Email remains the most important channel of online communication used by nonprofits.
Reliance on email communication has not diminished with the increasing prominance of social networks. Email is evolving as a larger number of supporters read messages on mobile devices, but the email itself remains critical to online success.
Our email service is very sophisticated when it comes to generating personalised messages and landing pages with personalised content. The heart of our technology is the ability for clients to use profiling tools to segment lists and then populate any email with varying content tailored to the profile of each recipient.
We also have tools that make it easy to easily insert content into emails and email templates using a custom-built toolbar.
The service also provides reporting on open rates, click-throughs, and landing page completions, in addition to a/b testing. There are also tools for hard and soft bounce management, and automatic unsubscribes.
