Engaging Networks Community Conference Toronto 2019

Schedule

• July 22, 2019 12:31am
• 9:30Keynote Session in Room A9:30 - 10:30

  Join Engaging Networks Founder and CEO Graham Covington as he leads you through a synopisis of the year so far, where we are going, and Artifical Intelligence.

  Speakers

  Graham Covington
• 10:30Demystifying Data Exports: Fun with Spreadsheets in Room A10:30 - 11:30

  In this workshop session we'll do a deep dive into Engaging Networks data export. First we'll cover the boring basics and explore the various export features of Engaging Networks. Then, we'll ramp it up and discuss everyones favourite, nightmare inducing format: transactional. As we navigate the depths, we'll review the most common data formats: petition (PET), fundraising (FCR, FCS), and question data (QCB). Along the way we'll demo how to use your favourite spreadsheets (Excel Recommended, cause Pivots) to help you assess or problem solve campaign performance. Bring your laptop and follow along! We'll also have some test data for you to play with. Fun for the whole family!.

  Speakers

  Ryan Baillargeon
• 10:30Live from Toronto, It's #GivingTuesday in Room B10:30 - 11:30

  VIEW THE PRESENTATION - Rethink Breast Cancer and Raise the Roots created a live fundraising event on Giving Tuesday that replicated old school "telethons" with a social media twist to engage donors at an individual level, recruit new donors, and beat Rethink's Giving Tuesday stretch goal.

  Speakers

  Brandon FullerShauna Krajacich
• 11:30Future-proof your organization: 5 ways you can prepare for success and protect against failure in Room A11:30 - 0:30

  VIEW THE PRESENTATION - Would you like to see into the future with more certainty? Your organization likely has a plan for next month, next quarter and perhaps even into the next few years, but have you built in strategies to predict both success and failure to ensure your fundraising program is both prepared and protected? This session will lead you through 5 ways you can build innovative strategies for your organization to install predictability and minimize risk, allowing you to future-proof your program and drive growth. Get your data in order so you can wring out every insight and structure and align your team, your board, your budget and every tool at your disposal so you can not only drive your organization forward, but inspire donors and lead with innovation. Learning outcomes: --steps to determine KPIs and highlight trends for your organization --strategies to ensure constant growth --how to integrate fundraising with long term mission and advocacy --how to 'test smart' for constant innovation and deploy at scale for success --how to align all the foundations of your fundraising program to maximize opportunities for success and minimize failure

  Speakers

  Farrah RooneyChris Carter
• 11:30Mobile 1st Fundraising in Room B11:30 - 0:30

  "It's a mobile world now. There's a near 100% chance that you're reading this within 6 feet of your mobile phone. But what does that REALLY mean? What does this mean for fundraising & advocacy? Let's explore how significant this shift really is (it's big) and how you can start to think not just about being 'mobile optimized' but being 'mobile first' to win the day. "

  Speakers

  Erik Rubadeau
• 12:30Lunch12:30 - 14:00

  Join Engaging Networks staff, partners and your peers for a much needed lunch.
• 14:00How new templates, analytics, and Google Optimize are helping online giving and advocacy in Room A14:00 - 15:00

  VIEW THE PRESENTATION - Do you have Template Anxiety, Page Envy, or worry you might not be tracking the right metrics for your campaign? Then this session is for you. We'll review from start to finish the complete overhaul of Ocean Conservancy's Online Giving and Advocacy pages, as well as similar overhauls for Organic Consumers, and the International Campaign for Tibet. What motivated their change Design approach Technical underpinnings for the project Migration strategy How campaign performance is measured How Google Optimize is helping drive improvements Come join this session to learn more about these organizations and be given free page templates you can start using today.

  Speakers

  Bryan Casler
• 14:00Taking Marketing Automation to the next level - using SMS in your welcome series in Room B14:00 - 15:00

  VIEW THE PRESENTATION - Engaging Networks' very own Sam Louk will be debuting the latest beta-feature in the Engaging Networks platform - SMS in marketing automation workflows. We will be adding SMS functionality throughout the platform over the next 12 months and this is our first foray. With this tool, you'll be able to send SMS messages along with email messages as part of welcome series, donor reactivation workflows, happy birthday messages, and more. If you're interested in being beta-tester or just want to see that we will be offering to all clients in a future release - be sure to attend this session.

  Speakers

  Sam Louk
• 15:00How Camp Oochiegas uses P2P in Room A15:00 - 16:00

  VIEW THE PRESENTATION - Join Molly Kelly and Seth Merritt as they interview Michael Scarlett on how Camp Oochiegas implemented their Peer-to-Peer program over the course of 2019. This is the session for you if you organization knows that they want to "Start doing P2P" but are not sure where to begin. Michael will walk through the highs and lows of the strategic and business processes that we developed.

  Speakers

  Seth MerrittMolly KellyMichael Scarlett
• 15:00Measuring and Optimizing your Engaging Networks website with Google Analytics in Room B15:00 - 16:00

  VIEW THE PRESENTATION - Google Analytics is a free and powerful tool to help you understand how visitors interact with your Engaging Networks website. In this session we will look at the challenges it can help you solve and the answers it can provide. You will understand the key metrics to track, which metrics you can ignore and a Google Analytics setup checklist for your Engaging Networks website. The session will include some free dashboards and reports you can install in your own account with a few clicks.

  Speakers

  Eric Squair