Segmenting your supporter database using profile information can increase engagement if you also tailor communication.
Many of our clients would define a 'high level' donor differently. Many have different opinions as to what length of inactivity is required before culling a record from their email list. There are different views about the level of advocacy activity that qualifies a supporter as a 'super activist'.
The important point is that organisations need to: think about how best to segment their database using a variety of transactional and static information, create segments, and then tailor communication. Our tools help clients to do this in a number of ways:
- provide the ability for clients to structure their own databse and allowing for the import and storage of historical information
- store all transactional data for a single supporter in a single record
- provide access to simple tools to add filters when building data profiles, and provide extensive types of data to filter
- connect profiles to our email service, fundraising pages, and advocacy pages so that content can be matched to each supporter
