march, 2019

12mar10:00 am4:00 pmENCC WestFirst Annual Engaging Networks Community Conference West - Free Admission

Portland, OR

Event Details

The first annual Engaging Networks Community Conference West Coast was a smashing success. We had excellent presenters for this event, view the full playlist here and watch videos or click through the schedule to find the talk you want and a link to that video.

Join us for the first annual Engaging Networks Community Conference West Coast (ENCC West) just prior to the Nonprofit Technology Conference in Portland, Oregon on March 12, 2019. As the inaugural rollout of our ENCC West, we are offering a full day of Engaging Networks absolutely free. You can expect all the normal trappings you’ve learned to love over the years at our Community Conferences. Registration includes access to all sessions, refreshments and lunch.



Engaging Networks 1146 19th Street, NW, Suite 800

World Trade Center Portland121 SW Salmon St, Portland, OR 97204

Speakers for this event

  • Alan Gordon bCRE

    Alan Gordon bCRE

    Senior Director of Data, Analytics & Operations at NTHP

    For over a decade I have been privileged to implement core technologies that contribute to the success of development, finance and executive departments, not limited to driving fundraising operations and finance strategy but also managing individuals and vendors playing a key role in the departments' success. My passion for new challenges and driving high ROI for non-profits is unmatched by my curiosity of innovation and the role it plays in success. Alan is currently the Senior Director of Data, Analytics & Operations at the National Trust for Historic Preservation.

    Senior Director of Data, Analytics & Operations at NTHP

  • Ben Childers

    Ben Childers

    Director of Account Services at Engaging Networks

    Ben is Director of Account Services at Engaging Networks. Before coming to Engaging Networks, he worked for various non-profits as a major gifts officer and database administrator. Before that, Ben taught high school math in Tucson, Arizona, for four years. Ben lives in Washington, D.C., with his two doggos, Willow and Graycie, and his cat, The Beanz. Ben spends the majority of his downtime out in nature with his dogs, running, and hosting board game nights (let me know if you want to come!)

    Director of Account Services at Engaging Networks

  • Bryan Casler

    Bryan Casler

    VP of Digital Strategy at 4Site Studios

    Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

    VP of Digital Strategy at 4Site Studios

  • Graham Covington

    Graham Covington

    Founder and CEO of Engaging Networks

    Inspired by his time working for a Canadian cabinet member, Graham set out to create an online tool to facilitate better communication and strengthen the relationship between voter and politician. Engaging Networks (originally called Advocacy Online) evolved to include fundraising, email and CRM capabilities. These days, he loves putting together our technology roadmap and dreaming up innovative ways that we can help our clients achieve their mission.

    Founder and CEO of Engaging Networks

  • Ira Horowitz

    Ira Horowitz

    Founder of Cornershop Creative

    Ira is the founder of Cornershop Creative,an award winning online services company committed to listening carefully to our nonprofit and small business clients and helping them achieve their goals. If your company or organization needs help with online strategy, design, development, or implementation, we can help!

    Founder of Cornershop Creative

  • Jacob Miller

    Jacob Miller

    Client Services Manager at Zuri Group

    I bring 7 years of experience in working with nonprofits to Zuri Group’s team. Currently, I oversee production of WordPress sites and CRM implementations for clients on Engaging Networks and Luminate Online. I possess strong interpersonal communication skills with the ability to build integral relationships and quickly establish trust with clients. My ability to master technical systems and software at a very fast pace has allowed me to successfully engage in development projects and provide technical support to clients.

    Client Services Manager at Zuri Group

  • Jen Frazier

    Jen Frazier

    President at Firefly Partners

    Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She held several different positions inside the organization, and ultimately served as their Online Marketing Director. In her role as President of Firefly, Jen combines her online expertise with a commitment to helping progressive nonprofits achieve their goals. Jen has been an activist and progressive champion since high school. She holds a B.A. in History with a Minor in Women’s Studies and Italian from University of Oregon and an M.A. in Public Policy with a Concentration in Women’s Studies from George Washington University. When she is not planted in front of a computer, Jen is usually found engaged in some sort of outdoor activity with her husband and two kids in Boulder, CO or the surrounding area.

    President at Firefly Partners

  • John Siemiatkoski

    John Siemiatkoski

    Sales Engineer for Engaging Networks

    John Siemiatkoski has led digital fundraising teams at the National MS Society, American Diabetes Association, ALS Association, and Dana-Farber Cancer Institute. He has achieved 20% fundraising growth for four years in a row, recruited and coached teams, turned around fundraising programs, and deployed technology to provide new fundraising streams. John has a unique blend of fundraising and technology expertise, and has a knack for translating technical topics into plain English. He has chaired the boards of two nonprofit organizations, and led strategic planning efforts at both. At Engaging Networks, John helps nonprofit clients succeed with the most advanced digital engagement tools in the market.

    Sales Engineer for Engaging Networks

  • Kim Evered

    Kim Evered

    Director of Client Support at Zuri Group

    Skilled and dynamic professional with an “I can create a solution” attitude and over 20 years’ experience in delivering strategic and tactical results in growing organizations. I am a generalist with keen business acumen and a wide range of skills, including business process development, IT solutions and system selection, consultative sales, client account management including training and support, content marketing, and operational and personnel management.

    Director of Client Support at Zuri Group

  • Lesley Beck

    Lesley Beck

    Web Developer at Firefly Partners

    Leslie joined Firefly in 2011 as an Online Production Specialist and was promoted to Web Developer in 2012. Leslie strives to make sure Firefly’s clients are getting the most value from their website and online engagement tools. Firefly clients who work with Leslie are as impressed with her technical skills as they are with her warm and friendly manner. She can ‘make TeamRaiser Dance’ and loves to delight our clients with the development of special functionality and customization of their Peer-to-Peer event sites. Prior to joining Firefly, Leslie spent 11 years at American Rivers, where she helped manage the organizations online communications and fundraising. Leslie has a B.S. degree in Business Administration from the University of Montana. Based in Seattle, Leslie likes being outdoors, skiing in the winter and spending time on rivers in the summer.

    Web Developer at Firefly Partners

  • Maan Sacdalan

    Maan Sacdalan

    Director of Digital & Database Management at NTHP

    Maan Sacdalan is a seasoned web designer and front-end web developer, currently the Director of Digital Production and Database Management at the National Trust for Historic Preservation in Washington, DC. In this role, she is responsible for managing the Engaging Networks’ email, advocacy, fundraising and data platform, as well as managing their database CRM. Prior to joining the National Trust, she worked for 2 years as part of the Client Support team of Engaging Networks and provided a role to support the North American clients and well as provide training and onboarding for new clients. She is known to be a pro-active problem solver and an enthusiastic and dedicated member of her team. In the past decade, Maan has dedicated her career to working with nonprofits and supporting education related causes. In her free time, you will find her volunteering at her son’s school or practicing yoga.

    Director of Digital & Database Management at NTHP

  • Matt Barr

    Matt Barr

    Director of Operations and Delivery at Yeeboo Digital

    As Director of Operations and Delivery, Matt draws upon his 10+ years of digital strategy consulting and project management experience in charity and non-profit digital campaigns, software implementation and website launches to focus on delivering client happiness through the successful launch of digital projects and campaigns, all built with love by the Yeeboo Digital team. As Yeeboo Digital's Lead Digital Producer, he works with our diverse range of charity and non-profit clients as part of a Digital Production team on the day to day implementation of simple to use, smart and strategic digital projects. As an Accredited Engaging Networks Partner, Yeeboo Digital works to plan, design and build fundraising focused websites, forms, advocacy pages and campaign microsites using the Engaging Networks platform. As Wordpress wizards, Yeeboo Digital works to plan, design and build charity and non-profit websites using the flexible and intuitive Wordpress CMS.

    Director of Operations and Delivery at Yeeboo Digital


    • Day 1
    • March 12, 2019
    • 10:00am Keynote Address10:00am - 11:00amCLICK HERE TO WATCH THE PRESENTATION - Keynote address by CEO Graham CovingtonSpeakers: Graham Covington

    • 11:15 AM How new templates, analytics, and Google Optimize are helping online giving and advocacy in ROOM A11:15 AM - 12:15 PMCLICK HERE TO WATCH THE PRESENTATION - Do you have Template Anxiety, Page Envy, or worry you might not be tracking the right metrics for your campaign? Then this session is for you. We'll review from start to finish the complete overhaul of the Ocean Conservancy Online Giving and Advocacy pages, as well as similar overhauls for Organic Consumers and the International Campaign for Tibet.

      -What motivated their change
      -Design approach
      -Technical underpinnings for the project
      -Migration strategy
      -How campaign performance is measured
      -How Google Optimize is helping drive improvements
      Speakers: Bryan Casler

    • 11:15am 2019 Technology Roadmap Deep Dive in ROOM B11:15am - 12:15pmCLICK HERE TO WATCH THE PRESENTATION - Join Engaging Network's CEO and founder, Graham Covington, as he walks you through all the changes coming to Engaging Networks in 2019. In this session, Graham will cover Geo-Location querying, updates to the Events module, addition of new dynamic reporting tools, updated HUB gadgets, and more. If you want to be the first to know that is coming in 2019, this is the session for you.Speakers: Graham Covington

    • 12:15pm How to train your robot (to enhance engagement) in ROOM A12:15pm - 1:15pmCLICK HERE TO WATCH THE PRESENTATION - Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The problem is, we see the tactic of engaging new donors and subscribers as being underutilized and, much of the time, the strategy and content is under-planned resulting in less-than-interesting engagement and results.

      In this session, Matt will take you through a few best practice engagement and nurturing email series examples focusing on the strategy and planning for each and how these related to of the nurturing series of emails. He'll look at real-world case studies of different email engagement and nurturing being used for new donor acquisition, new monthly donor acquisition and new lead generation.

      Finally, we will look at what enhanced engagement looks like, using a recent case study of how an organization used AI with a facebook messenger bot in tandem with Engaging Networks marketing automation. The goal was to deepen the understanding around an ongoing refugee crisis while providing an opportunity to instantly interact with the organization and to therefore improve the conversion of these newly acquired email addresses in Facebook.Speakers: Matt Barr

    • 12:15pm Phoning it in - using Click-to-Call to get heard in ROOM B12:15pm - 1:15pmCLICK HERE TO WATCH THE PRESENTATION - Learn about our newest page type in page-builder - Click-to-Call. Your supporters to call their elected officials (using our managed databases or your custom contacts), while following on-screen talking points for the advocacy issue. Supporters can complete a survey at the end of the call to give you feedback as to how the call went. In this session, John will be walking through the backend and front setup of these new pages. If your advocacy team has been clamoring for new ways to reach your targets, this is it!Speakers: John Siemiatkoski

    • 1:15pm Lunch and Cool Tools in ROOM A1:15pm - 2:00pmJoin us for lunch and network with friends, or sit down to hear about some of our cool tools in Room A.

    • 2:00pm To a T: Customizing Engaging Networks To Meet Your Digital Goals in ROOM A2:00pm - 3:00pmCLICK HERE TO WATCH THE PRESENTATION - There are so many things that Engaging Networks can do that it can be hard to know where to start. Using everything the tool has to offer (and reaching your goals) is all about putting the right team together. A perfect example is how Firefly Partners has worked with Huntsman Cancer Foundation (HCF) to ramp up their communication, DIY, and peer-to-peer fundraising efforts. HCF funds the efforts of Huntsman Cancer Institute to better understand and treat cancer, encouraging patients, caregivers, and donors to come together through programs and community outreach. Firefly has worked with HCF on email strategy (including segmentation, automation, and A/B testing), donation form optimization, DIY campaign launch, and customization of peer-to-peer landing and fundraising pages. In this session we’ll provide a case study on all the bells and whistles of Engaging Networks and how your nonprofit can make the most of everything the tool has to offer.Speakers: Jen Frazier, Lesley Beck

    • 2:00pm How to Engage 5 Generations of Donors and Supporters in ROOM B2:00pm - 3:00pmCLICK HERE TO WATCH THE PRESENTATION - We are in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest sector of the American workforce. By 2025, Millennials will make up 75% of the workforce. As Generation Z enters the workplace, we are bound to see further shifts in generational giving trends.

      Due the rapid speed of technological advancement, generation age spans are expected to compress into shorter year ranges and therefore will increase the challenge of how to communicate across an increasing number of generations. You will need an overarching communication strategy to reach these diverse audiences. In this session, we will explore:

      -The differences – and similarities – about each generation and how to engage them in P2P fundraising
      -Strategies to cut through the communication clutter
      -Spotlight on the duality of Millennials
      Speakers: Jacob Miller, Kim Evered

    • 3:00pm Holy wow!?! That’s Engaging Networks? in ROOM A3:00pm - 4:00pmCLICK HERE TO WATCH THE PRESENTATION - Did you know that gifs and emojis in email can greatly increase your performance rates? Using a multi-step donation forms can result in a 5-10% higher conversion rate. Adding PayPal or Amazon Pay can raise your donations by more 20%. Why include a Facebook share button on your thank you page, when you can just include a checkbox on the form that will share your action while they submit the action form? Providing your users with appropriate and better experiences by extending Engaging Networks with JavaScript, CSS, and the robust APIs can make a difference in your campaigns! We'll review some examples of how you can change your default Engaging Networks forms, increase conversations and engagement, and get the most out of the platform.Speakers: Ira Horowitz

    • 3:00pm PAST & PRESENT YEAR-END in ROOM B3:00pm - 4:00pmCLICK HERE TO WATCH THE PRESENTATION - After a complex and successful migration, the National Trust for Preservation team went live with Engaging Networks last October 2018. As newbies to the Engaging Networks community, Alan and Maan will compare and contrast experiences from a previous life and demonstrate some key Engaging Network’s tools they have leveraged to have a stress-free year-end campaign and what they have learned this year and plans for next. (Conditional Emails, Page-builder, Tracking IDs, Source codes, Profiles)Speakers: Alan Gordon bCRE, Maan Sacdalan

Chloe Green is a copywriter and digital campaigner with almost a decade of experience in the charity and political sectors. She’s delivered campaigns, copy and consultancy for a raft of good eggs including Anthony Nolan, the National Union of Students, St Mungo’s, and Hillary for America. She was Social Media Manager at the Labour Party between 2016–2019 and now she’s Head of Creative with the lovely team at Forward Action. She leads on fundraising emails, UX copy, and all creative facilitation. She’s an expert in email list growth, digital strategy, organic and paid-for social media, and digital mobilisation.

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.
In 2013 she became the 'Donor Whisperer' and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.
Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom - and that's just the last year.
She also feels weird writing about herself in the third person.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Hannah is Senior Campaigns Officer at the MS Society, working on their local campaigning programme, Local Action for MS and also on social care and carers. She’s worked at the MS Society for a year and a half, and was previously at the MND Association and National Voices.

Executive Director of C6 Digital, London based agency

Emily has worked at Guide Dogs for the Blind Association since 2019, working on a range of campaign areas to empower people with vision impairments to live the life they choose. Prior to this, Emily working in parliament and severed as a borough councillor.

Brani Milosevic ia a digital consultant and coach at
She helps individuals, teams and organisations to learn how to seize the opportunities offered by digital and navigate its challenges.
Brani set up the Digital Leadership Forum, is an NCVO trainer, a CharityComms mentor and a qualified executive coach.

Rhiannan Sullivan is the Vice President of strategy and partnerships of social action network, Over the past 10+ years, she has worked with hundreds of UK and EU charities helping them grow and develop their digital fundraising programmes. Prior to working for Care2, Rhiannan worked at then political campaigning agency Blue State Digital, a global leading digital strategy agency who has helped many organisations build and engage online communities, clients included political and advocacy campaigns, non-­‐profit organisations, cultural institutions and global consumer brands.

Calum manages social, email and some digital campaigns at CPRE, and is CPRE’s expert Engaging Networks user, working on development and helping other teams make the most of the platform. Happiest working on campaigns for change or rambling around in the countryside.

Brandon Fuller is Engaging Networks alumni and owner of Raise the Roots, a digital agency that has supported over two dozen organizations on Engaging Networks - helping them to maximize their digital engagement using this powerful platform. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.

I joined the Woodland Trust in 2018 and now lead on policy and engagement campaigns working to improve protection, restoration and high quality creation of woods and trees. Prior to campaigning for trees, I worked in Peterborough, tackling fuel poverty in the community. I care deeply about the climate and nature crises and the many, intersectional impacts and solutions. Endlessly inspired and energised by the dedication and passion of our supporters and the public who take action time and time again.

Hannah Mudge is Digital Innovation Manager at The Leprosy Mission England and Wales and has had the privilege of seeing the 147-year-old international development charity evolve over the last decade, from sending out its first online fundraising appeal to achieving record levels of income despite the challenges faced since the start of the pandemic. She is based in Peterborough and enjoys running, cooking and reading in her limited spare time when not parenting two lively boys. During 2020 she added ‘homeschooling’ to her skillset although what Ofsted rating she would achieve is probably best left to the imagination.

I am a campaigner in the Woods Under Threat team at the Woodland Trust. My role is to help protect ancient woods and trees from damaging developments across the UK. Ancient woods and trees are irreplaceable, so we work hard to stop any further loss of these precious habitats and ensure they are protected for the benefit of people and wildlife.

Matt Strong is the Campaigns and Engagement Officer for the Ramblers.

He has recently run campaigns on increasing the number of new green walking routes in some of our biggest cities, including London and Manchester. He has also been leading on the Ramblers’ campaigns work around the Environment Bill. Matt has a background in politics after spending a decade as an elected councillor on Manchester City Council and having previously worked for two Members of Parliament and a political party.

Claire Warner is a former charity Fundraising Director & Senior Leader, turned Culture & Wellbeing consultant.

It was in trying to throw herself back into her beloved Fundraising Director role after 12 months' treatment for aggressive breast cancer, that Claire realised the focus & memory loss and heart condition side effects she'd been left with after her treatment, plus the life-changing experience of the illness itself, meant (guttingly!) a 300% commitment, 50+hours a week Fundraising Director role was no longer an option.

On looking into what others do in this situation, Claire discovered the field of workplace wellbeing, the research work of Prof Cary Cooper, the Gallup Organisation and Simon Sinek, and hasn't looked back since.

In 2018, Claire created her own piece of research into the wellbeing of fundraisers and when it concluded in 2019, over 700 fundraisers had taken part. The results of the research were used to further inform and refine the work Claire does with organisations and individuals in the charity sector.

In 2020 Claire won the Best Digital Leader Award at the Social CEO Awards and in 2021 curated the first Charity Wellbeing Summit.

Today, Claire works on organisational culture and wellbeing projects with charities and offers coaching and mentoring programmes to sector professionals.

Becky has spent the last decade building people power and people-powered movements to hold the most powerful to account for a fairer, more just, and cleaner future.
She helped build 38 Degrees UK into a movement of over 1 million citizens and led many of the biggest campaigns. As part of OPEN’s senior team, she helped build and sustain a network across 19 different countries, by supporting, coaching, and building fast-growing digitally facilitated organisations.

She's currently Senior Strategist at The Sunrise Project leading the Global Banks Program and building grassroots activism on finance around the world. She’s on the board of Skiftet, Sweden’s biggest online campaign community and Left Foot Forward in the UK.

Andrew Taylor-Dawson is Development Manager at Liberty, where he leads on member and support engagement. He has been in fundraising for around 13 years. In this time he has worked in the human rights, homelessness and social justice sectors as well as having been a freelance consultant.

He has held board positions with Global Justice Now and the adoption support organisation We Are family.

Rebecca is a Digital Project Manager, who recently led the redesign and redevelopment of The Children's Society's website.

Rebecca worked closely with senior stakeholders, subject matter experts, and digital agencies to create a new platform that demonstrates the organisation's refreshed vision, mission and brand. There has already been astounding results in the 6-months since launch.

I have worked as a web developer for about 20 years and for Which? since 2015, primarily on their WordPress sites. This has involved integration with a variety of different APIs, most recently the Engaging Networks API, along with the creation of APIs to allow sites to talk to one another.

Glyn Thomas is a digital strategist and web developer. He built his first website in 1997 and has been working in digital communications since 2002.

For the past 12 years, Glyn has almost exclusively worked with charities and non-profit organisations. Almost all the projects he works on are focused around campaigning, fundraising or supporter recruitment, and often a mixture of all three.

Now based in Berlin, Glyn works with organisations in the UK, Europe and North America.

Rhian is the Strategic Programme Manager for Physical Activity at Versus Arthritis. Alongside Sport England under the Richmond Group ‘Movement for All’ programme, Rhian is co-developing a long-term, sustainable programme to support those living with Musculoskeletal conditions to increase their physical activity levels and improve their quality of life. Rhian has over 15 years’ experience of supporting people with long term health conditions to become more active. She is passionate about prevention, working in partnership and using an effective knowledge base to create impactful change at scale.

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

Mary Margaret Callahan is the Chief Mission Officer for Pet Partners, where she is responsible for leading mission delivery including the therapy animal program and grassroots advocacy program. She joined Pet Partners in 2013 and has worked to establish the organization as both an influencer and a resource within the animal-assisted intervention (AAI) and human-animal bond (HAB) community. In 2018 she was named one of PetAge Magazine’s Women of Influence. Mary Margaret lives on a small farm outside Seattle with her husband, daughter and menagerie of animals including dogs, cats, guinea pigs, chickens, goats and miniature donkeys.

Joe Derry Hall is a freelancer working on creative digital and communications. His interests include tech innovation, upending power and reimagining different futures. Joe has been the winner of a Mozilla Creative Media Award and the joint winner of a BAFTA digital award. He was previously in-house in campaigning and communications roles at Amnesty International, the Climate Coalition, the Ecocide campaign, Save the Children, Scope and others. He is one of the initiators of Right Way Up, an experiment to create a radical, practical new vision for the social change sector.

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.