ENCC-X 2020 SCHEDULE PREVIEW

ENCC-X 2020 SCHEDULE PREVIEW

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Monday, October 19, 2020

Time (EST)
Case-study Title and Presenters
12:00 – 12:45 Reception is open – join us for networking and visit our Platinum sponsor’s booth — Firefly Partners
12:45 – 1:00 ENCC-X Kicks Off!
1:00 – 1:40
The Next Generation of Marketing Automations
Angela Stoutenburgh, Digital Fundraising Strategist, Rainforest Action Network & Graham Covington, Founder & CEO, Accessible Intelligence & Engaging Networks
TBD
Paul Bradley, Chief Campaigns Manager, National Farmers’ Union
1:40 – 2:00 BREAKOUTS, EXPO HALL & NETWORKING
2:00 – 2:50
Virtual Event Success Story: Raising $1 Million on Engaging Networks
Carly Samuelson, Senior Consultant & Molly Kelly, Vice President – Digital Services, Zuri Group
quick favor – How White Coat Waste Reactivated 86,718 Lapsed Supporters
Brandon Fuller, Owner and Chief Strategist, Raise the Roots & Mackie Burr, Director of Digital and Grassroots Development, White Coat Waste
Small Steps, Great Leaps – developing a digital programme for recruiting and retaining new supporters TITLE TBC – Pre recorded
Jo Felgate, Head of Supporter Fundraising, Refuge & Anne Clark, Digital Strategy Manager and  Meg Lawrence, Digital Strategist, Forward Action
2:50 – 3:10 BREAKOUTS, EXPO HALL & NETWORKING
3:10 – 3:20 Comfort Break
3:20 – 4:00
A Tale of Two Middlewares
Maan Sacdalan, Director of Digital and Database Management & Alan Gordon, Senior Director of Data, Analytics and Operations, National Trust for Historic Preservation
How to build page templates that marketers, split testers, and today’s digital comms teams will love
Bryan Casler, Vice President of Digital Strategy, 4Site Studios
4:00 – 4:20 BREAKOUTS, EXPO HALL & NETWORKING
4:20 – 5:10
Building a solid foundation for growth – Firefly Partners & CURE Childhood Cancer
Leslie Beck, Senior Web Developer – Non profit software & Patrick DeGuilian, Senior Project Manager & Team Lead, Firelfy Partners & Munaa Shariff, Database Manager, CURE Childhood Cancer
API ≠ Integration – A Guide to Intelligent Communication between Technology Platforms
Karen Engstrom, Vice President of Product,  and Lucas Cunningham, Director of Software Development, ROI Solutions & John Abdullah, Associate Director – Constituent Product, Oxfam America
Trick or Treat: 10 sweet ways to improve your pages
Morgan Radbourne & Joe Gallant, Account Services Managers, Engaging Networks
5:10 – 5:30 BREAKOUTS, EXPO HALL & NETWORKING
5:30 – 6:30 HAPPY HOUR

Tuesday, October 20, 2020

Time (EST)
Digital Leadership Presentations
Product Workshops and Presenters
9:00 – 9:45 Reception is open – join us for networking and visit our Expo Hall
9:45 – 10:00 ENCC-X Day 2 Kicks Off!
10:00 – 10:40
The Big Pivot: How to Make the Right Changes, for the Right Reasons, and Fast Marketing automation for Lapsed DonorsJohn Siemiatkoski
Gina VanderLoop, President & CEO, ROI Solutions and Dane Grams, Membership Director, Human Rights Campaign
Top tips for managing digital change Marketing automation for UpsellsJohn Siemiatkoski
Brani Milosevic, Founder & Digital Consultant, Digital Leadership
10:40 – 11:00 BREAKOUTS, EXPO HALL & NETWORKING
11:00 – 11:40 How Human 2 Human Digital Can Transform Your Work SMS – Integrating Text into your EN Campaigns in all the WaysJenn Morrison
Jen Frazier, President, Firefly Partners
What’s new for donation pages?Jenn Morrison
The Conscious Creative
Kelly Small, Executive Creative Director, Grassriots Salesforce and Engaging Networks : Connector 2.0Dan Syzmczak
11:40 – 12:00 BREAKOUTS, EXPO HALL & NETWORKING
12:00 – 12:30 LUNCH AND NETWORKING
12:30 – 1:10 Building Authentic Digital Brands: How to not seem like a bot, a skeezy influencer, a corporate shill, a sellout, a false messiah. Lessons from the for-profit media world New Ways to Pay – Gateways, Wallets and How to Get Peoples’ MoneyJenn Morrison
David Plotz
Click to Call CampaignsSam Louk
Transforming Digital Organizations
Graham Covington, Founder & CEO, Engaging Networks Integrating Symbolic Giving into your Fundraising Program — John Siemiatkoski
1:10 – 1:30 BREAKOUTS, EXPO HALL & NETWORKING
1:30 – 2:10 From paper to pixels : how to reignite your fundraising engines Events 2.0 – What’s New and How to VirtualizeJenn Morrison
Erik Rubadeau, Founder & CEO, Yeeboo Digital
The Value of an Integrated Constituent Digital Footprint Using the Hub to Pump up your SupportersJohn Siemiatkoski
Steve Kehrli, Vice President of Development, PETA
2:10 – 2:30 BREAKOUTS, EXPO HALL & NETWORKING
2:30 – 2:45 COMFORT BREAK
2:45 – 3:30 Integration is more than email and direct mail: What we’ve learned about multichannel fundraising in the last year Multichannel Tracking and Marketing ChannelsJohn Siemiatkoski
Mwosi Swenson, President & CEO, Mal Warwick Donordigital
One-Click donations ProductSam Louk
Donor Led Fundraising
Karen Cheung, Director of Marketing, American Indian College Fund
3:30 – 3:50 BREAKOUTS, EXPO HALL & NETWORKING
3:50 – 4:30 Does Your Nonprofit Have ‘Unsolvable’ Problems? Learn to Fix Them with the 4P Framework! Visual Reports : The new Report BuilderJenn Morrison
Maureen Wallbeoff
Let’s never use the term ‘digital transformation’ again, and other short (and loving!) rants, tips and predictions about the nonprofit sector’s relationship with digital
Data In / Data Out : Making the most of Engaging Networks Services (ENS) and APIDan Syzmczak
Ryann Miller, Director of Partnerships, Grassriots
4:30 – 4:50 BREAKOUTS, EXPO HALL & NETWORKING
4:50 – 5:00 WRAP UP DAY 2

WEDNESDAY, OCTOBER 21, 2020

Time (EST)
INNOVATIONS IN DIGITAL CAMPAIGING Presentations
Product Workshops and Presenters
9:00 – 9:45 Reception is open – join us for Networking and visit our Expo Hall
9:45 – 10:00 ENCC-X Day 3 Kicks Off!
10:00 – 10:40 The Future is Now! All Is Not Lost Visual Reports : The new Report BuilderJenn Morrison
Chris Carter, President, Candela Strategies
Rapid Response for the Apocalypse Data In / Data Out : Making the most of Engaging Networks Services (ENS) and APIDan Syzmczak
Allyson Kapin, Co-Founder, Rad Campaign
10:40 – 11:00 BREAKOUTS, EXPO HALL & NETWORKING
11:00 – 11:40 Successful campaigning in the wake of COVID-19 : Innovative approaches to be successful online Multichannel Tracking and Marketing Channels John Siemiatkoski
Michael Hoffman, CEO, Gather Voices
How can digital, marking automation and surveys find million dollar gifts from $50 dollar donors? One-Click donations Product : Page-builderSam Louk
Michael Johnston, Founder and President, HJC Media
11:40 – 12:00 BREAKOUTS, EXPO HALL & NETWORKING
12:00 – 12:30 LUNCH AND NETWORKING
12:30 – 1:00 Confessions of a Copywriter Events 2.0 – What’s New and How to Virtualize — Jenn Morrison
Lisa Kaneff, Principal & Creative Consultant, Next Chapter Consulting
Using Digital Engagement to Drive Loyalty Using the Hub to Pump up your SupportersJohn Siemiatkoski
Rachel Kottler, Digital Account Director, Lautman Maska Neill & Company
1:00 – 1:20 BREAKOUTS, EXPO HALL & NETWORKING
1:20 – 2:10 Panel : Diversity, Equity, Inclusion & Anti-Racism (+ Q&A) New Ways to Pay – Gateways, Wallets and How to Get Peoples’ MoneyJenn Morrison
Chaired by Eric Rubin, Director of Business Development, Engaging Networks
Panelists:
Alsa Bruno, Creator, Youthworker & Festival Director
Lisa Kanneff, Principal & Creative Consultant, Next Chapter Consulting
Meghan Trowbridge, Senior Copywrtier, Mozilla
Click to Call CampaignsSam Louk
Making your fundraising creative anti-racist Integrating Symbolic Giving into your Fundraising Program John Siemiatkoski
Karen Hopper, Senior Digital Strategist, M+R
2:10 – 2:30 BREAKOUTS, EXPO HALL & NETWORKING
2:30 – 2:45 COMFORT BREAK
2:45 – 3:30 Digital Accessibility Strategies for a More Inclusive World SMS – Integrating Text into your EN Campaigns in all the WaysJenn Morrison
Angela Guzman, Vice President of Digital Strategy, K2D Strategies
A Return to Form(s): Simplicity as Innovation What’s new for donation pages?Jenn Morrison
Mathew Harkins, Director of Projects & Strategy, The Engage Group
Your Reputation Precedes You: Basics of Email Deliverability For Your Hardest Working Channel Salesforce and Engaging Networks : Connector 2.0Dan Syzmczak
Van Do, Chapman Cubine Allen + Hussey
3:30 – 3:50 BREAKOUTS, EXPO HALL & NETWORKING
3:50 – 4:30 If it ain’t broke, keep testing! Iterative Design with Donation Forms Marketing automation for Lapsed DonorsJohn Siemiatkoski
Sarah Fargusson, Project Manager & De’Yonté Wilkinson, Developer, Cornershop Creative
WordPress Modular Templates – The Easiest WordPress Site You’ve Ever Managed Marketing automation for UpsellsJohn Siemiatkoski
Colleen Campbell, Senior Digital Strategist & Jake Mason, Technical Lead, Firefly Partners
4:30 – 4:50 BREAKOUTS, EXPO HALL & NETWORKING
4:50 – 5:00 CONFERENCE WRAP UP
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