Creating effective email journeys to engage your supporters
Email journeys (automated sequences of emails) are a critical part of your email communications. They allow you to engage your supporters and deepen their connection to your cause. Email journeys don’t replace the importance of a solid ongoing email programme but they are a key way to: Welcome new supporters Build strong relationships with supporters […]
Boost donor conversion with One-click donate pages
This post is provided courtesy of Rachel Kottler, Digital Account Director, at Lautman Maska Neill & Company. If you are looking to increase donor conversion, then the number one way to do so is to remove barriers to donating. One way to do that? Connect an Engaging Networks’ One-click Donation Page to your fundraising pages. The […]
5 tips for charity SMS campaign success
What’s one of the best ways to reach international audiences of every demographic, cheaply, and with open rates of 98%? Impossible, right? It’s actually very possible with SMS marketing. This highly personal form of communication is an important marketing tool for charities of all sizes because of its high engagement rates and straightforward messaging format. […]
5 tips for nonprofit SMS campaign success
What’s one of the best ways to reach international audiences of every demographic, cheaply, and with open rates of 98%? Impossible, right? It’s actually very possible with SMS marketing. This highly personal form of communication is an important marketing tool for nonprofits of all sizes because of its high engagement rates and straightforward messaging format. […]
The Value of Journey Mapping – Short and Long Term for Your Organization
This post is provided courtesy of Krishna Nathwani, Senior Marketing Consultant at HJC. Most for-profit organizations have been utilizing the idea of journey mapping for years. The premise of this type of strategic analysis is for a brand to look at a consumer/customer journey for its product or service end to end, looking at touch points both […]
How fundraisers can look after their wellbeing
In the UK, one in four of us will experience a mental health problem. Therefore, it’s so important that we look after our own wellbeing as well as that of our colleagues. Many charities in the sector rely heavily on fundraising to sustain their services, and look to their fundraisers to hit high (and sometimes […]
Employer Matching Gifts: An Easy Way to Raise More in 2022
This post is provided courtesy of Adam Weinger, President of Double the Donation. Most nonprofits are constantly on the lookout for new ways to raise money for and, as a result, better pursue their charitable mission. One profitable avenue that is continually overlooked, however, is corporate giving—and more specifically, employer matching gifts. In fact, research shows more […]
6 Nonprofit Technology Trends to Watch in 2024
Updated 10/6/23 Technology is always changing and it’s nearly impossible to keep up with every new privacy update or algorithm change. Your nonprofit staff is trying its best to keep up with rising trends in nonprofit technology to ensure your fundraising and advocacy efforts are primed to succeed. Understanding the dominant trends in nonprofit technology […]
How to write engaging charity emails in 5 easy steps
We all know that social media is great for brand awareness and reach, but did you know that engagement with email is much stronger? The M+R 2021 UK benchmarks report found that charities had an average engagement score of 0.35% for Facebook posts and 2.2% for Tweets, yet the average email open rate for charities […]
The Art of Upselling Donors With Lightboxes
How can an upsell lightbox help your sustainer program? And how do you launch one? Upselling people is a marketing or sales tactic designed to persuade a customer to buy more. This tactic has been applied to nonprofit organizations for years in the form of lightboxes on the homepage or in other locations. Keep reading […]
Three smart tips to help your nonprofit utilize data storytelling
This post is provided courtesy of Rachel Allison, Principal and Co-founder or Fresh Eyes Digital, an accredited Engaging Networks Partner. Especially over the last few years, the buzz around the importance of being data-driven in the nonprofit sector has risen to a frenzy – and not just for digital marketers, fundraisers, and tech professionals. There’s good […]
8 Steps for Optimizing Fundraising and Advocacy Campaigns
Updated 8/15/23 National Nonprofit Day is a reminder of how much organizations rely on fundraising. But there is an equally important yet often overlooked aspect of nonprofit work: advocacy. This can take many different forms, from lobbying lawmakers to mobilizing grassroots campaigns, but regardless, all forms of advocacy aim to raise awareness of issues and […]
Accessibility: Creating an Inclusive Digital Approach
Inclusive Digital Marketing means that all the content generated across any and all of your digital channels is fully accessible and welcoming to all.
#DidYouKnow eCommerce Fundraising Brings in More Money
Why do so few charities choose to offer eCommerce goods and services as part of the donation process?
Six charity Christmas campaigns to inspire your EOY strategy
In the UK, Christmas is one of the biggest events in the fundraising calendar and an opportunity to reach both new and existing donors. Right now, charities are full-swing into their Christmas campaigns and we’ve seen some crackers! We’ve been so impressed with how our clients have used Engaging Networks to raise vital funds, and […]
How to Engage Donors for Year-End Fundraising: 5 Tips
This post is provided courtesy of Adam Weinger, President of Double the Donation. Engaging with donors (and maintaining high levels of engagement over time) is critical for fundraising at any time of the year. This is particularly true when it comes to the year-end fundraising season—which is sometimes known as end-of-year or holiday giving as well. […]
4 Ways to Optimize Engaging Networks for Year-End Fundraising
This post is provided courtesy of Brandon Fuller, Owner & Chief Strategist of Raise the Roots, an Engaging Networks Accredited Partner. The holiday season has arrived! In addition to unpacking those sweaters and jackets, you’re likely dusting off your year-end fundraising strategies. As organizations prepare for the season of giving, now is the time to ensure […]
8 Feature Updates to Increase Your End-of-Year Fundraising
Out with the old and in with the new! New Years is all about new beginnings but, before we say “Hello” to 2022 let’s make sure you’ve taken advantage of all our 2021 updates and features. We wouldn’t want you ringing in the new year without the latest and greatest, now, would we? This summarized […]
