Oct. 6, 2015, 7:03 p.m. in Case Studies by Maureen McGregor
Lynn Swain of the Cornell Lab of Ornithology asks, "Who should you love the most: Your donors, subscribers or your members?" This session explores the interplay between segments, and ways to maximize fundraising, with ideas and tips taken from the Cornell Lab's own tests and experience. This session took place at the Engaging Networks Community Conference in Washington, D.C. in October 2015.
Oct. 6, 2015, 6:16 p.m. in Case Studies by Maureen McGregor
Paul Bonsell of Grassriots and Isabel Shea and Trevor Griffith of Humane Society International share how they merged great forms with a powerful creative email and social messaging strategy to add hundreds of thousands of new supporters this year. This case study was presented at the Engaging Networks Community Conference in Washington, D.C. in October 2015.
April 1, 2015, 5:38 p.m. in Case Studies by Engaging Networks
People for the Ethical Treatment of Animals (PETA) had a challenge to raise $150,000 in two months using both Direct Mail and email. This was part of their campaign against animal testing.
Jan. 9, 2014, 5:41 p.m. in Case Studies by Engaging Networks
In this video, Tom from Age UK discusses their campaign to help older people keep warm in winter. He looks at how they used social media to make the campaign successful. This was filmed at the Engaging Networks Community Conference 2014 - Expanding Your Horizons.