ENCC Toronto 2022 Sessions

Q: 09:10-9:30 am | Keynote: Our Last Two Years

Keynote: Our Last Two Years Opening keynote. Clint O’Brien President and COO Engaging Networks

Q: 10:25-10:50 am | CASE STUDY | Using Engaging Networks to mobilize for a living wage In fashion: Oxfam's #WhatSheMakes campaign

Case Study : Using Engaging Networks to mobilize for a living wage in fashion: Oxfam’s #WhatSheMakes campaign Learn how Oxfam Canada uses Engaging Networks’ Advocacy, Fundraising and Email modules to build momentum with their multifaceted What She Makes Campaign. Attiya Hirji, Digital and Community Fundraising Officer, Oxfam Canada Luna Allison, Digital Marketing Officer, Oxfam Canada Mwangala Matakala, Campaigns and Outreach Officer, Oxfam Canada

Q: 10:55-11:20 am | CASE STUDY | Building a great donor experience

Case Study : Building a great donor experience It’s more important than ever to build a great donor experience and show your donors the impact of their support. In this session, we will be exploring all Engaging Networks has to offer, from marketing automation to supporter hub. Learn tips, tricks and testing that World Animal Protection implemented that increased revenue, engagement and retention. Tiffany Oliveira , Donor Relations Manager, World Animal Protection Canada

ENCC Toronto 2022
SESSIONS

THURSDAY 11TH AUGUST 2022 8:00 am - 6:00 pm

ARRIVAL FROM 8:00 AM
DRINKS RECEPTION AT 6:00 PM

8:00-9:00 am | Conference Open

Registration, Networking and Breakfast

A delicious complimentary breakfast is available at the Museum of Contemporary Art Toronto Canada.

9:00-9:10 am | Welcome & Housekeeping

Welcome to ENCC Toronto!

Morgan Radbourne
Enterprise Account Success Manager
Engaging Networks

09:10-9:30 am | Keynote: Our Last Two Years

Keynote: Our Last Two Years

Opening keynote.

Clint O’Brien
President and COO
Engaging Networks

9:35-10:20 am | Multilingual Magic: making your campaigns work for multiple languages and locations

Multilingual Magic: making your campaigns work for multiple languages and locations

From setting up locales to vetting campaign creative that resonates across borders, these experts will cover everything you need to know about creating winning campaigns for diverse supporters.

Joe Hallissey, Senior Consultant, Zuri Group
Derek Schlereth, Digital Fundraising Specialist David Suzuki Foundation
Ryan Baillargeon, Founder & CEO, Grassriots

10:25-10:50 am | CASE STUDY | Using Engaging Networks to mobilize for a living wage In fashion: Oxfam's #WhatSheMakes campaign

Case Study: Using Engaging Networks to mobilize for a living wage in fashion: Oxfam’s #WhatSheMakes campaign

Learn how Oxfam Canada uses Engaging Networks’ Advocacy, Fundraising and Email modules to build momentum with their multifaceted What She Makes Campaign.

Attiya Hirji, Digital and Community Fundraising Officer, Oxfam Canada
Luna Allison, Digital Marketing Officer, Oxfam Canada
Mwangala Matakala, Campaigns and Outreach Officer, Oxfam Canada

10:55-11:20 am | CASE STUDY | Building a great donor experience

Case Study: Building a great donor experience

It’s more important than ever to build a great donor experience and show your donors the impact of their support. In this session, we will be exploring all Engaging Networks has to offer, from marketing automation to supporter hub. Learn tips, tricks and testing that World Animal Protection implemented that increased revenue, engagement and retention.

Tiffany Oliveira, Donor Relations Manager, World Animal Protection Canada

PRODUCT WORKSHOPS - CASE STUDIES / Q&A

11:35-11:55 | PRODUCT WORKSHOP | Leveraging Engaging Network's email marketing automations and email-to-target pages

Product Workshop: Leveraging Engaging Network’s email marketing automations and email-to-target pages

Sam Louk, Tier 1 Client Support Lead, Engaging Networks

12:00 am-12:25 pm | CASE STUDY | How Campfire Circle uses Engaging Networks to diversify their giving options

Case Study: How Campfire Circle uses Engaging Networks to diversify their giving options

From General Donation pages to Symbolic Giving Pages to Peer-to-Peer pages, Campfire Circle is always looking for new ways to leverage technology to raise funds and engage their supporters. This can be seen in examples ranging from Holiday campaigns to a bike ride from Toronto to New York City (R2NYC). Join us to learn how and why they use different page types to implement these strategies for their different campaigns.

Michael Scarlett, Officer, Digital Experience & Analytics, Campfire Circle
Michelle Guignard, Digital Manager, Campfire Circle

12:30-12:55 pm | CASE STUDY | Advantages of Engaging Networks for major peer to peer campaigns

Case Study: Advantages of Engaging Networks for major peer to peer campaigns

How switching online platforms led to our signature peer-to-peer fundraiser increasing revenue, average gift, and the general participant experience. We’ll be reviewing key features that drive the success of the program, recent achievements, challenges, and opportunities for the future.

Michael Ragsdale, Senior Manager, Holland Bloorview Kids Rehabilitation Hospital Foundation
Gregg Wade, Senior Database Administrator, Holland Bloorview Kids Rehabilitation Hospital Foundation

12:55-1:55 pm | Lunch

Join us for lunch at the Museum of Contemporary Art Toronto Canada.

1:55-2:25 pm | PRODUCT WORKSHOP | Deepen you supporter's engagement with a DIY peer to peer campaign and the Supporter Hub

Product Workshop: Deepen you supporter’s engagement with a DIY peer to peer campaign and the Supporter Hub

John Siemiatkoski, Principal Solutions Architect, Engaging Networks

2:30-2:55 pm | CASE STUDY | Two key ways to improve engagement with monthly-donors

Case Study: Two key ways to improve engagement with monthly-donors

How The Scott Mission is Leveraging the Supporter Hub and Email Marketing Automations to keep their monthly donors engaged.

Wendy Hughes, Database Administrator, The Scott Mission
Mike Hughes, Digital Media Manager, The Scott Mission
Alex Ng, Public Relations, The Scott Mission
Sania Xara, Digital Services Consultant, HJC New Media

3:00-3:25 pm | CASE STUDY | From laggards to digital fundraising experts

Case Study: From laggards to digital fundraising experts

See how one of Canada’s largest nonprofit organizations turned a direct mail-only strategy into a multi-channel strategy through digital fundraising. Through this interactive session, we’ll share two campaigns that changed our fundraising and increased revenue.

Elizabeth Banman, Director, Donor Engagement, The Salvation Army Canada and Bermuda Territory
Elio Rea, Digital Fundraising Manager, The Salvation Army Canada and Bermuda Territory

3:25-3:45 pm | PRODUCT WORKSHOP | Fundraising tools you've got to use: fee cover, Double The Donation, upsell lightboxes

Case Study: Fundraising tools you’ve got to use: fee cover, Double The Donation, upsell lightboxes

Sam Louk, Tier 1 Client Support Lead, Engaging Networks

4:00-4:45 pm | An introduction to Google Analytics 4: What you need to know about the end of Google’s Universal Analytics

An introduction to Google Analytics 4: What you need to know about the end of Google’s Universal Analytics

The current version of Google Analytics will stop working in less than a year. During this session we will look at what’s new in the latest version of Google Analytics, what’s missing in this version and why you want to set up your GA 4 account soon.

Eric Squair, Web Analytics Consultant, Data Habits

4:45 - 5:00 pm | Wrap

Morgan Radbourne, Enterprise Account Success Manager, Engaging Networks

5:00-7:00 pm | Networking Happy Hour

Networking Happy Hour

5:00 pm | - END -