Our advocacy software includes features to help make sure your supporters are sending messages that are getting through to the decision-makers you need to influence.
Research has shown that politicians are mostly interested, and perhaps only interested, in communication from the local voters that get them elected. they also want to see that someone sending them a message has taken some time to send a personal message. We also know that politicians have more time for messages from constituents that recognize their view on the issue at the heart of your campaign. Our software can help you on all fronts:
- a re-direct can be placed on any campaign so that supporters living in specific constituencies or districts are given the option of tailoring a message that includes content specific to their local representative
- re-directs can be based on a wide range of data: the constituency of the supporter, the views of the each politician, the biographical data (e.g. political party) of each politician, the address of the supporter, etc.
- supporters can write a few lines about their views on an issue and have this content inserted into a template message
- any message template can include dynamic content that is specific to each politician and/or supporter
- a campaign can vary the message template and subject line presented to supporters by rotating multiple versions loaded into the software
