How to leverage key donor segments for year-end fundraising success

Year-end giving season is a golden opportunity for nonprofits to maximize fundraising, but success hinges on how well you engage specific donor segments. Not all donors are the same, and segmenting your audience ensures that your messaging resonates and inspires action. So, how do you decide which donor segments deserve your attention? Let’s explore key […]

Segment Smart for Year-End Success

With the holidays quickly approaching, are you optimizing your year-end campaigns to connect with your key donor audiences? Learn how personalization of your approach can maximize your campaigns in our latest eGuide.

Personalizing Your Fundraising Efforts to Make More for Your Cause (ft. UNHCR Canada)

At our 2023 edition of ENCC Toronto, Shairoze Walji, Donor Acquisition Manager at UNHCR Canada, presented on how her organization creates and facilitates donor journey experiences using Engaging Networks. Shairoze discussed all the steps that UNHCR Canada follows — from initial donation, to welcome journey, to various ways to ask and test for second gifts, to keeping donors informed and feeling appreciated.

Nonprofit Data Management: 6 Tips for Keeping Your Email List Clean and Organized

nonprofit data management email tips

Updated 3/29/23 Nonprofits are proud of their communities, often reflected in their large email lists, and rightly so. However, the quality of your supporters is more important than the quantity. Now is the perfect time to do some housekeeping and start your next fundraising email off with a clean and organized list of supporters. Here […]