Each supporter has a single record in our platform giving clients an opportunity to profile and segement supporters across all of their activity.
Data management is critical to get right for nonprofits. Shifting data across multiple databases to consolidate information takes up significant resource and may mean missed opportunities to really tailor communication to each supporter. Reporting also becomes difficult, or impossible, if data is not managed effectively.
Our data management tools focus on four key areas:
- offering clients the opportunity to customise their own data structure
- consolidating all stored and transactional data in a single record for each supporter
- providing a flexible API to automate data import and export
- providing easy-to-use tools to pull out data for segmentation, profiling, and reporting
