Artificial Intelligence – The Future of Fundraising
Engaging Networks is currently the only platform offering cutting edge engagement through the discipline of artificial intelligence called machine learning through our sister company, Accessible Intelligence.
In a nutshell, machines can develop intelligence by learning making it possible to implement automated solutions for problems that would otherwise be too difficult or cumbersome to solve. As the data changes, the models are updated, and the machines continue to learn – and problem solve based on set goals such as converting one-time donors to recurring.
Sound like something your organization can take advantage of? Watch our video below or download the Rainforest Action Network case study to learn more.
How Rainforest Action Network increased conversion of one-time donors to monthly donors by 866%
In May 2020 Rainforest Action Network piloted AI-powered marketing automation technology built by Accessible Intelligence. The objective of the pilot was to test the effectiveness of our launch use case: convincing one-time donors to become monthly donors. The supporters sent marketing content suggested by algorithms increased the engagement of supporters across all metrics, and most importantly, increased the conversion of one-time donors to monthly donors by 866%. The basis of comparison was the effectiveness of standard marketing communications sent to an identical audience over the same time period.