A growing online community can help to amplify the impact of advocacy. It can lead to greater awareness. It also makes it possible to raise the money needed to reach objectives.
While the Internet is constantly evolving, a good website and email communication remain the foundational tools for groups that want to grow their online communities. This isn't likely to change anytime soon, which is why we have developed tools that integrate easily with client websites and we focus on the development of our email service.
But the 'social web' is emerging. We are not referring to Facebook specifically, but a larger movement toward an Internet in which content and interactions happen on your website, the websites of organisations you know, the websites of organisations you don't know, social networks, blogs, and mobile phones.
Our response to the emerging social web is to provide organisations with advanced technology to distribute their campaigns and their content, and track interactions. Every campaign created on our platform is delivered as an HTML page for easy integration into your website... but we also deliver campaigns in data formats (JSON and XML) so that they can be pulled into widgets, mobile phone apps, web based apps for mobile phones, open data inetgrations, and so on.
We have also developed widgets that you try on these pages which are built on top of the data formats at the foundation of all campaigns. Your campaigns can live anywhere when you use our technology.
