ENCC-X Spring 2021 - Engaging Networks

About ENCC-X 2021

Thank you. To everyone who supported and attended the Engaging Networks Community Conference in Washington, DC in October 2019. Your participation made this event happen and brought our ever-strong community together once again. This ENCC-DC is over but there is more to come. Browse this page to find session videos, presentations, updates ane more!

Announcements

Announcing the 2020 Engaging Networks Community Conferences. Save the date and we look forward to seeing you!

ENCC-SF — April 22, 2020
ENCC-TO — June 16, 2020
ENCC-DC — October 1 & 2, 2020
ENCC-UK — London in June (location and dates TBA)

Also – who won the Sponsor Passport Contest?

Leah Diaz – Go Pro Hero 7
Cindy Camacho – Amazon Echo
Kate Hilts – Amazon Echo

Congratulations to all and thank you for participating! Send us an email to arrange shipping please.

Finally, we like to make these events better every year and can’t do that without your feedback. If you attended, take a moment to complete our post-conference survey – and thank you.

Sessions

Day 1

Presenter: Clare Boczon of Ocean Conservancy and Ashleigh Lambert of Beaconfire RED
Product/theme: Marketing Automation
Track: Case Study

Take the next step past good, old-fashioned email onboarding. This session features a deeper dive into how to use the EN marketing automation tool for better response and enhanced user journeys, with less impact on your team. See how Ocean Conservancy is engaging and persuading their audiences — sustainers, non-responders, new donors, lapsed donors — through automated smart, intuitive communications. You’ll see real examples of and new ideas on how to address constituent relationship building, email deliverability and more. And we’ll share actionable tips you can implement immediately and take back to your team.

Watch the video

Product/theme: Page-builder templates
Track: Product workshop
Speakers: John Siemiatkoski

Changing up your page templates for new or seasonal campaigns is even easier with our new visual template editor. No need to edit the HTML – just click and add new images, backgrounds, etc. And for clients with affiliates, chapters or regional offices, see how you can push digital assets from a Master Dashboard account to keep all linked accounts consistent and on-brand.

Product/theme: Engaging Networks Academy
Track: Learning Session
Speakers: Simon Dunant and Clint O’Brien of Engaging Networks

Our lead Academy creator, Simon Dunant, will be showcasing the new Engaging Networks Academy. Since rolling out version 1.0 more than a year ago we have had just under 1,000 Engaging Networks’ clients go through the Academy to learn how to take advantage of our robust platform. With Academy 2.0, we make it even easier to track progress, introduce near modules, and streamline so modules. Come learn more at our roll-out.

Product/theme: Marketing Automation
Track: Product Workshop
Speakers: Sam Louk and Michael Sabat of Engaging Networks

Download the presentation here

Engaging Networks’ very own Sam Louk will be debuting the latest beta-feature in the Engaging Networks platform – SMS in marketing automation workflows. We will be adding SMS functionality throughout the platform over the next 12 months and this is our first foray. With this tool, you’ll be able to send SMS messages along with email messages as part of welcome series, donor reactivation workflows, happy birthday messages, and more. If you’re interested in being beta-tester or just want to see that we will be offering to all clients in a future release – be sure to attend this session.

Product/theme: Accessible Intelligence
Track: Product Workshop
Speakers: Graham Covington, CEO of Engaging Networks

Did you know that the Accessible Intelligence platform will be launched in 2020? Did you know that we’ve been working on it for more than 2 years? Did you know that we think that this will revolutionize how end-users create workflows for different supporter groups? If you wondered about any of that or are simply interested in machine learning, then this is the session for you.

Watch the video

Panel: The Unique Challenges Of Working Internationally
Our panelists discuss the unique challenges of working internationally.
Chaired by Michael Austin, International Client Success Manager, Engaging Networks
Panelists:
Rhiannan Sullivan, Vice President, Strategy & Partnerships, Care2
Becky Jarvis, Senior Strategist, The Sunrise Project
Joanne Dunsford, Global Director of Supporter Insights, Operations and Experience, Animals Asia

Learning session: Recognising And Managing Burnout
In this session, Ben Childers, Senior Director of Global Client Success at Engaging Networks, will discuss the latest trends and patterns that are leading to a dramatic increase in burnout. He will also provide tools for leaders and employees on how to manage burnout.
Ben Childers, Senior Director of Global Client Success, Engaging Networks

Day 2: Wednesday 26th May 2021, 9am-5pm

Workshop: Stopping the spammers: from phishing scam to security plan
Without proper security measures in place, spammers can send content in emails to compromised lists of unsolicited email addresses through the web forms on your Engaging Networks pages. We look at how they they’re able to do this and potentially damage your organisation’s reputation in the process, before diving into the security features on the Engaging Networks platform that you can use to stop them in their tracks.
Gwynne Dixon, Development Operations Engineer, Engaging Networks

Case study: CPRE star count : 2021 case study
CPRE supporters were asked to count the number of stars they could see in the night sky, and then submit it via an Engaging Networks form. This year was a record year – largely driven by social shares. And for the first time, supporters were presented with a customised thank you image for sharing which included the number of stars they had seen.
Calum McGregor, Digital Engagement Officer, CPRE the Countryside Charity
Joe Derry Hall, Digital Creative, Root to Branch Communications

Video | Slide deck

Case study: Turning a technical tree strategy into an accessible call to action
How we used an email to target action to generate in depth, personalised responses to a technical consultation and avoided submissions being counted as one repeated response.
Naomi Tilley, Lead Campaigner – Policy & Engagement, The Woodland Trust
Nicole Hillier, Campaigner – Woods Under Threat, The Woodland Trust

Video | Slide deck

Product Workshop: Fundraising tips and tricks
Learn how to set up mobile giving with digital wallets (Apple Pay, Google Pay, PayPal One Touch) and explore how to encourage supporters to cover processing fees with our new fee cover features.
Marta Fornal, Project Director, Global Client Success, Engaging Networks

Product Workshop: Email-to-target: Creating your own custom database, and more
You may be familiar with using our postcode enabled databases for building email-to-target campaigns, but this session will focus on building your own custom database, utilising a match field instead of a postcode to identify targets to contact.
Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks

Case Study: Breaking the rules, digital fundraising during a pandemic
Rhiannan Sullivan and Andrew Taylor-Johnson will demonstrate how different organisations adapted, broke their own rules, and implemented successful survival strategies that we can all learn from moving forward. Human rights charity Liberty & global conversation and wildlife NGO Fauna and Flora International heavily ramped up their email acquisition and engagement efforts throughout the pandemic and largely through unique email journeys and digital strategies that used advocacy-based lead generation, content testing & optimisation, rule-breaking, and grit, these organisations’ efforts saw staggering results. You’ll get insights and lessons learnt and what can happen when you break either your own set or industry-established rules.
Rhiannan Sullivan, VP, Strategy & Partnerships, Europe, Care2
Andrew Taylor-Dawson, Development Manager, Liberty

Video | Slide deck

Case Study: An acquisition project to engage new audiences with a little-known issue
With the opportunity to run their biggest and most ambitious campaign yet, The Leprosy Mission wanted to engage new audiences with their cause: one that many people don’t know much about. Find out how they learned from past mistakes and worked with Forward Action on a Facebook acquisition project.
Hannah Mudge, Digital Innovation Manager, The Leprosy Mission

Video | Slide deck

Product Workshop: Email Marketing Automations – Jump to journey
Join this workshop to explore the EMA tool, and how to set up different automations based on different criteria. We will explore jump to journey, and how to implement that with welcome series automations.
Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks

Product Workshop: How to keep your Engaging Networks account secure
In this session Jonathan will run through the key security features in Engaging Networks that will help to keep your account safe. From enabling two-factor authentication for your users, assigning permission groups to limit module access and running through the audit log tools that are available, you’ll leave this session with some tips on how to implement or update your security policies and procedures relating to your Engaging Networks account.
Jonathan Purchase, UK Business Director, Engaging Networks

Case study: Seamless supporter journeys – from localised data to crowdfunding
The results of The Ramblers’ Don’t Lose Your Way crowdsourcing campaign gave them a perfect data set to engage supporters in their work on a local level. By using a postcode lookup tool, alongside the newly added fundraising module, they were able to create a seamless supporter journey in Engaging Networks to drive donations.
Matt Strong, Campaigns and Engagement Officer, The Ramblers

Video | Slide deck

Product Workshop: Events – Ready, Set, Meet
We’ll catch you up on all the recent and upcoming additions to the Events module, including add-to-calendar links, split receipting , and Zoom integration.
John Siemiatkoski, Sales Engineer, Engaging Networks

Product Workshop: Showing actions on a map using the REST API
Join Iain as he explains how to plot supporter actions on a map from the ENS REST API using a Node JS server, geocoding APIs and a mapping library. This will be a technical session intended for agencies and digital teams.
Iain Ure, Front-end Developer, Engaging Networks

Video | Slide deck

Learning session: How to send postcards to your targets, using Engaging Networks and ClickSend
Creating online advocacy that is engaging and impactful isn’t easy – supporters are overloaded with petitions and email to targets; whilst targets getting the same email multiple times can only go so far. By asking supporters to send physical postcards, you put a fun and creative twist on the classic ‘email to target’ and also create an impactful and personal experience for the target.
Jack Segal (C6 Digital) discusses building a Postcard tool for Greenpeace’s Transform Transport campaign, that integrates with ClickSend to send the physical postcards.
Whilst this talk is focused on sending postcards with ClickSend, it also gives a high level introduction to integrating EN with other tools / platforms to enhance your campaigning offerings.
Jack Segal, Executive Director, C6 Digital

Video | Slide deck | Demo link

Case study: Email to Target – taking it local
For their recent Too Much to Lose campaign on rehabilitation services, the MS Society used the letter to editor tool as a secondary local action for their most engaged campaigners to take, after a national campaign action and ask. They’ve also been trialling a series of blank Email to Target actions for campaigners to personalise with their own campaign issues and messages for our new local campaigning programme, Local Action for MS as tools to connect people to their decision-makers in a completely customisable way.
Hannah West, Senior Campaigns Officer & Ellen Buckerfield, Campaigns Manager, MS Society

Video | Slide deck

Product Workshop: P2P PFP
In Peer-to-Peer Past, Present, and Future, we will highlight some client successes with peer-to-peer fundraising, how your organization can get started now, and preview the plans for a new peer-to-peer engagement platform.
John Siemiatkoski, Sales Engineer, Engaging Networks

Product Workshop: Asking the right questions – using Next Suggested Gift to maximise giving
Next Suggested Gift is a powerful tool that asks your supporters for the amount that suits them. Find out more in this session.
Sam Louk, Tier 1 Client Support Lead, Engaging Networks

Product Workshop: Extensions Party – Your Favourite Tools in One Place
You’re invited to take a tour of the new Extensions Manager in Engaging Networks, and find out how you can level up your campaigns and account with third-party integrations, such as Facebook, Okta, Zoom and more. You’ll also get a preview of upcoming integrations on the roadmap.
Jenn Morrison, Manager of Product Communications, Engaging Networks

Learning Session: The five disciplines of highly effective teams
A year of lockdowns, fear of the pandemic and working at home has been challenging for individuals and teams. As we are looking at better times ahead (but still not totally back to normal), now may be the right moment to put some time aside to develop your team. Because – there is much more to it than getting on with your teamsters!
High-performing teams have a shared purpose, clarity around individual roles and vibrant culture with healthy tension and support for each other. They have a good understanding of what they are delivering for other teams and the organisation as well as strong relationships with stakeholders. And in the middle of it all, high-performing teams constantly learn and optimise how they work.
In this session Brani will introduce the five disciplines of high-performing teams and share frameworks and tools you can use to plan and work with your own team.
Brani Milosevic, Digital Leadership Ltd

Learning Session: The Power of Landing Page Optimisation (& the common pitfalls)
With the best of intentions, changes you make to your landing pages can do more harm than good. Eugene Flynn has been helping clients optimise supporter experience to grow their campaigns for nearly 20 years.
In this session he will identify common pitfalls and how to avoid them. He’ll share actionable insights that you can apply right away to create better experiences. You’ll learn what an effective process looks like and the role research plays in optimisation.
If you join live you’ll have an opportunity to win a free 30 minute coaching session with Eugene and access to free tools you can use in your research.
Eugene Flynn, Director, 54 Degrees

Day 3: Thursday 27th May 2021, 9am-5pm

Fundraising tips and tricks [Repeated from yesterday]

Learn how to set up mobile giving with digital wallets (Apple Pay, Google Pay, PayPal One Touch) and explore how to encourage supporters to cover processing fees with our new fee cover features.

Marta Fornal, Project Director, Global Client Success, Engaging Networks

How to keep your Engaging Networks account secure [Repeated from yesterday]

In this session Jonathan will run through the key security features in Engaging Networks that will help to keep your account safe. From enabling two-factor authentication for your users, assigning permission groups to limit module access and running through the audit log tools that are available, you’ll leave this session with some tips on how to implement or update your security policies and procedures relating to your Engaging Networks account.

Jonathan Purchase, UK Business Director, Engaging Networks

Watch : Hopin Sessions, Product Workshops Room

Going from IRL to digital campaigns and organising for UNISON regional staff

UNISON HQ has used Engaging Networks for many years, but the pandemic, combined with changing digital habits, catalysed UNISON, the biggest public service union in Europe to open out Engaging Networks digital tools to regional staff, doing the on the ground organising work.

Bryony was brought on as a Digital Advocacy & Engagement Expert to oversee the creation and training of the new tools. This process of in real life, to digital in campaigns and organising, is the reverse of the project she embarked on years ago at 38 Degrees as the Head of IRL.

She will talk us through the combining of digital and IRL campaigns and organising tools, and rolling out to regions, success, challenges, training format and freshest thinking.

Also in attendance will be Rachael Henry, Communications Manager at UNISON who initiated the process.

Bryony Walker, Digital Advocacy and Engagement Expert, UNISON
Rachael Henry, Campaigns Manager, UNISON

Watch : Hopin Stage

Helping Supporters Tell Their Story

Pet Partners celebrates “National Therapy Animal Day” on April 28 each year. This year, the organization charged supporters with promoting the day by sending personalized requests to local leaders seeking official proclamations. Learn how we created “mad libs” style Email to Target pages to help supporters create truly personal messages to their elected officials.

Brandon Fuller, Owner, We Raise the Roots
Mary Margaret, Chief Mission Officer, Pet Partners

Watch : Hopin Stage

Stopping the spammers: from phishing scam to security plan [Repeated from yesterday]
Gwynne Dixon, Development Operations Engineer, Engaging Networks
Without proper security measures in place, spammers can send content in emails to compromised lists of unsolicited email addresses through the web forms on your Engaging Networks pages. We look at how they they’re able to do this and potentially damage your organisation’s reputation in the process, before diving into the security features on the Engaging Networks platform that you can use to stop them in their tracks.

Watch : Hopin Sessions, Product Workshops Room

Wellbeing workshop with Claire Warner

Claire’s session asks (and hopes to help you answer) the questions, “What would a wellbeing-filled life look like to you?”, and “How do you go about achieving it?”.

The session will cover the basics of wellbeing; the common wellbeing challenges facing those working in the charity and nonprofit sector; the benefits of focussing on wellbeing; and how to make small changes to help you start building a more wellbeing-filled life.

Contact

Web www.claire-warner.com

Twitter @ClaireWarner

LinkedIn & Instagram @ClaireWarnerWellbeing

Claire Warner
Non-profit Workplace Wellbeing and Culture Consultant & Curator of the Charity Wellbeing Summit

Watch : Hopin Stage

How to Test and Optimise Your Way to Incredible Results

AB testing your landing pages can deliver huge benefits. It can create a better experience for your supporters, and help you drive more signatures, actions and donations. In this workshop, we’ll cover why you should optimise your pages, examples of campaigns where AB testing has made a huge difference, and how to start generating ideas for tests and then prioritise them. We’ll also include practical tips on how to run AB tests within Engaging Networks.

Anne Clark, Senior Strategist, Forward Action
Chloe Green, Head of Creative, Forward Action

Watch : Hopin Sessions

P2P PFP [Repeated from yesterday]
John Siemiatkoski, Sales Engineer, Engaging Networks
In Peer-to-Peer Past, Present, and Future, we will highlight some client successes with peer-to-peer fundraising, how your organization can get started now, and preview the plans for a new peer-to-peer engagement platform.

Email-to-target: Creating your own custom database, and more [Repeated from yesterday]
Camille Teasdale, Tier 1 Client Support Lead, Engaging Networks
You may be familiar with using our postcode enabled databases for building email-to-target campaigns, but this session will focus on building your own custom database, utilising a match field instead of a postcode to identify targets to contact.

Watch : Hopin Sessions, Product Workshops Room

Reasons to be cheerful. How others are raising even more money and changing politics in the midst of chaos

What good news is there for fundraisers and campaigners during – and following – the pandemic? Rachel Collinson, Donor Whisperer, looks at emerging digital trends and winners. Which ones will work for you? Find out in this session.

Rachel Collinson, Owner, The Donor Whisperer

Watch : Hopin Stage

Rapid innovation, explosive list growth and fundraising in an emergency.

When COVID-19 reached the UK, all of a sudden people with asthma started to take their condition seriously! At a time of widespread panic and fear, Asthma UK was able to provide reassurance and support to people with asthma when they needed it most. This rapid response grew an organic email list of 100,000 people and raised £80,000 by giving supporters what they needed most…. trustworthy and credible information.

Joe Aldrich, Senior Acquisition Manager, Asthma UK & British Lung Foundation Partnership
Eugene Flynn, Director of Possibilities, 54 Degrees

Watch : Hopin Stage

Ready, Set, Meet [Repeated from yesterday]
John Siemiatkoski, Sales Engineer, Engaging Networks
We’ll catch you up on all the recent and upcoming additions to the Events module, including add-to-calendar links, split receipting , and Zoom integration.

Showing actions on a map using the REST API [Repeated from yesterday]
Iain Ure, Front-end Developer, Engaging Networks
Join Iain as he explains how to plot supporter actions on a map from the ENS REST API using a Node JS server, geocoding APIs and a mapping library. This will be a technical session intended for agencies and digital teams.

Watch : Hopin Sessions, Product Workshops Room

Extensions Party: Your Favourite Tools in One Place [Repeated from yesterday]

You’re invited to take a tour of the new Extensions Manager in Engaging Networks, and find out how you can level up your campaigns and account with third-party integrations, such as Facebook, Okta, Zoom and more. You’ll also get a preview of upcoming integrations on the roadmap.

Jenn Morrison, Manager of Product Communications, Engaging Networks

Asking the right questions : using Next Suggested Gift to maximise giving [Repeated from yesterday]
Sam Louk, Tier 1 Client Support Lead, Engaging Networks
Next Suggested Gift is a powerful tool that asks your supporters for the amount that suits them. Find out more in this session.

Watch : Hopin Sessions, Product Workshops Room

P2P Success for Huntsman Cancer Foundation

Looking to take their Huntsman Challenge P2P Fundraiser to the next level, The Huntsman Cancer Foundation partnered with Firefly Partners to reach a bigger audience and increase donations. Learn how they completely customized their P2P fundraising pages and took their marketing to the next level in order to achieve bigger success!

Jen Frazier, Founder + CEO, Firefly Partners
Leslie Beck, Senior Web Developer, Firefly Partners
Jackie Brakey, Director of Integrated Communications, Huntsman Cancer Foundation

Watch : Hopin Stage

Case Study : Versus Arthritis

Versus Arthritis carried out in-depth research showing that exercise can make dramatic improvements to the lives of people with arthritis and related conditions. With the Covid pandemic and lockdowns, adding movement to our lives has become a national obsession, more so for people with arthritis who were often shielding.

This is how the Let’s Move with Leon programme was born in May 2020. Rhian Horlock, strategic programme manager for physical activity, and Brani Milosevic of Digital Leadership, will explain how the programme was developed, including using Email Marketing Automation, and what results and lessons they learnt a year on.

Rhian Horlock, Strategic Programme Manager (Physical Activity), Versus Arthritis
& Brani Milosevic, Founder, Digital Leadership Ltd

Watch : Hopin Stage

An enormous thank you to our ENCC-X Spring 2021 Sponsors. If you’re an agency interested in supporting ENCC-X, click here to learn more.

CLIENT LOGIN: United States | Canada

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