Use Marketing Automation to maximize your GivingTuesday strategy

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For nonprofit marketers and fundraisers, GivingTuesday has been providing a huge bump in revenue since its inception in 2012. With its timing after Thanksgiving, Black Friday and Cyber Monday, it has also become synonymous with kicking off the year-end charitable giving season. It is a critical time for organizations to engage with donors and supporters […]

8 Steps for Optimizing Fundraising and Advocacy Campaigns

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Updated 8/15/23 National Nonprofit Day is a reminder of how much organizations rely on fundraising. But there is an equally important yet often overlooked aspect of nonprofit work: advocacy. This can take many different forms, from lobbying lawmakers to mobilizing grassroots campaigns, but regardless, all forms of advocacy aim to raise awareness of issues and […]