Success in online fundraising is linked to building a relationship with donors, which is not different than other channels: direct mail, face-to-face, or telemarketing.
A 2010 study by Network for Good concluded:
"The online donor experience seems to have a significant impact on donor loyalty, retention, and gift levels. The more intimate and emotionally coherent the giving experience online, the stronger the relationship between donor and nonprofit appears to be."
Studies have shown the longer-term benefit of building an online fundraising experience that connects your donors to your cause. Our fundraising software gives you incredible flexibility to create customized fundraising pages and widgets to build strong relationships with donors. We don't impose restrictions on the structure of your donation pages, the format of the fields, or the ability to display videos, images, or other content.
With a wide variety of payment gateways to process donations, our software is ideal for effective online giving.
