ENCC-X Spring 2021 agenda

The event will run for two and a half days from 25-27 May 2021.
Tuesday 25 May 2021 – half-day, 2pm-5pm BST (9am-12pm EDT)
Wednesday 26 May 2021, 10am-5pm BST (5am-12pm EDT)
Thursday 27 May 2021 10am-5pm BST (5am-12pm EDT)

Ticket information

Please note this agenda is subject to change.

Jump to: Day 1 | Day 2 | Day 3

Day 1: Tuesday 25th May 2021 (HALF DAY), 13:45 – 17:00

All times are in UK time (BST)

Hopin is open, get settled and connect in the chat before we start. Stage & Sessions are closed.

Welcome to the Engaging Networks Community Conference 2021! What to expect for the days ahead.

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Keynote : What lies in the year ahead?

Our Founder and CEO Graham will take you through the highlights of the year

Graham Covington, Founder & Chief Executive Officer, Engaging Networks

How the Children’s Society launched a new website that resulted in a 636% increase in the number of users who made a donation

Users found the previous site difficult to navigate, our organisational purpose wasn’t clear enough, there was too much content, and the look and feel was outdated. This is how we turned things around.

Rebecca Martin, Digital Project Manager, The Children’s Society

How we changed the law

Refuge share the success of their recent campaign The Naked Threat which successfully made threatening to share intimate images a criminal offence. A huge part of the campaign was driving supporters towards a e-campaign page where they could e-mail targeted government ministers. Refuge had around 45k supporters take part and send emails.

Anna Chowcat, Digital Manager, Refuge

A breakout session to discuss the previous two case studies. Put your questions to our speakers!

Check out the Expo Hall and Network with other attendees.

Our panelists discuss the unique challenges of working internationally.

Chaired by Michael Austin, International Client Success Manager, Engaging Networks

Panelists:
Rhiannan Sullivan, Vice President, Strategy & Partnerships, Care2
Becky Jarvis, Senior Strategist, The Sunrise Project
Joanne Dunsford, Global Director of Supporter Insights, Operations and Experience, Animals Asia

In this session, Ben Childers, Senior Director of Global Client Success at Engaging Networks, will discuss the latest trends and patterns that are leading to a dramatic increase in burnout. He will also provide tools for leaders and employees on how to manage burnout.

Ben Childers, Senior Director of Global Client Success, Engaging Networks

We finish our first day with a 10 minute meditation.

Lead by:

Eric Rubin, Director of Business Development, Engaging Networks

Wrap up, what to expect tomorrow and close

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Day 2: Wednesday 26th May 2021, 9am-5pm

All times are in UK time (BST)

Hopin is open, get settled and connect in the chat before we start. Stage & Sessions are closed.

Welcome to the Engaging Networks Community Conference 2021! What to expect for Day 2.

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Stopping the spammers: from phishing scam to security plan
Gwynne Dixon, Development Operations Engineer, Engaging Networks
Without proper security measures in place, spammers can send content in emails to compromised lists of unsolicited email addresses through the web forms on your Engaging Networks pages. We look at how they they’re able to do this and potentially damage your organisation’s reputation in the process, before diving into the security features on the Engaging Networks platform that you can use to stop them in their tracks.

Academy 3.0 – The Evolution Of Engaging Networks Training
Simon Dunant, Director of Online Learning, Engaging Networks
The Engaging Networks Academy is evolving. Our brand new online training centre for clients and partners launches in May 2021. Join this session for a tour of the new platform and find out how it will help your teams.

CPRE star count : 2021 case study

CPRE supporters were asked to count the number of stars they could see in the night sky, and then submit it via an Engaging Networks form. This year was a record year – largely driven by social shares. And for the first time, supporters were presented with a customised thank you image for sharing which included the number of stars they had seen.

Calum McGregor, Digital Engagement Officer, CPRE the Countryside Charity
Joe Derry Hall, Digital Creative, Root to Branch Communications

Turning a technical tree strategy into an accessible call to action

How we used an email to target action to generate in depth, personalised responses to a technical consultation and avoided submissions being counted as one repeated response.

Naomi Tilley, Lead Campaigner – Policy & Engagement & Nicole Hillier, Campaigner – Woods Under Threat, The Woodland Trust

A breakout session to discuss the previous two case studies. Put your questions to our speakers!

Fundraising tips and tricks
Marta Fornal, Head of Client Support (UK), Engaging Networks
Learn how to set up mobile giving with digital wallets (Apple Pay, Google Pay, PayPal One Touch) and explore how to encourage supporters to cover processing fees with our new fee cover features.

Breaking the rules, digital fundraising during a pandemic

Rhiannan Sullivan and Andrew Taylor-Johnson will demonstrate how different organisations adapted, broke their own rules, and implemented successful survival strategies that we can all learn from moving forward. Human rights charity Liberty & global conversation and wildlife NGO Fauna and Flora International heavily ramped up their email acquisition and engagement efforts throughout the pandemic and largely through unique email journeys and digital strategies that used advocacy-based lead generation, content testing & optimisation, rule-breaking, and grit, these organisations’ efforts saw staggering results. You’ll get insights and lessons learnt and what can happen when you break either your own set or industry-established rules.

Rhiannan Sullivan, VP, Strategy & Partnerships, Europe, Care2
Andrew Taylor-Dawson, Development Manager, Liberty

An acquisition project to engage new audiences with a little-known issue

With the opportunity to run their biggest and most ambitious campaign yet, The Leprosy Mission wanted to engage new audiences with their cause: one that many people don’t know much about. Find out how they learned from past mistakes and worked with Forward Action on a Facebook acquisition project.

Hannah Mudge, Digital Innovation Manager, The Leprosy Mission
Meg Lawrence, Digital Strategy Manager, Forward Action

A breakout session to discuss the previous two case studies. Put your questions to our speakers!

Email Marketing Automations: Jump to journey

Join this workshop to explore the EMA tool, and how to set up different automations based on different criteria. We will explore jump to journey, and how to implement that with welcome series automations.

Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks

Seamless supporter journeys – from localised data to crowdfunding

The results of The Ramblers’ Don’t Lose Your Way crowdsourcing campaign gave them a perfect data set to engage supporters in their work on a local level. By using a postcode lookup tool, alongside the newly added fundraising module, they were able to create a seamless supporter journey in Engaging Networks to drive donations.

Matt Strong, Campaigns and Engagement Officer, The Ramblers

Petition to policy change : supermarket delivery slots for people with sight loss

In this case study, The Guide Dogs will examine how supporter actions can help a policy issue break into a crowded news cycle during the pandemic.

Emily Horsfall
Public Affairs, Policy and Campaigns Officer, The Guide Dogs

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers!

Networking and the Expo Hall

Ready, Set, Meet
John Siemiatkoski, Sales Engineer, Engaging Networks
We’ll catch you up on all the recent and upcoming additions to the Events module, including add-to-calendar links, split receipting , and Zoom integration.

Showing actions on a map using the REST API
Iain Ure, Front-end Developer, Engaging Networks
Join Iain as he explains how to plot supporter actions on a map from the ENS REST API using a Node JS server, geocoding APIs and a mapping library. This will be a technical session intended for agencies and digital teams.

How to send postcards to your targets, using Engaging Networks and ClickSend

Creating online advocacy that is engaging and impactful isn’t easy – supporters are overloaded with petitions and email to targets; whilst targets getting the same email multiple times can only go so far. By asking supporters to send physical postcards, you put a fun and creative twist on the classic ‘email to target’ and also create an impactful and personal experience for the target.

Jack Segal (C6 Digital) discusses building a Postcard tool for Greenpeace’s Transform Transport campaign, that integrates with ClickSend to send the physical postcards.

Whilst this talk is focused on sending postcards with ClickSend, it also gives a high level introduction to integrating EN with other tools / platforms to enhance your campaigning offerings.

Jack Segal, Executive Director, C6 Digital

Email to Target – taking it local

For their recent Too Much to Lose campaign on rehabilitation services, the MS Society used the letter to editor tool as a secondary local action for their most engaged campaigners to take, after a national campaign action and ask. They’ve also been trialling a series of blank Email to Target actions for campaigners to personalise with their own campaign issues and messages for our new local campaigning programme, Local Action for MS as tools to connect people to their decision-makers in a completely customisable way.

Hannah West, Senior Campaigns Officer & Ellen Buckerfield, Campaigns Manager, MS Society

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers!

Networking and the Expo Hall are open!

P2P PFP
John Siemiatkoski, Sales Engineer, Engaging Networks
In Peer-to-Peer Past, Present, and Future, we will highlight some client successes with peer-to-peer fundraising, how your organization can get started now, and preview the plans for a new peer-to-peer engagement platform.

Email-to-target: Creating your own custom database, and more.
Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks
You may be familiar with using our postcode enabled databases for building email-to-target campaigns, but this session will focus on building your own custom database, utilising a match field instead of a postcode to identify targets to contact.

30k in 30 days!

Using Engaging Networks to deliver great results in a charity with limited IT resource.

Peter Ward, Programme Manager, 24-7 Prayer

Graham showcases some incredible results using machine learning

Graham Covington, CEO & Founder, Accessible Intelligence

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers here!

The five disciplines of highly effective teams

A year of lockdowns, fear of the pandemic and working at home has been challenging for individuals and teams. As we are looking at better times ahead (but still not totally back to normal), now may be the right moment to put some time aside to develop your team. Because – there is much more to it than getting on with your teamsters!

High-performing teams have a shared purpose, clarity around individual roles and vibrant culture with healthy tension and support for each other. They have a good understanding of what they are delivering for other teams and the organisation as well as strong relationships with stakeholders. And in the middle of it all, high-performing teams constantly learn and optimise how they work.

In this session Brani will introduce the five disciplines of high-performing teams and share frameworks and tools you can use to plan and work with your own team.

Brani Milosevic, Digital Leadership Ltd

Wrap up, what to expect tomorrow and close.

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Day 3: Thursday 27th May 2021, 9am-5pm

All times are in UK time (BST)

Hopin is open, get settled and connect in the chat before we start. Stage & Sessions are closed.

Welcome to the Engaging Networks Community Conference 2021! What to expect for Day 3.

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Fundraising tips and tricks
Marta Fornal, Head of Client Support (UK), Engaging Networks
Find out the best ways to enhance your donors’ fundraising experience!

TBC

Bryony Walker, Digital Advocacy and Engagement Expert, UNISON

Helping Supporters Tell Their Story

Pet Partners celebrates “National Therapy Animal Day” on April 28 each year. This year, the organization charged supporters with promoting the day by sending personalized requests to local leaders seeking official proclamations. Learn how we created “mad libs” style Email to Target pages to help supporters create truly personal messages to their elected officials.

Brandon Fuller, Owner, We Raise the Roots
Mary Margaret, Chief Mission Officer, Pet Partners

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers!

Stopping the spammers: from phishing scam to security plan
Gwynne Dixon, Development Operations Engineer, Engaging Networks
Without proper security measures in place, spammers can send content in emails to compromised lists of unsolicited email addresses through the web forms on your Engaging Networks pages. We look at how they they’re able to do this and potentially damage your organisation’s reputation in the process, before diving into the security features on the Engaging Networks platform that you can use to stop them in their tracks.

Wellbeing workshop with Claire Warner

Claire Warner helps charities and non-profits organisations to recognise the true value and benefit of putting culture and wellbeing at their core, and them helps them to do so. In this presentation and workshop, Claire will bring us her insights and tips on workplace wellbeing. A must for anyone who has recently worked through a global pandemic! (Hint : that’s all of us).

Claire Warner
Non-profit Workplace Wellbeing and Culture Consultant & Curator of the Charity Wellbeing Summit

Connecting WordPress to Engaging Networks

How to use the EN API to integrate with WordPress websites.

Paul Jenkins, Senior Developer, Which?

Building on Engaging Networks

Creating new features and functionality to extend what’s available in Engaging Networks to maximise your campaigning and fundraising impact.

Glyn Thomas, Director, Root to Branch Communications
Joe Derry Hall, Root to Branch Communications

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers!

Networking and the Expo Hall

Email Marketing Automations: Jump to journey

Join this workshop to explore the EMA tool, and how to set up different automations based on different criteria. We will explore jump to journey, and how to implement that with welcome series automations.

Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks

How to Test and Optimise Your Way to Incredible Results

AB testing your landing pages can deliver huge benefits. It can create a better experience for your supporters, and help you drive more signatures, actions and donations. In this workshop, we’ll cover why you should optimise your pages, examples of campaigns where AB testing has made a huge difference, and how to start generating ideas for tests and then prioritise them. We’ll also include practical tips on how to run AB tests within Engaging Networks.

Anne Clark, Senior Strategist, Forward Action
Chloe Green, Head of Creative, Forward Action

P2P PFP
John Siemiatkoski, Sales Engineer, Engaging Networks
In Peer-to-Peer Past, Present, and Future, we will highlight some client successes with peer-to-peer fundraising, how your organization can get started now, and preview the plans for a new peer-to-peer engagement platform.

Email-to-target: Creating your own custom database, and more.
Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks
You may be familiar with using our postcode enabled databases for building email-to-target campaigns, but this session will focus on building your own custom database, utilising a match field instead of a postcode to identify targets to contact.

Reasons to be cheerful. How others are raising even more money and changing politics in the midst of chaos

What good news is there for fundraisers and campaigners during – and following – the pandemic? Rachel Collinson, Donor Whisperer, looks at emerging digital trends and winners. Which ones will work for you? Find out in this session.

Rachel Collinson, Owner, The Donor Whisperer

Rapid innovation, explosive list growth and fundraising in an emergency.

When COVID-19 reached the UK, all of a sudden people with asthma started to take their condition seriously! At a time of widespread panic and fear, Asthma UK was able to provide reassurance and support to people with asthma when they needed it most. This rapid response grew an organic email list of 100,000 people and raised £80,000 by giving supporters what they needed most…. trustworthy and credible information.

Joe Aldrich, Senior Acquisition Manager, Asthma UK & British Lung Foundation Partnership
Eugene Flynn, Director of Possibilities, 54 Degrees

Breakout sessions to discuss the previous two case studies. Submit your questions here!

Networking and the Expo Hall

Ready, Set, Meet
John Siemiatkoski, Sales Engineer, Engaging Networks
We’ll catch you up on all the recent and upcoming additions to the Events module, including add-to-calendar links, split receipting , and Zoom integration.

Showing actions on a map using the REST API
Iain Ure, Front-end Developer, Engaging Networks
Join Iain as he explains how to plot supporter actions on a map from the ENS REST API using a Node JS server, geocoding APIs and a mapping library. This will be a technical session intended for agencies and digital teams.

Switching to Engaging Networks in 5 Weeks

Why we moved, how we moved and the difference the switch has made

Shaun Roberts, Head of Campaigns & Digital, Unlock Democracy

Turbocharging Engaging Networks Page Templates

Do you have “Template Anxiety,” “Page Envy,” or worry you might not be tracking the right metrics for your campaign? Do you want to go beyond just best practices? Then this session is for you.

Bryan Casler, Vice President of Strategy, 4Site Studios

Breakout sessions to discuss the previous two case studies. Put your questions to our speakers!

P2P Success for Huntsman Cancer Foundation

Looking to take their Huntsman Challenge P2P Fundraiser to the next level, The Huntsman Cancer Foundation partnered with Firefly Partners to reach a bigger audience and increase donations. Learn how they completely customized their P2P fundraising pages and took their marketing to the next level in order to achieve bigger success!

Jen Frazier, Founder + CEO, Firefly Partners
Jackie Brakey, Director of Integrated Communications, Huntsman Cancer Foundation

Wrap up, where to find content after the conference, and close

Corin Hartley-Pearce, Director of Account Services, Engaging Networks

Chloe Green is a copywriter and digital campaigner with almost a decade of experience in the charity and political sectors. She’s delivered campaigns, copy and consultancy for a raft of good eggs including Anthony Nolan, the National Union of Students, St Mungo’s, and Hillary for America. She was Social Media Manager at the Labour Party between 2016–2019 and now she’s Head of Creative with the lovely team at Forward Action. She leads on fundraising emails, UX copy, and all creative facilitation. She’s an expert in email list growth, digital strategy, organic and paid-for social media, and digital mobilisation.

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.
In 2013 she became the 'Donor Whisperer' and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.
Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom - and that's just the last year.
She also feels weird writing about herself in the third person.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Hannah is Senior Campaigns Officer at the MS Society, working on their local campaigning programme, Local Action for MS and also on social care and carers. She’s worked at the MS Society for a year and a half, and was previously at the MND Association and National Voices.

Executive Director of C6 Digital, London based agency

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

Mary Margaret Callahan is the Chief Mission Officer for Pet Partners, where she is responsible for leading mission delivery including the therapy animal program and grassroots advocacy program. She joined Pet Partners in 2013 and has worked to establish the organization as both an influencer and a resource within the animal-assisted intervention (AAI) and human-animal bond (HAB) community. In 2018 she was named one of PetAge Magazine’s Women of Influence. Mary Margaret lives on a small farm outside Seattle with her husband, daughter and menagerie of animals including dogs, cats, guinea pigs, chickens, goats and miniature donkeys.

Joe Derry Hall is a freelancer working on creative digital and communications. His interests include tech innovation, upending power and reimagining different futures. Joe has been the winner of a Mozilla Creative Media Award and the joint winner of a BAFTA digital award. He was previously in-house in campaigning and communications roles at Amnesty International, the Climate Coalition, the Ecocide campaign, Save the Children, Scope and others. He is one of the initiators of Right Way Up, an experiment to create a radical, practical new vision for the social change sector.

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.

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