ENCC-X 2020 SCHEDULE PREVIEW
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Monday, October 19, 2020
Time (EST) |
Case-study Title and Presenters |
| 12:00 – 12:45 | Reception is open – join us for networking and visit our Platinum sponsor’s booth — Firefly Partners |
| 12:45 – 1:00 | ENCC-X Kicks Off! |
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1:00 – 1:40
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The Next Generation of Marketing Automations |
| Angela Stoutenburgh, Digital Fundraising Strategist, Rainforest Action Network & Graham Covington, Founder & CEO, Accessible Intelligence & Engaging Networks | |
| TBD | |
| Paul Bradley, Chief Campaigns Manager, National Farmers’ Union | |
| 1:40 – 2:00 | BREAKOUTS, EXPO HALL & NETWORKING |
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2:00 – 2:50
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Virtual Event Success Story: Raising $1 Million on Engaging Networks |
| Carly Samuelson, Senior Consultant & Molly Kelly, Vice President – Digital Services, Zuri Group | |
| quick favor – How White Coat Waste Reactivated 86,718 Lapsed Supporters | |
| Brandon Fuller, Owner and Chief Strategist, Raise the Roots & Mackie Burr, Director of Digital and Grassroots Development, White Coat Waste | |
| Small Steps, Great Leaps – developing a digital programme for recruiting and retaining new supporters TITLE TBC – Pre recorded | |
| Jo Felgate, Head of Supporter Fundraising, Refuge & Anne Clark, Digital Strategy Manager and Meg Lawrence, Digital Strategist, Forward Action | |
| 2:50 – 3:10 | BREAKOUTS, EXPO HALL & NETWORKING |
| 3:10 – 3:20 | Comfort Break |
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3:20 – 4:00
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A Tale of Two Middlewares |
| Maan Sacdalan, Director of Digital and Database Management & Alan Gordon, Senior Director of Data, Analytics and Operations, National Trust for Historic Preservation | |
| How to build page templates that marketers, split testers, and today’s digital comms teams will love | |
| Bryan Casler, Vice President of Digital Strategy, 4Site Studios | |
| 4:00 – 4:20 | BREAKOUTS, EXPO HALL & NETWORKING |
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4:20 – 5:10
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Building a solid foundation for growth – Firefly Partners & CURE Childhood Cancer |
| Leslie Beck, Senior Web Developer – Non profit software & Patrick DeGuilian, Senior Project Manager & Team Lead, Firelfy Partners & Munaa Shariff, Database Manager, CURE Childhood Cancer | |
| API ≠ Integration – A Guide to Intelligent Communication between Technology Platforms | |
| Karen Engstrom, Vice President of Product, and Lucas Cunningham, Director of Software Development, ROI Solutions & John Abdullah, Associate Director – Constituent Product, Oxfam America | |
| Trick or Treat: 10 sweet ways to improve your pages | |
| Morgan Radbourne & Joe Gallant, Account Services Managers, Engaging Networks | |
| 5:10 – 5:30 | BREAKOUTS, EXPO HALL & NETWORKING |
| 5:30 – 6:30 | HAPPY HOUR |
Tuesday, October 20, 2020
Time (EST) |
Digital Leadership Presentations |
Product Workshops and Presenters |
| 9:00 – 9:45 | Reception is open – join us for networking and visit our Expo Hall | |
| 9:45 – 10:00 | ENCC-X Day 2 Kicks Off! | |
|
10:00 – 10:40
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The Big Pivot: How to Make the Right Changes, for the Right Reasons, and Fast | Marketing automation for Lapsed Donors — John Siemiatkoski |
| Gina VanderLoop, President & CEO, ROI Solutions and Dane Grams, Membership Director, Human Rights Campaign | ||
| Top tips for managing digital change | Marketing automation for Upsells — John Siemiatkoski | |
| Brani Milosevic, Founder & Digital Consultant, Digital Leadership | ||
| 10:40 – 11:00 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 11:00 – 11:40 | How Human 2 Human Digital Can Transform Your Work | SMS – Integrating Text into your EN Campaigns in all the Ways — Jenn Morrison |
| Jen Frazier, President, Firefly Partners | ||
| What’s new for donation pages? — Jenn Morrison | ||
| The Conscious Creative | ||
| Kelly Small, Executive Creative Director, Grassriots | Salesforce and Engaging Networks : Connector 2.0 — Dan Syzmczak | |
| 11:40 – 12:00 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 12:00 – 12:30 | LUNCH AND NETWORKING | |
| 12:30 – 1:10 | Building Authentic Digital Brands: How to not seem like a bot, a skeezy influencer, a corporate shill, a sellout, a false messiah. Lessons from the for-profit media world | New Ways to Pay – Gateways, Wallets and How to Get Peoples’ Money — Jenn Morrison |
| David Plotz | ||
| Click to Call Campaigns — Sam Louk | ||
| Transforming Digital Organizations | ||
| Graham Covington, Founder & CEO, Engaging Networks | Integrating Symbolic Giving into your Fundraising Program — John Siemiatkoski | |
| 1:10 – 1:30 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 1:30 – 2:10 | From paper to pixels : how to reignite your fundraising engines | Events 2.0 – What’s New and How to Virtualize — Jenn Morrison |
| Erik Rubadeau, Founder & CEO, Yeeboo Digital | ||
| The Value of an Integrated Constituent Digital Footprint | Using the Hub to Pump up your Supporters — John Siemiatkoski | |
| Steve Kehrli, Vice President of Development, PETA | ||
| 2:10 – 2:30 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 2:30 – 2:45 | COMFORT BREAK | |
| 2:45 – 3:30 | Integration is more than email and direct mail: What we’ve learned about multichannel fundraising in the last year | Multichannel Tracking and Marketing Channels — John Siemiatkoski |
| Mwosi Swenson, President & CEO, Mal Warwick Donordigital | ||
| One-Click donations Product — Sam Louk | ||
| Donor Led Fundraising | ||
| Karen Cheung, Director of Marketing, American Indian College Fund | ||
| 3:30 – 3:50 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 3:50 – 4:30 | Does Your Nonprofit Have ‘Unsolvable’ Problems? Learn to Fix Them with the 4P Framework! | Visual Reports : The new Report Builder — Jenn Morrison |
| Maureen Wallbeoff | ||
| Let’s never use the term ‘digital transformation’ again, and other short (and loving!) rants, tips and predictions about the nonprofit sector’s relationship with digital |
Data In / Data Out : Making the most of Engaging Networks Services (ENS) and API — Dan Syzmczak
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| Ryann Miller, Director of Partnerships, Grassriots | ||
| 4:30 – 4:50 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 4:50 – 5:00 | WRAP UP DAY 2 | |
WEDNESDAY, OCTOBER 21, 2020
Time (EST) |
INNOVATIONS IN DIGITAL CAMPAIGING Presentations |
Product Workshops and Presenters |
| 9:00 – 9:45 | Reception is open – join us for Networking and visit our Expo Hall | |
| 9:45 – 10:00 | ENCC-X Day 3 Kicks Off! | |
| 10:00 – 10:40 | The Future is Now! All Is Not Lost | Visual Reports : The new Report Builder — Jenn Morrison |
| Chris Carter, President, Candela Strategies | ||
| Rapid Response for the Apocalypse | Data In / Data Out : Making the most of Engaging Networks Services (ENS) and API — Dan Syzmczak | |
| Allyson Kapin, Co-Founder, Rad Campaign | ||
| 10:40 – 11:00 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 11:00 – 11:40 | Successful campaigning in the wake of COVID-19 : Innovative approaches to be successful online | Multichannel Tracking and Marketing Channels — John Siemiatkoski |
| Michael Hoffman, CEO, Gather Voices | ||
| How can digital, marking automation and surveys find million dollar gifts from $50 dollar donors? | One-Click donations Product : Page-builder — Sam Louk | |
| Michael Johnston, Founder and President, HJC Media | ||
| 11:40 – 12:00 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 12:00 – 12:30 | LUNCH AND NETWORKING | |
| 12:30 – 1:00 | Confessions of a Copywriter | Events 2.0 – What’s New and How to Virtualize — Jenn Morrison |
| Lisa Kaneff, Principal & Creative Consultant, Next Chapter Consulting | ||
| Using Digital Engagement to Drive Loyalty | Using the Hub to Pump up your Supporters — John Siemiatkoski | |
| Rachel Kottler, Digital Account Director, Lautman Maska Neill & Company | ||
| 1:00 – 1:20 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 1:20 – 2:10 | Panel : Diversity, Equity, Inclusion & Anti-Racism (+ Q&A) | New Ways to Pay – Gateways, Wallets and How to Get Peoples’ Money — Jenn Morrison |
| Chaired by Eric Rubin, Director of Business Development, Engaging Networks | ||
| Panelists: Alsa Bruno, Creator, Youthworker & Festival Director Lisa Kanneff, Principal & Creative Consultant, Next Chapter Consulting Meghan Trowbridge, Senior Copywrtier, Mozilla |
Click to Call Campaigns — Sam Louk | |
| Making your fundraising creative anti-racist | Integrating Symbolic Giving into your Fundraising Program — John Siemiatkoski | |
| Karen Hopper, Senior Digital Strategist, M+R | ||
| 2:10 – 2:30 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 2:30 – 2:45 | COMFORT BREAK | |
| 2:45 – 3:30 | Digital Accessibility Strategies for a More Inclusive World | SMS – Integrating Text into your EN Campaigns in all the Ways — Jenn Morrison |
| Angela Guzman, Vice President of Digital Strategy, K2D Strategies | ||
| A Return to Form(s): Simplicity as Innovation | What’s new for donation pages? — Jenn Morrison | |
| Mathew Harkins, Director of Projects & Strategy, The Engage Group | ||
| Your Reputation Precedes You: Basics of Email Deliverability For Your Hardest Working Channel | Salesforce and Engaging Networks : Connector 2.0 — Dan Syzmczak | |
| Van Do, Chapman Cubine Allen + Hussey | ||
| 3:30 – 3:50 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 3:50 – 4:30 | If it ain’t broke, keep testing! Iterative Design with Donation Forms | Marketing automation for Lapsed Donors — John Siemiatkoski |
| Sarah Fargusson, Project Manager & De’Yonté Wilkinson, Developer, Cornershop Creative | ||
| WordPress Modular Templates – The Easiest WordPress Site You’ve Ever Managed | Marketing automation for Upsells — John Siemiatkoski | |
| Colleen Campbell, Senior Digital Strategist & Jake Mason, Technical Lead, Firefly Partners | ||
| 4:30 – 4:50 | BREAKOUTS, EXPO HALL & NETWORKING | |
| 4:50 – 5:00 | CONFERENCE WRAP UP | |