Huntsman Cancer Foundation

Huntsman Cancer Foundation (HCF) funds the efforts of Huntsman Cancer Institute to better understand and treat cancer, encouraging patients, caregivers, and donors to come together through programs and community outreach. HCF called on Firefly Partners to improve their online communications and launch the organization’s first-ever DIY crowdfunding campaign. Using the Engaging Networks platform, we worked with them to design new webpages and email templates that help them better engage their constituents year-round.

Email Ease of Use

Huntsman Cancer Foundation had been sending out periodic communications, but they were looking for a simple yet stunning eNewsletter that would make it easy for them share their important news, initiatives, and resources regularly. Headlines For Hope is HCF’s first-ever regular online communication. We kept the design streamlined, with five sections that are simple to update. The design incorporated eye-catching images that can reflect the most important stories and initiatives each month. A donate button in the header allows them to remind readers about opportunities to give without taking away from the content.

Case Study - Engaging Networks With Firefly Partners
Engaging Networks Firefly Partners Huntsman

Do It Yourself

Having had positive experiences with the Engaging Networks peer-to-peer fundraising tool, HCF wanted to launch personal fundraising that would allow supporters to create their own events around celebrations, memorials, or athletic events. A custom Firefly-designed event page draws people in, while the personal pages prioritize user-experience and make it easy for participants to get their events set up. HCF staff have the flexibility to include links to their other fundraising events throughout the year, making sure the most active and supportive fundraisers have an array of ways to lend their support.

Our goal was to leverage and customize the default Engaging Network peer-to-peer platform to create a modern-looking, one-of-kind DIY fundraising campaign for Huntsman Cancer Foundation. We aimed to make it dynamic and flexible for the organization and also intuitive and modern for the participants.

– Leslie Beck, Web Developer

Recurring Gifts: A Nonprofit’s Best Friend

Every nonprofit understands the importance of predictable gifts. Firefly built a new donation form for Huntsman Cancer Foundation that is designed to prioritize the monthly recurring giving. Of course, one risk that comes with regular giving is expiring credit cards. So we used Engaging Networks’ marketing automation tool to send a credit card expiration email that asks recurring donors whose credit cards are expiring before their next scheduled giving date to update their information. Paired with a custom, easy-to-use donor portal, individuals can now log in to manage their personal information and update their payment details.

Engaging Networks Case Study - Firefly Huntsman
Engaging Networks Firefly Partners

Welcome Mat

A welcome series is an essential marketing tool for organizations who want to lead new supporters down pathways of participation. For HCF, we built a new donor welcome series in Engaging Networks that includes a thank you email, a survey to help gather more information, links to follow HCF on social media, a reminder about recurring giving, and upcoming event announcements. This onboarding journey, and the survey in particular, helps get donors more familiar with HCF and helps the organization gather new information so they can market to different groups of supporters in specific ways.

Chloe Green is a copywriter and digital campaigner with almost a decade of experience in the charity and political sectors. She’s delivered campaigns, copy and consultancy for a raft of good eggs including Anthony Nolan, the National Union of Students, St Mungo’s, and Hillary for America. She was Social Media Manager at the Labour Party between 2016–2019 and now she’s Head of Creative with the lovely team at Forward Action. She leads on fundraising emails, UX copy, and all creative facilitation. She’s an expert in email list growth, digital strategy, organic and paid-for social media, and digital mobilisation.

Rachel founded the specialist charity web agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for organisations in the UK and internationally.
In 2013 she became the 'Donor Whisperer' and focused on helping small to medium-sized non-profits to reach new donors and activists and from there increase their income. She uses a unique process that combines the benefits of consultancy with capacity building.
Her clients include Traidcraft Exchange, the Overseas Development Institute, Jubilee Debt Coalition, the Leprosy Mission of England and Wales, Tax Justice UK, The Canary, Humanity and Inclusion, the Anti-Tribalism Movement, BRACE, New Family Social, Arseh Sevom - and that's just the last year.
She also feels weird writing about herself in the third person.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Hannah is Senior Campaigns Officer at the MS Society, working on their local campaigning programme, Local Action for MS and also on social care and carers. She’s worked at the MS Society for a year and a half, and was previously at the MND Association and National Voices.

Executive Director of C6 Digital, London based agency

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Ellen is Campaigns Manager overseeing national and local campaigning at the MS Society. She has worked at the MS Society for 2 and a half years, with roles at Scope and Guide Dogs prior to this.

Having gotten his start organizing with anti-war veterans and working as Sala Labs, Sales Engineer, and Partner Manager, Bryan now brings his expertise to non-profit and mission-driven clients as 4Site Studios Director of Digital Strategy. Specializing in challenging and complex projects, Bryan works with each client to craft holistic approaches tailored to goals, budget, and outcomes.

Mary Margaret Callahan is the Chief Mission Officer for Pet Partners, where she is responsible for leading mission delivery including the therapy animal program and grassroots advocacy program. She joined Pet Partners in 2013 and has worked to establish the organization as both an influencer and a resource within the animal-assisted intervention (AAI) and human-animal bond (HAB) community. In 2018 she was named one of PetAge Magazine’s Women of Influence. Mary Margaret lives on a small farm outside Seattle with her husband, daughter and menagerie of animals including dogs, cats, guinea pigs, chickens, goats and miniature donkeys.

Joe Derry Hall is a freelancer working on creative digital and communications. His interests include tech innovation, upending power and reimagining different futures. Joe has been the winner of a Mozilla Creative Media Award and the joint winner of a BAFTA digital award. He was previously in-house in campaigning and communications roles at Amnesty International, the Climate Coalition, the Ecocide campaign, Save the Children, Scope and others. He is one of the initiators of Right Way Up, an experiment to create a radical, practical new vision for the social change sector.

Anna Chowcat is the Digital Manager at Refuge and oversees the charity’s digital function and output. Since joining Refuge, Anna has been instrumental in introducing a number of digital engagement programmes including digital campaigns, bespoke email supporter journeys and user friendly donate/campaign pages. Before joining Refuge, she has worked in digital engagement and campaign roles at The Labour Party and Leonard Cheshire Disability.

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