march, 2019

12mar10:00 am4:00 pmENCC WestFirst Annual Engaging Networks Community Conference West - Free Admission

Portland, OR

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Event Details

The first annual Engaging Networks Community Conference West Coast was a smashing success. We had excellent presenters for this event, view the full playlist here and watch videos or click through the schedule to find the talk you want and a link to that video.

Join us for the first annual Engaging Networks Community Conference West Coast (ENCC West) just prior to the Nonprofit Technology Conference in Portland, Oregon on March 12, 2019. As the inaugural rollout of our ENCC West, we are offering a full day of Engaging Networks absolutely free. You can expect all the normal trappings you’ve learned to love over the years at our Community Conferences. Registration includes access to all sessions, refreshments and lunch.

OUR SPONSORS

Time

(Tuesday) 10:00 am - 4:00 pm PST

Location

World Trade Center Portland

121 SW Salmon St, Portland, OR 97204

Organizer

Engaging Networks 1146 19th Street, NW, Suite 800

World Trade Center Portland121 SW Salmon St, Portland, OR 97204

Speakers for this event

  • Alan Gordon bCRE

    Alan Gordon bCRE

    Senior Director of Data, Analytics & Operations at NTHP

    For over a decade I have been privileged to implement core technologies that contribute to the success of development, finance and executive departments, not limited to driving fundraising operations and finance strategy but also managing individuals and vendors playing a key role in the departments' success. My passion for new challenges and driving high ROI for non-profits is unmatched by my curiosity of innovation and the role it plays in success. Alan is currently the Senior Director of Data, Analytics & Operations at the National Trust for Historic Preservation.

    Senior Director of Data, Analytics & Operations at NTHP

  • Ben Childers

    Ben Childers

    Director of Account Services at Engaging Networks

    Ben is Director of Account Services at Engaging Networks. Before coming to Engaging Networks, he worked for various non-profits as a major gifts officer and database administrator. Before that, Ben taught high school math in Tucson, Arizona, for four years. Ben lives in Washington, D.C., with his two doggos, Willow and Graycie, and his cat, The Beanz. Ben spends the majority of his downtime out in nature with his dogs, running, and hosting board game nights (let me know if you want to come!)

    Director of Account Services at Engaging Networks

  • Bryan Casler

    Bryan Casler

    Director of Digital Strategy at 4Site Studios

    Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

    Director of Digital Strategy at 4Site Studios

  • Graham Covington

    Graham Covington

    Founder and CEO of Engaging Networks

    Inspired by his time working for a Canadian cabinet member, Graham set out to create an online tool to facilitate better communication and strengthen the relationship between voter and politician. Engaging Networks (originally called Advocacy Online) evolved to include fundraising, email and CRM capabilities. These days, he loves putting together our technology roadmap and dreaming up innovative ways that we can help our clients achieve their mission.

    Founder and CEO of Engaging Networks

  • Ira Horowitz

    Ira Horowitz

    Founder of Cornershop Creative

    Ira is the founder of Cornershop Creative,an award winning online services company committed to listening carefully to our nonprofit and small business clients and helping them achieve their goals. If your company or organization needs help with online strategy, design, development, or implementation, we can help!

    Founder of Cornershop Creative

  • Jacob Miller

    Jacob Miller

    Client Services Manager at Zuri Group

    I bring 7 years of experience in working with nonprofits to Zuri Group’s team. Currently, I oversee production of WordPress sites and CRM implementations for clients on Engaging Networks and Luminate Online. I possess strong interpersonal communication skills with the ability to build integral relationships and quickly establish trust with clients. My ability to master technical systems and software at a very fast pace has allowed me to successfully engage in development projects and provide technical support to clients.

    Client Services Manager at Zuri Group

  • Jen Frazier

    Jen Frazier

    President at Firefly Partners

    Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. During her tenure at Planned Parenthood Federation of America, Jen started their first online action network and helped build a database of more than 500,000 pro-choice supporters. She held several different positions inside the organization, and ultimately served as their Online Marketing Director. In her role as President of Firefly, Jen combines her online expertise with a commitment to helping progressive nonprofits achieve their goals. Jen has been an activist and progressive champion since high school. She holds a B.A. in History with a Minor in Women’s Studies and Italian from University of Oregon and an M.A. in Public Policy with a Concentration in Women’s Studies from George Washington University. When she is not planted in front of a computer, Jen is usually found engaged in some sort of outdoor activity with her husband and two kids in Boulder, CO or the surrounding area.

    President at Firefly Partners

  • John Siemiatkoski

    John Siemiatkoski

    Sales Engineer for Engaging Networks

    John Siemiatkoski has led digital fundraising teams at the National MS Society, American Diabetes Association, ALS Association, and Dana-Farber Cancer Institute. He has achieved 20% fundraising growth for four years in a row, recruited and coached teams, turned around fundraising programs, and deployed technology to provide new fundraising streams. John has a unique blend of fundraising and technology expertise, and has a knack for translating technical topics into plain English. He has chaired the boards of two nonprofit organizations, and led strategic planning efforts at both. At Engaging Networks, John helps nonprofit clients succeed with the most advanced digital engagement tools in the market.

    Sales Engineer for Engaging Networks

  • Kim Evered

    Kim Evered

    Director of Client Support at Zuri Group

    Skilled and dynamic professional with an “I can create a solution” attitude and over 20 years’ experience in delivering strategic and tactical results in growing organizations. I am a generalist with keen business acumen and a wide range of skills, including business process development, IT solutions and system selection, consultative sales, client account management including training and support, content marketing, and operational and personnel management.

    Director of Client Support at Zuri Group

  • Lesley Beck

    Lesley Beck

    Web Developer at Firefly Partners

    Leslie joined Firefly in 2011 as an Online Production Specialist and was promoted to Web Developer in 2012. Leslie strives to make sure Firefly’s clients are getting the most value from their website and online engagement tools. Firefly clients who work with Leslie are as impressed with her technical skills as they are with her warm and friendly manner. She can ‘make TeamRaiser Dance’ and loves to delight our clients with the development of special functionality and customization of their Peer-to-Peer event sites. Prior to joining Firefly, Leslie spent 11 years at American Rivers, where she helped manage the organizations online communications and fundraising. Leslie has a B.S. degree in Business Administration from the University of Montana. Based in Seattle, Leslie likes being outdoors, skiing in the winter and spending time on rivers in the summer.

    Web Developer at Firefly Partners

  • Maan Sacdalan

    Maan Sacdalan

    Director of Digital & Database Management at NTHP

    Maan Sacdalan is a seasoned web designer and front-end web developer, currently the Director of Digital Production and Database Management at the National Trust for Historic Preservation in Washington, DC. In this role, she is responsible for managing the Engaging Networks’ email, advocacy, fundraising and data platform, as well as managing their database CRM. Prior to joining the National Trust, she worked for 2 years as part of the Client Support team of Engaging Networks and provided a role to support the North American clients and well as provide training and onboarding for new clients. She is known to be a pro-active problem solver and an enthusiastic and dedicated member of her team. In the past decade, Maan has dedicated her career to working with nonprofits and supporting education related causes. In her free time, you will find her volunteering at her son’s school or practicing yoga.

    Director of Digital & Database Management at NTHP

  • Matt Barr

    Matt Barr

    Director of Operations and Delivery at Yeeboo Digital

    As Director of Operations and Delivery, Matt draws upon his 10+ years of digital strategy consulting and project management experience in charity and non-profit digital campaigns, software implementation and website launches to focus on delivering client happiness through the successful launch of digital projects and campaigns, all built with love by the Yeeboo Digital team. As Yeeboo Digital's Lead Digital Producer, he works with our diverse range of charity and non-profit clients as part of a Digital Production team on the day to day implementation of simple to use, smart and strategic digital projects. As an Accredited Engaging Networks Partner, Yeeboo Digital works to plan, design and build fundraising focused websites, forms, advocacy pages and campaign microsites using the Engaging Networks platform. As Wordpress wizards, Yeeboo Digital works to plan, design and build charity and non-profit websites using the flexible and intuitive Wordpress CMS.

    Director of Operations and Delivery at Yeeboo Digital

Schedule

    • Day 1
    • March 12, 2019
    • 10:00am Keynote Address10:00am - 11:00amCLICK HERE TO WATCH THE PRESENTATION - Keynote address by CEO Graham CovingtonSpeakers: Graham Covington

    • 11:15 AM How new templates, analytics, and Google Optimize are helping online giving and advocacy in ROOM A11:15 AM - 12:15 PMCLICK HERE TO WATCH THE PRESENTATION - Do you have Template Anxiety, Page Envy, or worry you might not be tracking the right metrics for your campaign? Then this session is for you. We'll review from start to finish the complete overhaul of the Ocean Conservancy Online Giving and Advocacy pages, as well as similar overhauls for Organic Consumers and the International Campaign for Tibet.

      -What motivated their change
      -Design approach
      -Technical underpinnings for the project
      -Migration strategy
      -How campaign performance is measured
      -How Google Optimize is helping drive improvements
      Speakers: Bryan Casler

    • 11:15am 2019 Technology Roadmap Deep Dive in ROOM B11:15am - 12:15pmCLICK HERE TO WATCH THE PRESENTATION - Join Engaging Network's CEO and founder, Graham Covington, as he walks you through all the changes coming to Engaging Networks in 2019. In this session, Graham will cover Geo-Location querying, updates to the Events module, addition of new dynamic reporting tools, updated HUB gadgets, and more. If you want to be the first to know that is coming in 2019, this is the session for you.Speakers: Graham Covington

    • 12:15pm How to train your robot (to enhance engagement) in ROOM A12:15pm - 1:15pmCLICK HERE TO WATCH THE PRESENTATION - Marketing automation has been used in our sector for a long time now with the goal to engage new donors and new email subscribers in preparation for future communications. The problem is, we see the tactic of engaging new donors and subscribers as being underutilized and, much of the time, the strategy and content is under-planned resulting in less-than-interesting engagement and results.

      In this session, Matt will take you through a few best practice engagement and nurturing email series examples focusing on the strategy and planning for each and how these related to of the nurturing series of emails. He'll look at real-world case studies of different email engagement and nurturing being used for new donor acquisition, new monthly donor acquisition and new lead generation.

      Finally, we will look at what enhanced engagement looks like, using a recent case study of how an organization used AI with a facebook messenger bot in tandem with Engaging Networks marketing automation. The goal was to deepen the understanding around an ongoing refugee crisis while providing an opportunity to instantly interact with the organization and to therefore improve the conversion of these newly acquired email addresses in Facebook.Speakers: Matt Barr

    • 12:15pm Phoning it in - using Click-to-Call to get heard in ROOM B12:15pm - 1:15pmCLICK HERE TO WATCH THE PRESENTATION - Learn about our newest page type in page-builder - Click-to-Call. Your supporters to call their elected officials (using our managed databases or your custom contacts), while following on-screen talking points for the advocacy issue. Supporters can complete a survey at the end of the call to give you feedback as to how the call went. In this session, John will be walking through the backend and front setup of these new pages. If your advocacy team has been clamoring for new ways to reach your targets, this is it!Speakers: John Siemiatkoski

    • 1:15pm Lunch and Cool Tools in ROOM A1:15pm - 2:00pmJoin us for lunch and network with friends, or sit down to hear about some of our cool tools in Room A.

    • 2:00pm To a T: Customizing Engaging Networks To Meet Your Digital Goals in ROOM A2:00pm - 3:00pmCLICK HERE TO WATCH THE PRESENTATION - There are so many things that Engaging Networks can do that it can be hard to know where to start. Using everything the tool has to offer (and reaching your goals) is all about putting the right team together. A perfect example is how Firefly Partners has worked with Huntsman Cancer Foundation (HCF) to ramp up their communication, DIY, and peer-to-peer fundraising efforts. HCF funds the efforts of Huntsman Cancer Institute to better understand and treat cancer, encouraging patients, caregivers, and donors to come together through programs and community outreach. Firefly has worked with HCF on email strategy (including segmentation, automation, and A/B testing), donation form optimization, DIY campaign launch, and customization of peer-to-peer landing and fundraising pages. In this session we’ll provide a case study on all the bells and whistles of Engaging Networks and how your nonprofit can make the most of everything the tool has to offer.Speakers: Jen Frazier, Lesley Beck

    • 2:00pm How to Engage 5 Generations of Donors and Supporters in ROOM B2:00pm - 3:00pmCLICK HERE TO WATCH THE PRESENTATION - We are in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest sector of the American workforce. By 2025, Millennials will make up 75% of the workforce. As Generation Z enters the workplace, we are bound to see further shifts in generational giving trends.

      Due the rapid speed of technological advancement, generation age spans are expected to compress into shorter year ranges and therefore will increase the challenge of how to communicate across an increasing number of generations. You will need an overarching communication strategy to reach these diverse audiences. In this session, we will explore:

      -The differences – and similarities – about each generation and how to engage them in P2P fundraising
      -Strategies to cut through the communication clutter
      -Spotlight on the duality of Millennials
      Speakers: Jacob Miller, Kim Evered

    • 3:00pm Holy wow!?! That’s Engaging Networks? in ROOM A3:00pm - 4:00pmCLICK HERE TO WATCH THE PRESENTATION - Did you know that gifs and emojis in email can greatly increase your performance rates? Using a multi-step donation forms can result in a 5-10% higher conversion rate. Adding PayPal or Amazon Pay can raise your donations by more 20%. Why include a Facebook share button on your thank you page, when you can just include a checkbox on the form that will share your action while they submit the action form? Providing your users with appropriate and better experiences by extending Engaging Networks with JavaScript, CSS, and the robust APIs can make a difference in your campaigns! We'll review some examples of how you can change your default Engaging Networks forms, increase conversations and engagement, and get the most out of the platform.Speakers: Ira Horowitz

    • 3:00pm PAST & PRESENT YEAR-END in ROOM B3:00pm - 4:00pmCLICK HERE TO WATCH THE PRESENTATION - After a complex and successful migration, the National Trust for Preservation team went live with Engaging Networks last October 2018. As newbies to the Engaging Networks community, Alan and Maan will compare and contrast experiences from a previous life and demonstrate some key Engaging Network’s tools they have leveraged to have a stress-free year-end campaign and what they have learned this year and plans for next. (Conditional Emails, Page-builder, Tracking IDs, Source codes, Profiles)Speakers: Alan Gordon bCRE, Maan Sacdalan

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