The Value of Journey Mapping – Short and Long Term for Your Organization

journey map mapping hjc

This post is provided courtesy of Krishna Nathwani, Senior Marketing Consultant at HJC. Most for-profit organizations have been utilizing the idea of journey mapping for years. The premise of this type of strategic analysis is for a brand to look at a consumer/customer journey for its product or service end to end, looking at touch points both […]

Employer Matching Gifts: An Easy Way to Raise More in 2022

matching gifts two hearts as one

This post is provided courtesy of Adam Weinger, President of Double the Donation. Most nonprofits are constantly on the lookout for new ways to raise money for and, as a result, better pursue their charitable mission. One profitable avenue that is continually overlooked, however, is corporate giving⁠—and more specifically, employer matching gifts.  In fact, research shows more […]

Three smart tips to help your nonprofit utilize data storytelling

data reporting

This post is provided courtesy of Rachel Allison, Principal and Co-founder or Fresh Eyes Digital, an accredited Engaging Networks Partner. Especially over the last few years, the buzz around the importance of being data-driven in the nonprofit sector has risen to a frenzy – and not just for digital marketers, fundraisers, and tech professionals.  There’s good […]

The Benefits of Single Sign-On

SSO single sign on

What is Single sign-on or SSO? Single sign-on makes login easy for users Single sign-on (SSO) is a method of authentication that allows a user to sign in to multiple accounts with one log-in and password. If you’ve ever used your Facebook ID to validate your usage of another app, or if you’ve logged into […]