october, 2020

19oct(oct 19)12:00 pm21(oct 21)5:00 pmENCC-XCase Studies, Product Workshops, Digital Leadership and Innovation

Event Details

For years, we’ve hosted our annual Engaging Networks Community Conference (ENCC) in five global locations. ENCCs bring together our clients, partners and staff to explore the Engaging Networks platform and all of the varied uses that the leading non-profits have for a robust eCRM.

Click here to be taken to the conference!

We’ll still be sharing case studies, product workshops, panel discussions and networking opportunities whilst adding a few new twists and an extra half day of content.

Day 1 focuses on client and partner case studies.
Day 2 focuses on Digital Leadership.
Day 3 focuses on Innovations in Digital Campaigning.
*Use the tabs in the schedule below to access each day’s content*

Pick up discounted services, prizes and more in our Digital Swag Bag | Add your voice to our Gather Voices campaign and enter to win a prize

Time

19 (Monday) 12:00 pm - 21 (Wednesday) 5:00 pm EDT

Organizer

Engaging Networks 1146 19th Street, NW, Suite 800

Speakers for this event

  • Iain Ure

    Iain Ure

    Front-end Developer at Engaging Networks

    Front-end Developer at Engaging Networks

  • De'Yonté Wilkinson

    De'Yonté Wilkinson

    Developer at Cornershop Creative

    Developer at Cornershop Creative

  • Michael Johnston

    Michael Johnston

    Founder and President, hjc

    Michael Johnston is a 30+ year integrated fundraiser with a love for innovation, change management and fundraising success. He has worked with hundreds of organizations in Canada, the U.S., Europe, Latin America and the Asia Pacific. Mike was an instrumental, founding board member of the Washington-based ePhilanthropy Foundation, and was its first Education Committee chair. He was the founding Board Chairman of Globelot, the first Internet lottery created in partnership with CARE International, Human Rights Watch, World Wildlife Fund, and the International Federation of Red Cross.

    Founder and President, hjc

  • Jenn Morrison

    Jenn Morrison

    Product Communications Manager

    Product Communications Manager

  • Dan Szymczak

    Dan Szymczak

    Senior Director of Product at Engaging Networks

    Senior Director of Product at Engaging Networks

  • Meghan Trowbridge

    Meghan Trowbridge

    Senior Copywriter at Mozilla

    Senior Copywriter at Mozilla

  • Alsa Bruno

    Alsa Bruno

    Creative Creator & Youthworker

    Creative Creator & Youthworker

  • Eric Rubin

    Eric Rubin

    Director of Business Development at Engaging Networks

    Director of Business Development at Engaging Networks

  • Karen Cheung

    Karen Cheung

    Director of Marketing at American Indian College Fund

    Director of Marketing at American Indian College Fund

  • Meg Lawrence

    Meg Lawrence

    Digital Strategist - Forward Action

    Meg has worked at a number of charities including the British Red Cross as a digital fundraiser and campaigner. As a Digital Strategist at Forward Action she handles day-to-day project management across multiple campaigns, and supports organisations to meet their digital goals.

    Digital Strategist - Forward Action

  • Anne Clark

    Anne Clark

    Digital Strategy Manager - Forward Action

    Anne has been working in the digital charity space for the past 8 years, starting out in in-house digital roles within charities such as PETA, before joining Forward Action and working with our partners to deliver high-impact projects that reach new audiences, and drive supporters to take meaningful action for the causes they believe in.

    Digital Strategy Manager - Forward Action

  • Jo Felgate

    Jo Felgate

    Head of Supporter Fundraising, Refuge

    Jo is an experienced direct marketer, having led and developed teams at a number of charities such as ChildLine, Kew Gardens and most recently Refuge, where digital fundraising is proving to be a cost effective channel to recruit and develop supporters.

    Head of Supporter Fundraising, Refuge

  • Allyson Kapin

    Allyson Kapin

    Co-founder, Rad Campaign

    Co-founder, Rad Campaign

  • Carly Samuelson

    Carly Samuelson

    Senior Consultant at Zuri Group

    Carly is an experienced fundraising professional specializing in the building and implementation of successful events and programs using peer-to-peer fundraising and donor stewardship. Throughout her 20-year nonprofit career, she has worked for a variety of all sizes from the local to national level. Carly has been essential in the strategy and growth of the nation’s top non-profit fundraising programs at The Leukemia & Lymphoma Society, Operation Homefront, the Crohn’s and Colitis Foundation of America, American Cancer Society, and Heifer International. Additionally, Carly has consulted on fundraising strategy for close to seven years and lists her growth of the charity program for the Austin Marathon, Half Marathon, and 5K as one of her greatest achievements, increasing fundraising revenue for partner charities from $80,000 to over $1.3M annually. Carly is a dedicated professional who excels in revenue generation, fundraiser stewardship, customer success and donor retention. Her client management skills show her passion for the nonprofit market and the missions she works with.

    Senior Consultant at Zuri Group

  • Munna Shariff

    Munna Shariff

    Database Manager at CURE Childhood Cancer

    Database Manager at CURE Childhood Cancer

  • Karen Engstrom

    Karen Engstrom

    VP Product Management at ROI Solutions

    VP Product Management at ROI Solutions

  • John Abdulla

    John Abdulla

    Associate Director, Constituent Product at Oxfam America

    Associate Director, Constituent Product at Oxfam America

  • Mackie Burr

    Mackie Burr

    Director of Digital & Grassroots Development at White Coat Waste Project

    Director of Digital & Grassroots Development at White Coat Waste Project

  • Melissa Benner

    Melissa Benner

    Director of Communications at Community Food Centres Canada

    Director of Communications at Community Food Centres Canada

  • Jake Mason

    Jake Mason

    Technical Lead at Firefly Partners

    Technical Lead at Firefly Partners

  • Maureen Wallbeoff

    Maureen Wallbeoff

    Nonprofit Digital Strategist & Technology Coach

    A resident of Cape Cod Massachusetts, Maureen has worked with hundreds of organizations across every mission and vertical. She has developed a proven process that maps your nonprofit’s strategic and operational goals to the right platforms and business processes – helping you make good decisions about the systems you use to engage your supporters, manage data, and measure performance. In addition to her work with clients, Maureen has authored two guides on nonprofit engagement software, blogs at her website and answers questions about nonprofit technology live on Facebook every Friday afternoon. A sought-after speaker and trainer, she has led many live workshops and video webinars around the country at the Nonprofit Technology Conference, AFP conferences, Seeds of Change, BBCON, Peer-to-Peer World, and Bridge, and is one of TechSoup and Idealware’s expert trainers.

    Nonprofit Digital Strategist & Technology Coach

  • Paul Bradley

    Paul Bradley

    Chief Campaigns Manager at the National Farmers’ Union

    I am passionate about the growth of digital media and the impact it has on a business's communications and growth strategy. During my time at the NFU I have managed the press office, social media team, video production unit and digital publications (websites) teams. I now lead a team of ten journalists working across seven magazines and two flagship websites. In print, we have a readership in excess of 250,000 people. And we are proud to say we reach more than one million people per week via our digital channels. In the last four years my teams have gone from strength to strength, winning award after award. In 2016 we were commended for our revamped NFUOnline, for the website of the year at the PPA digital awards. And my team won business magazine of the year, front cover of the year, video of the year and front cover of the year at the Independent Publishing Awards.

    Chief Campaigns Manager at the National Farmers’ Union

  • Mathew Harkins

    Mathew Harkins

    Director of Projects and Strategy at The Engage Group (PMG)

    Experienced Marketing Strategist with a demonstrated history of working in the digital and non-profit areas. Skilled in Marketing, Strategy, Writing, Editing, and Data Analysis. Strong fundraising and communication professional.

    Director of Projects and Strategy at The Engage Group (PMG)

  • Mwosi Swenson

    Mwosi Swenson

    President & CEO at Mal Warwick Donordigital

    Mwosi Swenson is President & CEO of Mal Warwick Donordigital, a full service, integrated direct response fundraising firm that works with progressive nonprofit organizations and political causes across the country. She began her career in fundraising 26 years ago working directly with agency founder Mal Warwick, then later launching the firm’s digital division. Mwosi has worked with some of the nation’s most respected environmental, advocacy, and political organizations. Her work in building long-lasting relationships with individual donors through effective integrated direct marketing has motivated hundreds of thousands of people to give millions of dollars to worthy causes nationally and around the world. She holds a Bachelor of Arts degree in Economics from the University of California, Berkeley.

    President & CEO at Mal Warwick Donordigital

  • Michael Hoffman

    Michael Hoffman

    CEO at Gather Voices

    CEO at Gather Voices

  • Morgan Radbourne

    Morgan Radbourne

    Account Services Manager at Engaging Networks

    More than 5 years of experience working in marketing and communications, both on the client and agency side. I love building relationships, asking tough questions and leading teams through projects that we can be proud to deliver. I am inspired by public health, social innovation and organizations that work to improve equity in those spaces. What excites me? Engaging the public to make our communities and ourselves better. What grounds me? Understanding that people do not have equal access to opportunities and information. What inspires me? The bold belief that information shared the right way, can empower people to do something great.

    Account Services Manager at Engaging Networks

  • Patrick DiGiulian

    Patrick DiGiulian

    Senior Project Manager + Team Lead at Firefly Partners

    Seasoned project management professional with excellent communications, risk mitigation, and technical skills, with a proven track record of managing multiple simultaneous client-facing projects through the project lifecycle on time and on budget. Experience in Agile, Waterfall, and hybrid project management techniques.

    Senior Project Manager + Team Lead at Firefly Partners

  • Colleen Campbell

    Colleen Campbell

    Senior Digital Strategist at Firefly Partners

    Digital strategist and project manager focused on helping progressive nonprofits amplify their mission.

    Senior Digital Strategist at Firefly Partners

  • Monica Malmgren

    Monica Malmgren

    Senior Digital Strategist at Firefly Partners

    As a driven Senior Digital Strategist, I enjoy the opportunity to work with large and small progressive nonprofits to support them in tackling issues I am passionate about. Numerous years of experience and a broad digital skill set drives my dedication to work with clients surveying their current digital marketing plans and strategizing ways to amplify their mission through meaningful campaigns.

    Senior Digital Strategist at Firefly Partners

  • David Plotz

    David Plotz

    CEO

    David Plotz is CEO of a local news podcasting startup owned by the Graham Holdings Company. He also hosts the Slate Political Gabfest, the popular weekly podcast. From 2014 to 2020, Plotz was CEO of Atlas Obscura, the media and experiences company devoted to celebrating and visiting the world’s most wondrous places. From 2008-14, Plotz was Editor-in-Chief of Slate. Earlier in his career, Plotz was also Deputy Editor, Washington Editor, and Staff Writer for Slate. He also worked as a senior editor and staff writer for the Washington City Paper. He is the author of two books, The Genius Factory: The Curious History of the Nobel Prize Sperm Bank and the bestseller Good Book: The Bizarre, Hilarious, Disturbing, Marvelous, and Inspiring Things I Learned When I Read Every Single Word of the Bible. He lives in Washington, DC, with three children.

    CEO

  • Kelly Small

    Kelly Small

    Executive Creative Director at Grassriots

    Kelly Small is an award-winning creative director, designer, and writer with deep roots in communications, marketing, and advertising, and a special focus on ethical and inclusive practice. Creative leader, strategist, and affiliated design researcher with Emily Carr University, Small holds an interdisciplinary master’s degree in design where their research focused on creative industry ethics, activism, social innovation, and sustainability. Kelly is the executive creative director at Grassriots Inc., and lives in Toronto with their partner, Dahlia, and bonus kiddo, Evan.

    URL https://kellysmall.myportfolio.com/projects

    Executive Creative Director at Grassriots

  • Brani Milosevic

    Brani Milosevic

    Independent Digital Strategist and Consultant

    Branislava is a digital communications strategist with almost 20 years experience in the UK charity sector. She forged her digital leadership, fundraising and campaigning experience at some of the biggest Britain's charities. Branislava started Digital Leadership Ltd to help develop individuals, teams and senior management to lead digital transformation in their organisations. Branislava has coordinated peer groups of digital specialists in the charity sector to deliver digital solutions for coalition campaign moments including Make Poverty History and has since been developing and implementing public mobilisation strategies for various NGO campaigns.

    Independent Digital Strategist and Consultant

  • Rachel Kottler

    Rachel Kottler

    Digital Account Director at Lautman Maska Neill & Co

    I am passionate about helping causes succeed by providing them with the tools to effectively raise money online and through multi-channel direct response fundraising programs. I've helped my clients run multiple award-winning campaigns for one-time and monthly giving. In my spare time, I help run a tutoring program, teach Pilates, and volunteer on political campaigns.

    Digital Account Director at Lautman Maska Neill & Co

  • Angela Stoutenburgh

    Angela Stoutenburgh

    Digital Fundraising Strategist at Rainforest Action Network

    Since she first sat down at a computer, Angela has been exploring digital user experiences. She found her home in the progressive landscape in her early years of college, where she organized around single-payer, universal health care, veterans’ rights and health benefits, environmental change, reproductive justice, and civil rights. Angela’s expertise is seen in translating an organization’s mission and goals into a dynamic and engaging user experience - from email marketing to advocacy and fundraising actions to social media engagement. Angela’s priority is to ensure that an organization and its supporters can achieve great things together.

    URL https://www.linkedin.com/in/angelastoutenburgh/

    Digital Fundraising Strategist at Rainforest Action Network

  • Van Do

    Van Do

    Senior Digital Strategist at CCAH

    Technologist with 12+ years of experience in digital marketing, technical services, and managing client success. Proven record in delivering strategies and services to nonprofits, associations, and corporations.

    Senior Digital Strategist at CCAH

  • Lisa Kaneff

    Lisa Kaneff

    Copywriter & Creative Consultant

    Lisa Kaneff is a freelance copywriter and messaging consultant with over 15 years of marketing experience. As a results-driven copywriter with a flair for creative, effective content, she does more than make copy sound good, she makes every word work hard to achieve marketing goals. Lisa works through agencies and directly with non-profit organizations to write copy that engages more constituents, raises more money, and helps make lasting change.

    URL www.idowordstuff.com

    Copywriter & Creative Consultant

  • Sarah Fargusson

    Sarah Fargusson

    Project Manager at Cornershop Creative

    Self-described as a “non-profit junkie,” Sarah has dedicated her career to serving the needs of the non-profit sector. Her project management experience spans a variety of non-profit management disciplines including strategic planning, community engagement, capacity building, fundraising and research. Along with her extensive training in facilitation, Sarah is a graduate of the University of Cincinnati DAAP School where she received a dual bachelors degree in Women’s and Urban Studies, as well as Wake Forest University School of Business’s Nonprofit Management Certification Program. Sarah and her husband, Bryce, live in Norfolk, VA on the banks of the Chesapeake Bay where she raises their daughter, Indigo, and menagerie of animals: their dogs, Daisy and Mokona, and cat, Nestle.

    Project Manager at Cornershop Creative

  • Angela Guzman

    Angela Guzman

    VP for Digital Strategy at K2D Strategies

    Angela proudly integrates 20 years of grassroots fundraising and advocacy experience from the nonprofit, political and corporate sectors into her strategic partnerships at K2D Strategies as digital strategy director. Angela has served in senior leadership roles both agency and client-side, from vice president at Integrated Direct Marketing, to director of direct marketing with the Democratic Congressional Campaign Committee (DCCC). She is well-versed in managing day-to-day operations and client relations for a suite of progressive nonprofit clients. Prior to joining K2D Strategies in late 2018, Angela supported nearly a dozen political candidates across the country, including women of color and LGBTQ candidates in the 2018 election cycle to manage creative and implementation for their fast-paced email fundraising programs.

    VP for Digital Strategy at K2D Strategies

  • Ryann Miller

    Ryann Miller

    Director of Partnerships at Grassriots

    Hi I'm Ryann Miller, Director of Partnership at Grassriots, a strategic and creative agency that pushes boundaries. I partner with charities and nonprofits to use digital and integrated strategies for fundraising, marketing, advocacy and engagement. At Grassriots, we're relationship-focused, and I'm the master of the coffee date. One of my passions is the state of digital maturity within the nonprofit sector - this is, as we all know, is a shape-shifting, amorphous, glorious beast of a thing that has redefined not just the work but also how we do the work. It's messy and it's fascinating. I've been doing and learning digital for 15 years: most recently at Care2, where I helped to build the Canadian market, before moving to Grassriots. I'm big on sector growth, big on building relationships, and, as noted above, big on leveraging digital maturity to help organizations level up.

    Director of Partnerships at Grassriots

  • Gina Vanderloop

    Gina Vanderloop

    President & CEO at ROI Solutions

    President & CEO at ROI Solutions

  • Taylor Shanklin

    Taylor Shanklin

    VP of Growth at Firefly Partners

    VP of Growth at Firefly Partners

  • Steve Kehrli

    Steve Kehrli

    Vice President of Development at PETA

    Steve Kehrli is Vice President of Development for the PETA (People for the Ethical Treatment of Animals) Foundation and helps oversee the organization’s fundraising efforts, focusing on new innovative technologies that connect existing and would-be philanthropists with the many different facets of PETA’s work. Having first joined PETA as a card-carrying member in 1998, his work career started as a list broker with Names in the News helping different animal and environmental charities. PETA was one of the first groups he was assigned and immediately connected to their mission and effectiveness as a non-profit. Steve’s for-profit career also included working at American List Counsel and Adams Hussey and Associates. At PETA, Steve has been influential in transforming organizational culture around fundraising, optimizing business processes, establishing key relationships, and driving revenue for all fundraising programs. He is continually creating and implementing new ways to engage supporters through initiatives such as interactive town hall meetings, Facebook Live events, peer-to-peer texting, all of which have helped PETA reach more individuals in an effective and cost efficient manner. Among Steve’s many roles is leading the direct response team efforts which encompasses finding the right message, medium and time to reach supporters. The organization has won more than 10 excellence in marketing awards from the Direct Marketing Association of Washington during his tenure. He oversees the Membership Services and Communications departments where membership satisfaction rates have steadily increased. He also works closely with industry partners such as ROI Solutions, Engaging Networks, Mal Warwick Donordigital and M+R to collaborate.

    Vice President of Development at PETA

  • Karen Hopper

    Karen Hopper

    Senior Data Strategist at M+R

    As the Senior Data Strategist at M+R, Karen has the privilege of leading M+R's testing team, overseeing website, email, and ad testing strategy, implementation, and reporting for more than 25 nonprofit clients. But she wasn't always on the data side of things - she started in client services 8 years ago, managing email marketing, drafting creative briefs, implementing social media advertising, and building SMS programs for some of the world's largest and most successful nonprofits. When she's not geeking out over Google Analytics and Optimizely, she's singing with 150 of her closest friends in the Choral Arts Society of Washington (virtually, right now, of course) and riding her bike around DC.

    Senior Data Strategist at M+R

  • Dane Grams

    Dane Grams

    Membership Director at Human Rights Campaign

    Dane Grams currently serves as the National Membership Director for the Human Rights Campaign - the nation’s largest and most influential LGBTQ advocacy organization. In this capacity he is responsible for inspiring and engaging more than 3 million members and supporters across the country to fight for equality. Over the course of his more than two decades in the non-profit world, he has motivated millions to open their minds, and their wallets to support worthy causes. He is proud to have helped shaped some of the best brands in the business including Amnesty International and Greenpeace USA but has decided to call HRC home because their staff, volunteers and members are the most generous people in the world, and of course, the snappiest dressers.

    Membership Director at Human Rights Campaign

  • Erik Rubadeau

    Erik Rubadeau

    CEO/Founder, Yeeboo Digital

    Erik Rubadeau is an experienced digital strategist, online fundraiser and non-profit technology specialist. Erik is currently the CEO of Yeeboo Digital, a data driven technology and full service online fundraising and technology agency.

    CEO/Founder, Yeeboo Digital

  • Brandon Fuller

    Brandon Fuller

    Owner, Raise the Roots

    Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported 17 organizations on Engaging Networks helping them to maximize their digital engagement using this powerful platform.

    Owner, Raise the Roots

  • Molly Kelly

    Molly Kelly

    Vice President of Digital Solutions, Zuri Group

    For over twenty years, Molly has been helping nonprofit organizations develop digital solutions to communicate their mission, reach monetary goals, and create real world impact. Her consulting and guidance have played a part in the transformation and growth of technology use in the nonprofit community. She has partnered with a diverse array of organizations like Amnesty International, American Heart Association and the Dana-Farber Cancer Institute, and now leads the Zuri Group product team in the development of peer-to-peer (P2P) solutions on the Engaging Networks platform.

    Vice President of Digital Solutions, Zuri Group

  • Sam Louk

    Sam Louk

    Client Support Specialist, Engaging Networks

    Sam Louk is a Client Support Specialist at Engaging Networks. As part of the support team, she assists with onboarding new clients and helps existing clients maximize the software. Prior to joining the Engaging Networks team, Sam worked in development at Reading Is Fundamental, a children’s literacy nonprofit. Her hobbies include hiking, reading, and playing flag football. She is aiming to travel to all US National Parks and has currently visited 18 out of 59.

    Client Support Specialist, Engaging Networks

  • Chris Carter

    Chris Carter

    President, Candela Strategies

    Chris Carter has a strong track record of success in integrated marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s first long-form DRTV program for a land conservation charity and the first monthly door-to-door and street fundraising programs for an animal welfare organization.

    President, Candela Strategies

  • Ryan Baillargeon

    Ryan Baillargeon

    CEO and Founder, Grassriots

    In 2011, Ryan launched Grassriots with a mission to challenge organizations to embrace digital transformation and tap into the human capital potential of their supporters to drive social change. A lifelong developer and technologist, Ryan has led digital strategy for numerous organizations and campaigns with issues ranging from cancer control, modern slavery, wildlife protection to climate justice. Prior to founding Grassriots, Ryan helped launch Leadnow, Canada’s first digitally-empowered progressive advocacy group. Ryan holds a degree in Computer Engineering from St. Lawrence College and was a 2017 nominee for the Ontario Colleges Premiers Awards. He is a member of the Association of Fundraising Professionals, the Non-profit Technology Network, and has been a featured speaker on innovations in technology and campaigning at many conferences.

    CEO and Founder, Grassriots

  • Joe Gallant

    Joe Gallant

    Account Services Manager

    cool cat

    Account Services Manager

  • Alan Gordon bCRE

    Alan Gordon bCRE

    Senior Director of Data, Analytics & Operations at NTHP

    For over a decade I have been privileged to implement core technologies that contribute to the success of development, finance and executive departments, not limited to driving fundraising operations and finance strategy but also managing individuals and vendors playing a key role in the departments' success. My passion for new challenges and driving high ROI for non-profits is unmatched by my curiosity of innovation and the role it plays in success. Alan is currently the Senior Director of Data, Analytics & Operations at the National Trust for Historic Preservation.

    Senior Director of Data, Analytics & Operations at NTHP

  • Ben Childers

    Ben Childers

    Director of Account Services at Engaging Networks

    Ben is Director of Account Services at Engaging Networks. Before coming to Engaging Networks, he worked for various non-profits as a major gifts officer and database administrator. Before that, Ben taught high school math in Tucson, Arizona, for four years. Ben lives in Washington, D.C., with his two doggos, Willow and Graycie, and his cat, The Beanz. Ben spends the majority of his downtime out in nature with his dogs, running, and hosting board game nights (let me know if you want to come!)

    Director of Account Services at Engaging Networks

  • Bryan Casler

    Bryan Casler

    VP of Digital Strategy at 4Site Studios

    Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

    VP of Digital Strategy at 4Site Studios

  • Graham Covington

    Graham Covington

    Founder and CEO of Engaging Networks

    Inspired by his time working for a Canadian cabinet member, Graham set out to create an online tool to facilitate better communication and strengthen the relationship between voter and politician. Engaging Networks (originally called Advocacy Online) evolved to include fundraising, email and CRM capabilities. These days, he loves putting together our technology roadmap and dreaming up innovative ways that we can help our clients achieve their mission.

    Founder and CEO of Engaging Networks

  • Jen Frazier

    Jen Frazier

    President at Firefly Partners

    Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She held several different positions inside the organization, and ultimately served as their Online Marketing Director. In her role as President of Firefly, Jen combines her online expertise with a commitment to helping progressive nonprofits achieve their goals. Jen has been an activist and progressive champion since high school. She holds a B.A. in History with a Minor in Women’s Studies and Italian from University of Oregon and an M.A. in Public Policy with a Concentration in Women’s Studies from George Washington University. When she is not planted in front of a computer, Jen is usually found engaged in some sort of outdoor activity with her husband and two kids in Boulder, CO or the surrounding area.

    President at Firefly Partners

  • John Siemiatkoski

    John Siemiatkoski

    Sales Engineer for Engaging Networks

    John Siemiatkoski has led digital fundraising teams at the National MS Society, American Diabetes Association, ALS Association, and Dana-Farber Cancer Institute. He has achieved 20% fundraising growth for four years in a row, recruited and coached teams, turned around fundraising programs, and deployed technology to provide new fundraising streams. John has a unique blend of fundraising and technology expertise, and has a knack for translating technical topics into plain English. He has chaired the boards of two nonprofit organizations, and led strategic planning efforts at both. At Engaging Networks, John helps nonprofit clients succeed with the most advanced digital engagement tools in the market.

    Sales Engineer for Engaging Networks

  • Lesley Beck

    Lesley Beck

    Web Developer at Firefly Partners

    Leslie joined Firefly in 2011 as an Online Production Specialist and was promoted to Web Developer in 2012. Leslie strives to make sure Firefly’s clients are getting the most value from their website and online engagement tools. Firefly clients who work with Leslie are as impressed with her technical skills as they are with her warm and friendly manner. She can ‘make TeamRaiser Dance’ and loves to delight our clients with the development of special functionality and customization of their Peer-to-Peer event sites. Prior to joining Firefly, Leslie spent 11 years at American Rivers, where she helped manage the organizations online communications and fundraising. Leslie has a B.S. degree in Business Administration from the University of Montana. Based in Seattle, Leslie likes being outdoors, skiing in the winter and spending time on rivers in the summer.

    Web Developer at Firefly Partners

  • Maan Sacdalan

    Maan Sacdalan

    Director of Digital & Database Management at NTHP

    Maan Sacdalan is a seasoned web designer and front-end web developer, currently the Director of Digital Production and Database Management at the National Trust for Historic Preservation in Washington, DC. In this role, she is responsible for managing the Engaging Networks’ email, advocacy, fundraising and data platform, as well as managing their database CRM. Prior to joining the National Trust, she worked for 2 years as part of the Client Support team of Engaging Networks and provided a role to support the North American clients and well as provide training and onboarding for new clients. She is known to be a pro-active problem solver and an enthusiastic and dedicated member of her team. In the past decade, Maan has dedicated her career to working with nonprofits and supporting education related causes. In her free time, you will find her volunteering at her son’s school or practicing yoga.

    Director of Digital & Database Management at NTHP

Schedule

    • Day 1
    • Day 2
    • Day 3
    • October 19, 2020
    • 12:00pm Reception is open - join us for networking and visit our Platinum sponsor's booth — Firefly Partners12:00pm - 12:45pmJoin us to get the event started!

    • 12:45pm ENCC-X Kicks Off!12:45pm - 1:00pmJoin us as we prepare for opening remarks. https://hopin.to/events/encc-x-2020

    • 1:00pm The Next Generation of Marketing Automations1:00pm - 1:20pmThis year, Rainforest Action Network (RAN) navigated new and uncharted territory in marketing automations. Partnering with Accessible Intelligence, RAN launched six marketing automations simultaneously, each tailored to unique cohorts, resulting in increased engagement and a dramatic increase in conversions. Learn how RAN is using machine learning to build smarter and more effective supporter journeys.Speakers: Angela Stoutenburgh, Graham Covington

    • 1:20pm #BackBritishFarming: What to do when a celebrity backs your campaign1:20pm - 1:40pmAs the UK prepares to leave the EU and negotiate new trade deals the NFU has been instrumental in campaigning for food standards to be enshrined in law. Find out how they harnessed the power of the media, digital communications and celebrity to close in on their campaign goal, recruiting 500,000 new supporters along the way.Speakers: Paul Bradley

    • 1:40pm BREAKOUTS, EXPO HALL & NETWORKING1:40pm - 2:00pmJoin us for a break-out session or visit out expo hall!

    • 2:00pm Virtual Event Success Story: Raising $1 Million on Engaging Networks2:00pm - 2:20pmVirtual fundraising events can be wildly successful. And why not use your current technology to accomplish hefty fundraising goals? In this case study, we’ll demonstrate how Lutheran Social Services of Minnesota transformed their Engaging Networks platform into a virtual event venue and raised over $1 million in the process. Join us for an in-depth look at this innovative use of the peer-to-peer platform!Speakers: Carly Samuelson, Molly Kelly

    • 2:20pm quick favor - How White Coat Waste Reactivated 86,718 Lapsed Supporters2:20pm - 2:40pmWhen White Coat Waste and their agency partner Raise the Roots completed their migration to Engaging Networks, hundreds of thousands of inactive supporters were uncovered. Leveraging the tools in Engaging Networks and some clever messaging, 86,718 were reactivated. Learn (and steal) their secrets to success in this session.Speakers: Mackie Burr, Brandon Fuller

    • 2:40pm Refuge: Transforming digital fundraising in response to Covid-192:40pm - 2:50pmHow Refuge rapidly scaled up digital fundraising this year to increase income by 6,325%, and raise vital funds for women and children needing support during lockdown.Speakers: Meg Lawrence, Anne Clark, Jo Felgate

    • 2:50pm BREAKOUTS, EXPO HALL & NETWORKING2:50pm - 3:10pmJoin us for breakout sessions or stop by the expo hall!

    • 3:10pm COMFORT BREAK3:10pm - 3:20pmShort break to readjust, grab some coffee, check in with your kids, etc.

    • 3:20pm A Tale of Two Middlewares3:20pm - 3:40pmMaan and Alan will be sharing a conversion case study of the National Trust's CRM migration to ROI, comparing and contrasting experiences and best practices using middlewares used to connect with Engaging Networks.Speakers: Alan Gordon bCRE, Maan Sacdalan

    • 3:40pm How to build page templates that marketers, split testers, and today's digital comms teams will love3:40pm - 4:00pm4Site builds the templates that marketing agencies and nonprofits are using to drive up conversions and win campaigns. Come learn about everything that goes into building them and what you can adopt for your pages today. This presentation will be accessible for both techies and non-techies alike.Speakers: Bryan Casler

    • 4:00pm BREAKOUTS, EXPO HALL & NETWORKING4:00pm - 4:20pmJoin us for a breakout session or stop by the expo hall!

    • 4:20pm Building a solid foundation for growth - Firefly Partners & CURE Childhood Cancer4:20pm - 4:40pmPatrick DiGiulian and Leslie Beck will be joined by Munaa Shariff from CURE Childhood Cancer to talk about their P2P events earlier this spring. Our process brought them tangible value in design, strategy, flexibility, and training. We built Lauren’s Run P2P as an event and through Leslie’s thoughtful development and our training and documentation, they were able to pivot to virtual when COVID hit. The CURE team were also able to use our design/development baseline to create other events such as Lendmark Climb to Cure, which ended up raising 154% of its goal. We helped develop a solid foundation on which they were able to grow and build out other events on their own and realize true ROI on the EN platform.Speakers: Munna Shariff, Patrick DiGiulian, Lesley Beck

    • 4:40pm API ≠ Integration – A Guide to Intelligent Communication between Technology Platforms4:40pm - 5:00pm"You need to connect your various engagement platforms to facilitate or automate data and work flows. As long as there are documented API’s, you are golden. Right? Not necessarily. In this interactive session ROI Solutions will present alongside Oxfam America to share best practices on what makes a truly successful integration and how you can harmonize your business goals, your business rules, and make data exchange between your technology platforms meaningful. Integration strategies - starting simple and enhancing; one-way or two-way; defining the system of record Data mapping considerations - what data source is “more right”; how to prevent duplicates; how to manage the de-dupe/merge process; what do you do with transactional data) What are the gotchas and pitfalls? How do you get started?"Speakers: Karen Engstrom, John Abdulla

    • 5:00pm Trick or Treat: 10 sweet ways to improve your pages5:00pm - 5:10pmWe’re highlighting some amazing client examples to show you 5 quick and dirty tricks you can do with your pages today, and 5 super-slick custom enhancements that are worth the extra effort to deliver a killer campaign.Speakers: Morgan Radbourne, Sam Louk, Joe Gallant

    • 5:10pm BREAKOUTS, EXPO HALL & NETWORKING5:10pm - 5:30pmJoin us for a breakout session or in the expo hall!

    • 5:30pm HAPPY HOUR!!5:30pm - 6:30pmJoin your peers, our partners and the Engaging Networks crew for an online happy hour. Bring yourself, your pet, your kid, a beverage of choice and enjoy the fun.

    • October 20, 2020
    • 9:00am Reception is open - join us for networking and visit our Expo Hall 9:00am - 9:45amCheck-in, get settled with your coffee, relax.

    • 9:45am ENCC-X Day 2 Kicks Off! 9:45am - 10:00amJoin us for day two's opening remarks and announcements!

    • 10:00am Digital Leadership: The Big Pivot: How to Make the Right Changes, for the Right Reasons, and Fast10:00am - 10:20amWhen the pandemic struck nonprofit organizations all went through the familiar cycle of fear and despair, reaction and response. Human Rights Campaign, the leading advocacy organization for the LGBTQ+ community, has historically been very reliant on in-person large-scale Events, Pride Marches, and street canvass to raise awareness and to fundraise. In this interview format presentation, Gina VanderLoop, CEO and Founder of ROI Solutions, will discuss a few client strategy shifts how ROI Solutions was able to help clients quickly move forward during this crisis. Dane Grams, Membership Director will share his perspective on how the organization was able to take a creative and analytic approach across the enterprise to assess potential impact and implement forward-thinking strategies to unlock opportunities during this crisis. Ultimately, the big pivot has been largely successful and the exercise itself has provided the organization with a strategic enterprise-wide framework to adapt to whatever the next new normal becomes.Speakers: Gina Vanderloop, Dane Grams

    • 10:20am Digital Leadership: Top tips for managing digital change10:20am - 10:40amChange is about people and this session will go through some top tips for managing change and taking people with you.Speakers: Brani Milosevic

    • 10:00am Product Workshops: Marketing Automation "Jump to Journey"10:00am - 10:20amActivists make great donors; donors make great activists. One time givers? How about upping the anty to a monthly gift. See how Engaigng Networks brand new "Jump to Journey" features can help nudge supporters up the engagement pyramidSpeakers: John Siemiatkoski

    • 10:20am Product Workshops: Marketing automation for Lapsed Donors10:20am - 10:40amAcquisition is expensive and we all have chunks of our email file that seem to have forgotten about us. Learn how Engaging Networks Marketing Automation coupled with surveys and other methods can help bring lapsed donors back from the brink.Speakers: John Siemiatkoski

    • 10:40am BREAKOUTS, EXPO HALL & NETWORKING 10:40am - 11:00amJoin us for a breakout session or in the expo hall!

    • 11:00am Digital Leadership: How Human 2 Human Digital Can Transform Your Work11:00am - 11:20amWe will explore how focusing on the human elements in your digital communications will create connection, provide a more personalized experience for your supporters, and help move your mission forward more effectivelySpeakers: Taylor Shanklin, Jen Frazier

    • 11:20am The Conscious Creative: Practical Ethics for Purposeful Work — A discussion with Ryan Baillargeon and Kelly Small from Grassriots11:20am - 11:40amKelly Small discusses their new book about creative industry ethics with a specific lens on the actionable guidance the non-profit industry can benefit from.Speakers: Kelly Small, Ryan Baillargeon

    • 11:00am Product Workshops: What's new for donation pages?11:00am - 11:15amEngaging Networks best-in-breed donation forms just keep getting better! See how they've continued to evolve to help bring in more donations and increase conversionsSpeakers: Jenn Morrison

    • 11:15am Product Workshops: SMS - Integrating Text into your EN Campaigns in all the Ways11:15am - 11:30amMultichannel is the name of the game and SMS is a great avenue to offer supporters many ways to engage. See how Engaging Networks has launched SMS in our Marketing Automation and ways to include alongside of email and social touchpoints.Speakers: Jenn Morrison

    • 11:30am Product Workshops: Salesforce and Engaging Networks : Connector 2.011:30am - 11:40amThe Salesforce 2.0 connector is here! Out-of-the-box mappings for NPSP couple with flexibility to alter and change how data is represented to match internal business rules. Check out how we've capitalized on lessons learned over five years with our previous connector to provide optimal integration. Speakers: Dan Szymczak

    • 11:40am BREAKOUTS, EXPO HALL & NETWORKING 11:40am - 12:00pmJoin us for a breakout session or in the expo hall!

    • 12:00pm LUNCH AND NETWORKING 12:00pm - 12:30pmJoin your peers for lunch and good conversation (online).

    • 12:30pm Digital Leadership: Building Authentic Digital Brands: How to not seem like a bot, a skeezy influencer, a corporate shill, a sellout, a false messiah. Lessons from the for-profit media world12:30pm - 12:50pmAt Slate and Atlas Obscura, David Plotz helped create beloved, clear media brands at for-profit companies. He'll talk about ways to build trust with an audience and turn passive readers and listeners into active ambassadors, and ways to squander goodwill and ruin a good name.Speakers: David Plotz

    • 12:50pm Digital Leadership: Transforming Digital Organizations12:50pm - 1:10pmTBDSpeakers: Graham Covington

    • 12:30pm Product Workshops: New Ways to Pay - Gateways, Wallets and How to Get Peoples' Money12:30pm - 12:45pmLet's make mobile giving as easy as possible! Learn how Engaging Networks continues to offer additional mobile wallet integrations to enable supporters to give on their mobile devise with the wallets they use. Speakers: Jenn Morrison

    • 12:45pm Product Workshops: Integrating Symbolic Giving into your Fundraising Program12:45pm - 1:00pm$50 provides 10 desks for a classroom in rural [insert country here]. See how to use Engaging Networks eCommerce tools to increase targeted donations with a symbolic giving program. Speakers: John Siemiatkoski

    • 1:00pm Product Workshops: Click to Call Campaigns1:00pm - 1:10pmPhone congress to tell them how you feel! Or better yet let your supporters do just that. Learn all about how click-to-call functionality in Engaging Networks Speakers: Sam Louk

    • 1:10pm BREAKOUTS, EXPO HALL & NETWORKING 1:10pm - 1:30pmJoin us for a breakout session or in the expo hall!

    • 1:30pm Digital Leadership: From paper to pixels : how to reignite your fundraising engines1:30pm - 1:50pmA two slide epigram on the history of fundraising strategy and a 15 minute rant on why that needs to change, and how.Speakers: Erik Rubadeau

    • 1:50pm Digital Leadership: The Value of an Integrated Constituent Digital Footprint1:50pm - 2:10pmHear how People for the Ethical Treatment of Animals—a powerhouse in engagement, activism, and fundraising—has developed systems to collaboratively track both active and passive data traces to enhance the supporter journey. By focusing on broader organizational goals, system integration, and sharing intelligence, both program and development teams find mutual success. This is a dynamic work in progress, bringing together multiple digital partners and departments. You'll step away with thoughts on what variables you need to solve to find your organization's equation for success.Speakers: Steve Kehrli

    • 1:30pm Product Workshops: Events 2.0 - What's New and How to Virtualize1:30pm - 1:50pmThe world is virtual and our events tools are evolving to meet the moment. Learn about what's coming with everything from Zoom integration to recurring events and beyondSpeakers: Jenn Morrison

    • 1:50pm Product Workshops: Using the Hub to Pump up your Supporters1:50pm - 2:10pmThe Supporter Hub self-service portal is an underused gem. Learn how to empower your supporters to update their own contact info and manage their own giving. Speakers: John Siemiatkoski

    • 2:10pm BREAKOUTS, EXPO HALL & NETWORKING 2:10pm - 2:30pmJoin us for a breakout session or in the expo hall!

    • 2:30pm COMFORT BREAK2:30pm - 2:45pmShort break to readjust, grab some coffee, check in with your kids, etc.

    • 2:45pm Digital Leadership: Let's never use the term 'digital transformation' again, and other short (and loving!) rants, tips and predictions about the nonprofit sector's relationship with digital.2:45pm - 3:10pmCome for the one-liners, stay because you know where I'm coming from. Tips like: the number 1 thing you really don't need (even though some people think you need it) in order to invest in a digital programme. Rants like: the ethical principle that should be guiding our digital nonprofit work practice (or praxis for you fancy folk). Predictions like: COVID for digital fundraising in 2021 - here's how to make it work for you... Rants like: been there, done that (digital change management thing). We're all digitally mature. Now what? I still need more budget and my boss still doesn't fully get it. (Come to the session to hear the answer to that.) Tips like: measurement plans - they are the best because...Speakers: Ryann Miller

    • 3:10pm Digital Leadership: Integration is more than email and direct mail: What we’ve learned about multichannel fundraising in the last year3:10pm - 3:30pmFor a while, efforts in fundraising integration were focused on syncing email and direct mail campaigns. Now, with an established suite of digital touchpoints and a few new(!) offline tools, we’re able to implement enhanced multichannel efforts that provide the best donor experience and raise more money. Learn what’s worked in the past year and the results of some cross channel tests that highlight tactics that can be utilized in any direct response program.Speakers: Mwosi Swenson

    • 2:45pm Product Workshops: Multichannel Tracking and Marketing Channels2:45pm - 3:05pmCheck out the breadth of new functionality we're offering to manage your marketing channels from social to paid advertising. Learn how Engaging Networks lets you track where your donors and activists are coming from to double down on your best channels and trim the rest. Speakers: John Siemiatkoski

    • 3:05pm Product Workshops: One-Click donations Product3:05pm - 3:30pmLearn how to minimize friction in the donor journey with one-click donations. Use the stored payment gateway token to receive gifts from prior donors with a click of a buttonSpeakers: Sam Louk

    • 3:30pm BREAKOUTS, EXPO HALL & NETWORKING 3:30pm - 3:50pmJoin us for a breakout session or in the expo hall!

    • 3:50pm Digital Leadership: The 4 P's to Digital Transformation3:50pm - 4:10pmEver wonder why it can be so darn difficult to get anything done inside your organization? Even when smart, well-intentioned leaders (like you) toss a lot of time, money, and brainpower at your issues and opportunities – it doesn’t seem to make anything better. We just keep dragging those problems and roadblocks along with us, year after year. Yuck. But there is hope! Join Maureen and learn her simple method to identify what’s really getting in the way – and create a plan to get things moving along more effectively. Even better – the 4P Framework is inclusive, collaborative, and helps your whole team work together to make measurable progress toward your organizational goals.Speakers: Maureen Wallbeoff

    • 4:10pm Digital Leadership: Donor Led Fundraising 4:10pm - 4:30pmThe hardest thing about being so passionate about your mission is knowing where to draw the line between that you want people to know about your service community or your organization’s work versus what they are ready to hear about it. The American Indian College Fund married the two with surprising results. Drop by to learn more about this special case study. The hardest thing about being so passionate about your mission is knowing where to draw the line between that you want people to know about your service community or your organization’s work versus what they are ready to hear about it. The American Indian College Fund married the two with surprising results. Drop by to learn more about this special case study. Speakers: Karen Cheung

    • 3:50pm Product Workshops: Visual Reports : The new Report Builder3:50pm - 4:10pmOur new visual report builder bring a slick interface and UX to the business of tracking progress across your digital programs. Year-over-year analysis across channels and campaigns is simple and easy. See what we've built and how to maximize use for your teams.Speakers: Jenn Morrison

    • 4:10pm Product Workshops: Data In / Data Out : Making the most of Engaging Networks Services (ENS) and API4:10pm - 4:30pmEngaging Networks Bulk and REST API's are the most open and flexible in the world of nonprofit eCRM's. Iain will provide a brief tour of the API's and how they can be used to move data seamlessly across your CRM systems, CMS, and beyondSpeakers: Iain Ure

    • 4:30pm BREAKOUTS, EXPO HALL & NETWORKING 4:30pm - 4:50pmJoin us for a breakout session or in the expo hall!

    • 4:50pm WRAP UP DAY 2 4:50pm - 5:00pmClosing remarks for day two. See you tomorrow for day three!

    • October 21, 2020
    • 9:00am Reception is open - join us for Networking and visit our Expo Hall 9:00am - 9:45amVisit the expo hall or network with peers on the final day of ENCC-X.

    • 9:45am ENCC-X Day 3 Kicks Off! 9:45am - 10:00amJoin us for opening remarks as the final day of ENCC-X kicks off!

    • 10:00am Innovation: The Future is Now! All Is Not Lost10:00am - 10:20amIn 2020 your fundraising methods have been faced with a steep curve to either change or be gone. Digital Fundraising is not new, but the approach you take to it might be. Your traditional methods are not completely lost either. There's a fine balance between adapting and moving forward while sunsetting old ways of doing it. Candela Strategies has the knowledge and experience of working with existing fundraising models as well as transitioning and adapting them to digital and virtual formats.Speakers: Chris Carter

    • 10:20am Innovation: Rapid Response for the Apocalypse10:20am - 10:40am2020 has been like no other for nonprofits. Between COVID-19, the unjust murders that occurred at the hands of police brutality and white supremacy, and the 2020 elections, nonprofits need to pivot and hone their rapid response strategies like never before. This session will provide nonprofits with the top 5 rapid response strategies leading up to the election and year-end fundraising. You will walk away with concrete steps to take in moments of crisis, and a better understanding of the dos and don'ts of rapid response.Speakers: Allyson Kapin

    • 10:00am Product Workshops: Visual Reports : The new Report Builder10:00am - 10:20amOur new visual report builder bring a slick interface and UX to the business of tracking progress across your digital programs. Year-over-year analysis across channels and campaigns is simple and easy. See what we've built and how to maximize use for your teams.Speakers: Jenn Morrison

    • 10:20am Product Workshops: Data In / Data Out : Making the most of Engaging Networks Services (ENS) and API10:20am - 10:40amEngaging Networks Bulk and REST API's are the most open and flexible in the world of nonprofit eCRM's. Iain will provide a brief tour of the API's and how they can be used to move data seamlessly across your CRM systems, CMS, and beyondSpeakers: Iain Ure

    • 10:40am BREAKOUTS, EXPO HALL & NETWORKING 10:40am - 11:00amJoin a breakout session of visit our expo hall!

    • 11:00am Innovation: Successful campaigning in the wake of COVID-19 : Innovative approaches to be successful online11:00am - 11:20amCOVID-19 has changed the world profoundly and permanently. There is no going back to the way it was. Traditional in-person advocacy tactics are no longer possible. Organizations must evolve or they will be increasingly marginalized. How can you keep up with today’s digital tools? How can you leverage your key stakeholders’ digital grassroots power? How do you approach storytelling most effectively? We will show how technology can enable your advocates to share stories quickly and authentically and address how video content dominates people’s time and attention. We’ll also show you how organizations have been using more video in their campaigning in a simple, easy, inexpensive manner in various use cases. During this workshop, you will learn: How to communicate with advocates to activate them for advocacy. How to use the social media and new technology to super-charge your advocacy efforts. How you can leverage the fact that all of your key stakeholders are walking around with professional video cameras in their pockets (which we still call cell “phones”). How new tools and new expectations give you opportunities for video creation that never existed before. Speakers: Michael Hoffman

    • 11:20am Innovation: How can digital, marking automation and surveys find million dollar gifts from $50 dollar donors?11:20am - 11:40amIn a digitally transformed world, now is the time to fully utilize digital marketing platforms to uncover planned gifts and middle and major gifts.Listen in to examples on what to ask, when to ask, and how to use engaging networks to find those million dollar donors hiding in your email file.Speakers: Michael Johnston

    • 11:00am Product Workshops: Multichannel Tracking and Marketing Channels11:00am - 11:20amCheck out the breadth of new functionality we're offering to manage your marketing channels from social to paid advertising. Learn how Engaging Networks lets you track where your donors and activists are coming from to double down on your best channels and trim the rest. Speakers: John Siemiatkoski

    • 11:20am Product Workshops: One-Click donations Product : Page-builder11:20am - 11:40amLearn how to minimize friction in the donor journey with one-click donations. Use the stored payment gateway token to receive gifts from prior donors with a click of a buttonSpeakers: Sam Louk

    • 11:40am BREAKOUTS, EXPO HALL & NETWORKING 11:40am - 12:00pmJoin a breakout session, visit the expo hall of network with peers!

    • 12:00pm LUNCH AND NETWORKING 12:00pm - 12:30pmGrab your lunch and network with peers online.

    • 12:30pm Innovation: Confessions of a Copywriter12:30pm - 12:40pmAfter working on a thousand emails with more than 50 clients, I've seen some stuff. Find out how to work with a creative partner effectively and how to take what I've learned and use it on your next campaign.Speakers: Lisa Kaneff

    • 12:40pm Innovation: Using Digital Engagement to Drive Loyalty12:40pm - 1:00pmAs digital fundraisers, we spend a lot of time asking people to donate. But sometimes, reaching out — without asking for money directly — can lead to better results. In this talk, we will showcase some successful engagement tactics that can lead to post-action fundraising, gaining sustainers, sustainer upgrades, and create good will with donors that will help long-term retention and loyalty.Speakers: Rachel Kottler

    • 12:30pm Product Workshops: Events 2.0 - What's New and How to Virtualize12:30pm - 12:45pmThe world is virtual and our events tools are evolving to meet the moment. Learn about what's coming with everything from Zoom integration to recurring events and beyondSpeakers: Jenn Morrison

    • 12:45pm Product Workshops: Using the Hub to Pump up your Supporters12:45pm - 1:00pmThe Supporter Hub self-service portal is an underused gem. Learn how to empower your supporters to update their own contact info and manage their own giving. Speakers: John Siemiatkoski

    • 1:00pm BREAKOUTS, EXPO HALL & NETWORKING 1:00pm - 1:20pmJoin a breakout session, network or swing by the exhibit hall!

    • 1:20pm Antiracist Fundraising: Bringing Activism to our Daily Work in Digital1:20pm - 2:10pmFollowing George Floyd’s death, entrenched racism in our country entered the forefront of national discourse. As fundraisers and citizens there was a clear urgency to address white supremacy’s impact on communities of color when communicating with supporters and donors. While racial violence has faded some from the headlines the need for action has not. In this panel workshop, we examine how nonprofit marketers and digital fundraisers strike a balance between stating these important truths without abandoning their institutional voice, brand and need to raise money for their important cause and mission. Chaired by Eric Rubin, Director of Business Development, Engaging Networks Panelists: Alsa Bruno, Creator, Youthworker & Festival Director Lisa Kanneff, Copywriter, Next Chapter Consulting Meghan Trowbridge, Senior Copywrtier, Mozilla" Speakers: Meghan Trowbridge, Alsa Bruno, Eric Rubin, Lisa Kaneff

    • 1:20pm Product Workshops: New Ways to Pay - Gateways, Wallets and How to Get Peoples' Money1:20pm - 1:35pmLet's make mobile giving as easy as possible! Learn how Engaging Networks continues to offer additional mobile wallet integrations to enable supporters to give on their mobile devise with the wallets they use. Speakers: Jenn Morrison

    • 1:35pm Product Workshops: Click to Call Campaigns1:35pm - 1:50pmPhone congress to tell them how you feel! Or better yet let your supporters do just that. Learn all about how click-to-call functionality in Engaging Networks Speakers: Sam Louk

    • 1:50pm Product Workshops: Integrating Symbolic Giving into your Fundraising Program1:50pm - 2:10pm$50 provides 10 desks for a classroom in rural [insert country here]. See how to use Engaging Networks eCommerce tools to increase targeted donations with a symbolic giving program. Speakers: John Siemiatkoski

    • 2:10pm BREAKOUTS, EXPO HALL & NETWORKING 2:10pm - 2:30pmJoin a breakout session, network or stop by the expo hall!

    • 2:45pm Innovation: Digital Accessibility Strategies for a More Inclusive World2:45pm - 3:00pmLearn how to incorporate these basic fundamental techniques to make accessibility your organization's SOP.Speakers: Angela Guzman

    • 3:00pm Innovation: A Return to Form(s): Simplicity as Innovation3:00pm - 3:15pmNew technologies, developments, and styles are eye-catching, but they’re not always what your donors are looking for. They’re looking to give, and sometimes that means keeping your forms simple and streamlined, giving them the options they need. We’re looking at ways to get “back to basics,” while examining how those basics have changed.Speakers: Mathew Harkins

    • 3:15pm Your Reputation Precedes You: Basics of Email Deliverability For Your Hardest Working Channel3:15pm - 3:30pmEmail marketing is an organization’s most effective digital channel, but a typical email program loses almost twenty percent of messages to spam folders. In this session, we'll review the basics of email reputation and the best practices to ensure your messages get to the inbox of your donors and supporters.Speakers: Van Do

    • 2:45pm Product Workshops: SMS - Integrating Text into your EN Campaigns in all the Ways2:45pm - 3:00pmMultichannel is the name of the game and SMS is a great avenue to offer supporters many ways to engage. See how Engaging Networks has launched SMS in our Marketing Automation and ways to include alongside of email and social touchpoints.Speakers: Jenn Morrison

    • 3:00pm Product Workshops: What's new for donation pages?3:00pm - 3:15pmEngaging Networks best-in-breed donation forms just keep getting better! See how they've continued to evolve to help bring in more donations and increase conversionsSpeakers: Jenn Morrison

    • 3:15pm Product Workshops: Salesforce and Engaging Networks : Connector 2.03:15pm - 3:30pmThe Salesforce 2.0 connector is here! Out-of-the-box mappings for NPSP couple with flexibility to alter and change how data is represented to match internal business rules. Check out how we've capitalized on lessons learned over five years with our previous connector to provide optimal integration. Speakers: Dan Szymczak

    • 3:30pm BREAKOUTS, EXPO HALL & NETWORKING 3:30pm - 3:50pmJoin a breakout session, network or stop by the expo hall.

    • 3:50pm If it ain't broke, keep testing! Iterative Design with Donation Forms3:50pm - 4:10pmHave you been using the same donation form for as long as you can remember? You don't need to spend a lot to make huge improvements on your donation forms. Iterative design is a great tactic that helps drive conversions and move donors through the donor pipeline. We’ll share best practices for implementing iterative design improvements, including a case study so you can learn from Water for People about what worked for them!Speakers: Sarah Fargusson

    • 4:10pm Innovation: Wordpress Modular Templates - The Easiest Wordpress Site You've Ever Managed4:10pm - 4:30pmHere’s a situation you might have found yourself in at some point in 2020. Things are rapidly changing, your organization is figuring out how to pivot to digital, change your messaging in the time of COVID, or roll-out new digital resources. But your current WordPress site is rigid and you don’t have templates and content tools that allow you to easily and quickly change your website. See how Firefly’s approach to WordPress builds can solve these problems and make your site more flexible easier to manage than ever. We’ll walk you through our modular approach and how WordPress can connect to and integrate with your online tools for a better user experience.Speakers: Jake Mason, Colleen Campbell

    • 3:50pm Product Workshops: Marketing automation for Lapsed Donors3:50pm - 4:10pmAcquisition is expensive and we all have chunks of our email file that seem to have forgotten about us. Learn how Engaging Networks Marketing Automation coupled with surveys and other methods can help bring lapsed donors back from the brink.Speakers: John Siemiatkoski

    • 4:10pm Product Workshops: Marketing Automation 4:10pm - 4:30pmActivists make great donors; donors make great activists. One time givers? How about upping the anty to a monthly gift. See how Engaging Networks brand new "Jump to Journey" features can help nudge supporters up the engagement pyramidSpeakers: John Siemiatkoski

    • 4:30pm BREAKOUTS, EXPO HALL & NETWORKING 4:30pm - 4:50pmLast chance to stop by the expo hall or join a breakout session!

    • 4:50pm CONFERENCE WRAP UP 4:50pm - 5:00pmJoin us for closing remarks to wrap up the first ENCC-X!

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