the board of Skiftet, Sweden’s biggest online campaign community and Left Foot Forward in the UK.

Andrew Taylor-Dawson is Development Manager at Liberty, where he leads on member and support engagement. He has been in fundraising for around 13 years. In this time he has worked in the human rights, homelessness and social justice sectors as well as having been a freelance consultant.

He has held board positions with Global Justice Now and the adoption support organisation We Are family.

Rebecca is a Digital Project Manager, who recently led the redesign and redevelopment of The Children's Society's website.

Rebecca worked closely with senior stakeholders, subject matter experts, and digital agencies to create a new platform that demonstrates the organisation's refreshed vision, mission and brand. There has already been astounding results in the 6-months since launch.

I have worked as a web developer for about 20 years and for Which? since 2015, primarily on their WordPress sites. This has involved integration with a variety of different APIs, most recently the Engaging Networks API, along with the creation of APIs to allow sites to talk to one another.

Glyn Thomas is a digital strategist and web developer. He built his first website in 1997 and has been working in digital communications since 2002.

For the past 12 years, Glyn has almost exclusively worked with charities and non-profit organisations. Almost all the projects he works on are focused around campaigning, fundraising or supporter recruitment, and often a mixture of all three.

Now based in Berlin, Glyn works with organisations in the UK, Europe and North America.

Rhian is the Strategic Programme Manager for Physical Activity at Versus Arthritis. Alongside Sport England under the Richmond Group ‘Movement for All’ programme, Rhian is co-developing a long-term, sustainable programme to support those living with Musculoskeletal conditions to increase their physical activity levels and improve their quality of life. Rhian has over 15 years’ experience of supporting people with long term health conditions to become more active. She is passionate about prevention, working in partnership and using an effective knowledge base to create impactful change at scale.

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

Mary Margaret Callahan is the Chief Mission Officer for Pet Partners, where she is responsible for leading mission delivery including the therapy animal program and grassroots advocacy program. She joined Pet Partners in 2013 and has worked to establish the organization as both an influencer and a resource within the animal-assisted intervention (AAI) and human-animal bond (HAB) community. In 2018 she was named one of PetAge Magazine’s Women of Influence. Mary Margaret lives on a small farm outside Seattle with her husband, daughter and menagerie of animals including dogs, cats, guinea pigs, chickens, goats and miniature donkeys.

Joe Derry Hall is a freelancer working on creative digital and communications. His interests include tech innovation, upending power and reimagining different futures. Joe has been the winner of a Mozilla Creative Media Award and the joint winner of a BAFTA digital award. He was previously in-house in campaigning and communications roles at Amnesty International, the Climate Coalition, the Ecocide campaign, Save the Children, Scope and others. He is one of the initiators of Right Way Up, an experiment to create a radical, practical new vision for the social change sector.

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.