Advocacy Page Victory!

Elise Ledsinger of Grassriots and George Irish of Amnesty International Canada share how they overhauled and optimized Amnesty's advocacy and post-advocacy pages, including petitions, alerts and email-to-target campaigns. Using a strategic approach, Grassriots creatively redesigned Amnesty's assets resulting in boosted performance and participation. This session took place at the Engaging Networks Community Conference in Washington, D.C. in October 2015.