It is easy to follow the success of fundraising campaigns and view the recorded data you need to help build a better picture of each donor.
Our software provides aggregate reporting for each donation page created. It is possible to view in a graphical format:
- total donations
- total donations over time
- average daily donation and highest daily donation
- geographic distribution of donors
We also have tools available to filter and export data for each donation page, or multiple donation pages. Filters can be applied to transactional information like 'successful transactions', 'payment method', currency', 'donation amount', in addition to any form data associated with the supporter record. The data can also be viewed or amended online.
All of the stored data can be used as filters to build stored account profiles. The profiles can then be used to segment outbound email communication and the content on landing pages.
