july, 2019

22jul10:00 am4:00 amEngaging Networks Community Conference Toronto 2019Join us in Toronto for ENCC

Event Details

Thanks, everyone for a great event in Toronto! We’ll see you again next year. For now, take a look at the presentations by scrolling through and expanding the schedule in that section below.

Join us for the annual Engaging Networks Community Conference in Toronto, Canada. This one day event will feature informative sessions from staff on best uses of Engaging Networks, client case studies, and success stories and innovative solutions from partners. Roll into work after this event with new ideas for how to excel on your platform.

Grassriots Non Profit Marketing - Engaging Networks Accredited Partner



(Monday) 10:00 am - 4:00 am EDT


YWCA Toronto


Engaging Networks

Speakers for this event

  • Brandon Fuller

    Brandon Fuller

    Owner, Raise the Roots

    Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported 17 organizations on Engaging Networks helping them to maximize their digital engagement using this powerful platform.

    Owner, Raise the Roots

  • Bryan Casler

    Bryan Casler

    VP of Digital Strategy at 4Site Studios

    Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

    VP of Digital Strategy at 4Site Studios

  • Chris Carter

    Chris Carter

    President, Candela Strategies

    Chris Carter has a strong track record of success in integrated marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s first long-form DRTV program for a land conservation charity and the first monthly door-to-door and street fundraising programs for an animal welfare organization.

    President, Candela Strategies

  • Eric Squair

    Eric Squair

    Founder, Data Habits

    Eric Squair is the founder of the web analytics consultancy Data Habits. Eric has over eighteen years experience in online communications, working with not for profit clients including Greenpeace, Amnesty International and Conservation International, as well as national and local election campaigns. He is qualified in analytics from Google, and a member of the Digital Analytics association. For the past several years Eric has helped organizations better understand and utilize the insights from Google Analytics and other sources of online data in order to improve their websites, social media and email efforts. Eric is based in Toronto, Canada

    Founder, Data Habits

  • Erik Rubadeau

    Erik Rubadeau

    CEO/Founder, Yeeboo Digital

    Erik Rubadeau is an experienced digital strategist, online fundraiser and non-profit technology specialist. Erik is currently the CEO of Yeeboo Digital, a data driven technology and full service online fundraising and technology agency.

    CEO/Founder, Yeeboo Digital

  • Farrah Rooney

    Farrah Rooney

    Director of Strategy, Candela Strategies

    Farrah brings over a decade worth of experience to her role as Director of Strategy at Candela. As Manager of Fundraising Events at the BC SPCA, she managed peer to peer events, response campaigns and DIY fundraising. Farrah then lead the fundraising consulting team at hjc – a leader in interactive fundraising. Her clients included The Heart and Stroke Foundation and CAMH.

    Director of Strategy, Candela Strategies

  • Graham Covington

    Graham Covington

    Founder and CEO of Engaging Networks

    Inspired by his time working for a Canadian cabinet member, Graham set out to create an online tool to facilitate better communication and strengthen the relationship between voter and politician. Engaging Networks (originally called Advocacy Online) evolved to include fundraising, email and CRM capabilities. These days, he loves putting together our technology roadmap and dreaming up innovative ways that we can help our clients achieve their mission.

    Founder and CEO of Engaging Networks

  • Michael Scarlett

    Michael Scarlett

    Web Administrator, Camp Oochigeas

    Michael Scarlett (Camp Ooch) is the Web Administrator and in-house Developer for Camp Oochigeas - a camp for children living with and affected by childhood cancer. He is the go-to person for tech problems of all kinds and has built a number of micro-sites to highlight P2P events. Before Camp Ooch, Michael has worked in varied fields, including film production, musical performance, and dog-walking.

    Web Administrator, Camp Oochigeas

  • Molly Kelly

    Molly Kelly

    Vice President of Digital Solutions, Zuri Group

    For over twenty years, Molly has been helping nonprofit organizations develop digital solutions to communicate their mission, reach monetary goals, and create real world impact. Her consulting and guidance have played a part in the transformation and growth of technology use in the nonprofit community. She has partnered with a diverse array of organizations like Amnesty International, American Heart Association and the Dana-Farber Cancer Institute, and now leads the Zuri Group product team in the development of peer-to-peer (P2P) solutions on the Engaging Networks platform.

    Vice President of Digital Solutions, Zuri Group

  • Ryan Baillargeon

    Ryan Baillargeon

    CEO and Founder, Grassriots

    In 2011, Ryan launched Grassriots with a mission to challenge organizations to embrace digital transformation and tap into the human capital potential of their supporters to drive social change. A lifelong developer and technologist, Ryan has led digital strategy for numerous organizations and campaigns with issues ranging from cancer control, modern slavery, wildlife protection to climate justice. Prior to founding Grassriots, Ryan helped launch Leadnow, Canada’s first digitally-empowered progressive advocacy group. Ryan holds a degree in Computer Engineering from St. Lawrence College and was a 2017 nominee for the Ontario Colleges Premiers Awards. He is a member of the Association of Fundraising Professionals, the Non-profit Technology Network, and has been a featured speaker on innovations in technology and campaigning at many conferences.

    CEO and Founder, Grassriots

  • Sam Louk

    Sam Louk

    Client Support Specialist, Engaging Networks

    Sam Louk is a Client Support Specialist at Engaging Networks. As part of the support team, she assists with onboarding new clients and helps existing clients maximize the software. Prior to joining the Engaging Networks team, Sam worked in development at Reading Is Fundamental, a children’s literacy nonprofit. Her hobbies include hiking, reading, and playing flag football. She is aiming to travel to all US National Parks and has currently visited 18 out of 59.

    Client Support Specialist, Engaging Networks

  • Seth Merritt

    Seth Merritt

    Director of Business Development, Engaging Networks

    Seth has made a career helping causes connect with supporters to raise money, influence policy, and do good in the world. His work has included: business development, partner programs, account management, email marketing, advertising, fundraising, strategy consulting, project management, grassroots organizing, and CRM/SaaS technology selection and adoption. Along the way he has been privileged to help national and local nonprofits, trade associations, advocacy groups, political campaigns, technology startups, and Fortune 100 corporations. He lives in Williamsburg, VA, where he enjoys bicycling, kayaking, and exploring history with his wife and two children.

    Director of Business Development, Engaging Networks

  • Shauna Krajacich

    Shauna Krajacich

    Digital Marketing Manager, Rethink Breast Cancer

    Shauna Krajacich comes from a digital fundraising background, previously working with non-profit clients to create fundraising strategies that included the world of digital. She has moved to the client side, currently the Digital Marketing Manager at Rethink Breast Cancer, where she looks for ways that Engaging Networks to help the organization run innovative campaigns.

    Digital Marketing Manager, Rethink Breast Cancer


    • Day 1
    • July 22, 2019
    • 9:30 AM Keynote Session in Room A9:30 AM - 10:30 AMJoin Engaging Networks Founder and CEO Graham Covington as he leads you through a synopisis of the year so far, where we are going, and Artifical Intelligence. Speakers: Graham Covington

    • 10:30 AM Demystifying Data Exports: Fun with Spreadsheets in Room A10:30 AM - 11:30 AMIn this workshop session we'll do a deep dive into Engaging Networks data export. First we'll cover the boring basics and explore the various export features of Engaging Networks. Then, we'll ramp it up and discuss everyones favourite, nightmare inducing format: transactional. As we navigate the depths, we'll review the most common data formats: petition (PET), fundraising (FCR, FCS), and question data (QCB). Along the way we'll demo how to use your favourite spreadsheets (Excel Recommended, cause Pivots) to help you assess or problem solve campaign performance. Bring your laptop and follow along! We'll also have some test data for you to play with. Fun for the whole family!. Speakers: Ryan Baillargeon

    • 10:30 AM Live from Toronto, It's #GivingTuesday in Room B10:30 AM - 11:30 AMVIEW THE PRESENTATION - Rethink Breast Cancer and Raise the Roots created a live fundraising event on Giving Tuesday that replicated old school "telethons" with a social media twist to engage donors at an individual level, recruit new donors, and beat Rethink's Giving Tuesday stretch goal. Speakers: Brandon Fuller, Shauna Krajacich

    • 11:30 AM Future-proof your organization: 5 ways you can prepare for success and protect against failure in Room A11:30 AM - 12:30 AMVIEW THE PRESENTATION - Would you like to see into the future with more certainty? Your organization likely has a plan for next month, next quarter and perhaps even into the next few years, but have you built in strategies to predict both success and failure to ensure your fundraising program is both prepared and protected? This session will lead you through 5 ways you can build innovative strategies for your organization to install predictability and minimize risk, allowing you to future-proof your program and drive growth. Get your data in order so you can wring out every insight and structure and align your team, your board, your budget and every tool at your disposal so you can not only drive your organization forward, but inspire donors and lead with innovation. Learning outcomes: --steps to determine KPIs and highlight trends for your organization --strategies to ensure constant growth --how to integrate fundraising with long term mission and advocacy --how to 'test smart' for constant innovation and deploy at scale for success --how to align all the foundations of your fundraising program to maximize opportunities for success and minimize failureSpeakers: Farrah Rooney, Chris Carter

    • 11:30 AM Mobile 1st Fundraising in Room B11:30 AM - 12:30 AM"It's a mobile world now. There's a near 100% chance that you're reading this within 6 feet of your mobile phone. But what does that REALLY mean? What does this mean for fundraising & advocacy? Let's explore how significant this shift really is (it's big) and how you can start to think not just about being 'mobile optimized' but being 'mobile first' to win the day. "Speakers: Erik Rubadeau

    • 12:30 PM Lunch12:30 PM - 2:00 PMJoin Engaging Networks staff, partners and your peers for a much needed lunch.

    • 2:00 PM How new templates, analytics, and Google Optimize are helping online giving and advocacy in Room A2:00 PM - 3:00 PMVIEW THE PRESENTATION - Do you have Template Anxiety, Page Envy, or worry you might not be tracking the right metrics for your campaign? Then this session is for you. We'll review from start to finish the complete overhaul of Ocean Conservancy's Online Giving and Advocacy pages, as well as similar overhauls for Organic Consumers, and the International Campaign for Tibet. What motivated their change Design approach Technical underpinnings for the project Migration strategy How campaign performance is measured How Google Optimize is helping drive improvements Come join this session to learn more about these organizations and be given free page templates you can start using today.Speakers: Bryan Casler

    • 2:00 PM Taking Marketing Automation to the next level - using SMS in your welcome series in Room B2:00 PM - 3:00 PMVIEW THE PRESENTATION - Engaging Networks' very own Sam Louk will be debuting the latest beta-feature in the Engaging Networks platform - SMS in marketing automation workflows. We will be adding SMS functionality throughout the platform over the next 12 months and this is our first foray. With this tool, you'll be able to send SMS messages along with email messages as part of welcome series, donor reactivation workflows, happy birthday messages, and more. If you're interested in being beta-tester or just want to see that we will be offering to all clients in a future release - be sure to attend this session.Speakers: Sam Louk

    • 3:00 PM How Camp Oochiegas uses P2P in Room A3:00 PM - 4:00 PMVIEW THE PRESENTATION - Join Molly Kelly and Seth Merritt as they interview Michael Scarlett on how Camp Oochiegas implemented their Peer-to-Peer program over the course of 2019. This is the session for you if you organization knows that they want to "Start doing P2P" but are not sure where to begin. Michael will walk through the highs and lows of the strategic and business processes that we developed. Speakers: Seth Merritt, Molly Kelly, Michael Scarlett

    • 3:00 PM Measuring and Optimizing your Engaging Networks website with Google Analytics in Room B3:00 PM - 4:00 PMVIEW THE PRESENTATION - Google Analytics is a free and powerful tool to help you understand how visitors interact with your Engaging Networks website. In this session we will look at the challenges it can help you solve and the answers it can provide. You will understand the key metrics to track, which metrics you can ignore and a Google Analytics setup checklist for your Engaging Networks website. The session will include some free dashboards and reports you can install in your own account with a few clicks.Speakers: Eric Squair