Email triggers can help to increase engagement with supporters while automating the process of strategic communication with supporters
Email triggers are most often used to send new supporters a 'welcome series' of email mesages. The purpose is to draw a new supporter further into a relationship your organisation be revealing more of your work and your mission. It may be that a welcome series of emails includes a fundraising ask if the supporter initially only signed up for a newsletter but has never given money before. Email triggers can also be used to try and re-engage supporters that have stopped responding to email appeals after a certain period of time.
Instead of sorting through data to find these supporters and then manually send them an email, our email trigger product automates this process completely. We will run your triggers every day, pick up supporter records that match your inclusion criteria, and the schedule all of the emails you want to send out over a designated period of time. There are also tools to regulate the email flow and set other account paramters.
