Karen Hopper

As the Senior Data Strategist at M+R, Karen has the privilege of leading M+R’s testing team, overseeing website, email, and ad testing strategy, implementation, and reporting for more than 25 nonprofit clients. But she wasn’t always on the data side of things – she started in client services 8 years ago, managing email marketing, drafting creative briefs, implementing social media advertising, and building SMS programs for some of the world’s largest and most successful nonprofits. When she’s not geeking out over Google Analytics and Optimizely, she’s singing with 150 of her closest friends in the Choral Arts Society of Washington (virtually, right now, of course) and riding her bike around DC.

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